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After slow launch, .africa looks to add hundreds of resellers

Kevin Murphy, September 1, 2017, 10:34:57 (UTC), Domain Registrars

ZA Central Registry is opening up .africa and its South African city gTLDs to potentially hundreds of new registrars via a new proxy program.

The company today announced that its new registrar AF Proxy Services has received ICANN accreditation, which should open up .africa, .joburg, .capetown and .durban to its existing .za channel.

ZACR is the ccTLD registry for South Africa and as such it already has almost 500 partners accredited to sell .za names. But most of these resellers are not also ICANN accredited, so they cannot sell gTLD domains.

The AF Proxy service is intended to give these existing resellers the ability to sell ZACR’s four gTLDs without having to seek out an ICANN accreditation themselves.

“Effectively, all users of the AF Proxy service become resellers of the Proxy Registrar which is an elegant technical solution aimed at boosting new gTLD domain name registrations,” ZACR CEO Lucky Masilela said in a press release.

While reseller networks are of course a staple of the industry and registries acting as retail registrars is fairly common nowadays, this new ZACR business model is unusual.

According to ZACR’s web site, it has 489 accredited .za registrars active today, with 52 more in testing and a whopping 792 more in the application process.

Depending on uptake of the proxy service, that could bring the number of potential .africa resellers to over 1,300.

And they’re probably needed.

The .africa gTLD went into general availability in July — after five years of expensive legal and quasi-legal challenges from rival applicant DotConnectAfrica — but has so far managed to put just 8,600 names in its zone file.

That’s no doubt disappointing for TLD serving a population of 1.2 billion and which had been expected to see substantial domain investor activity from overseas, particularly China.

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Comments (2)

  1. Mo says:

    .africa is really not needed. Africa is built from so many countries with no real connection between them.

    Look at the .eu – Even Europe is separating each to their own.
    And they have way more in common than the countries in Africa and most use their own ccTLD.

    People will just use the relevant cctlds

    • Kevin Murphy says:

      I’ve always had the feeling that Africa has a greater sense of continental pride than the EU or Asia. I may be wrong.

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