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Customers revolt as GoDaddy buys WordPress tools outfit

Kevin Murphy, September 7, 2016, 09:47:32 (UTC), Domain Registrars

GoDaddy has acquired ManageWP, a provider of software for managing large numbers of WordPress sites, leading to hundreds of complaints from customers.

The two companies announced yesterday that the deal will see GoDaddy integrate ManageWP into its existing suite of WordPress services.

ManageWP said pricing will be unaffected by the move, and that its service will continue to be available to customers using other hosting providers.

Despite these assurances, a few hundred ManageWP customers have over the last 24 hours expressed their dismay in comments on the company’s site.

“This is like my very best friend announcing they’re marrying the arsehole in the office,” wrote one commenter.

ManageWP customers are generally web developers who manage WordPress sites for multiple clients.

The service gives them the ability, for free, to manage these sites from a single console, rather than having to log in to each one individually.

For an extra couple of bucks per site per month, features such as daily backups and white-label client reports are available.

ManageWP said its product development roadmap will remain unchanged, and that GoDaddy may offer some currently premium features to its hosting customers for free.

About 8% of ManageWP sites run on GoDaddy, the company said in a blog post.

Despite the positive spin, a great many customers appear to be deeply unhappy that the six-year-old company is joining the Arizona behemoth.

At time of writing, there are already over 300 comments on the ManageWP post announcing the deal, almost all negative.

The bulk of the comments center on GoDaddy’s allegedly poor customer support and its reputation for constantly trying to up-sell products and services.

Here’s a small sample of comments:

I cancelled my account immediately upon reading this news.

I have never dealt with a worse company in my professional life than GoDaddy, and will never do so again. One of my requirements for taking on a new client is moving them off GoDaddy completely.

My main concern from a business perspective is that you are giving away premium features free to GoDaddy hosting customers. That is a direct conflict with the people that offer ManageWP as a service to their clients. The services we provide now seem like they are worth less to our clients who host at GoDaddy.

Bummed about this. The minute I see an up-sell notification slammed in my face trying to get me to join the GoDaddy hosting plan, I’m outta here.

Some of the comments appear to be rooted in experiences during the Bob Parsons era at GoDaddy, which came to an end over five years ago.

Commenters cited “sexist” advertising (largely a thing of the past under current CEO Blake Irving), support for the controversial SOPA legislation (spearheaded by a long-gone general counsel) and that time Parsons shot an elephant.

Many commenters said they will stick around post-acquisition, such is the goodwill ManageWP has earned.

Several ManageWP employees engaged directly with their customers comments. In one response, head of growth Nemanja Aleksic wrote:

the feedback here is something that GoDaddy will definitely need to consider. I’ve been asked by several people why I don’t lock the comments or moderate heavily. This is why. Every single bad and good comment is a ManageWP user whose livelihood could be affected by the acquisition. And every single one of the deserves to be heard.

Personally, as somebody who manages multiple WordPress sites on GoDaddy, but has never used ManageWP, I’m rather looking forward to seeing what the company comes up with.

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