The private sale of sex.com will close by September 28, Sedo announced today.
I believe this is the first time the company has put a hard deadline for a deal to be made. It’s been handling the sale since May.
The company is still soliciting buyers, which makes me wonder whether it’s struggling to find a buyer with sufficiently deep pockets.
Sedo director of sales Kathy Nielsen said in a press release:
Sex.com has a proven revenue model that will enable its next owner to quickly build on past success. This is a once-in-a-lifetime opportunity to own a domain that will instantly expand the visibility of a brand, position a company as a leader in its market, and generate tremendous natural traffic.
The company has previously told buyers that they need to stump up a $1 million deposit in order to enter negotiations.
The last time the storied domain changed hands, the price tag was a cool $14 million.