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Go Daddy splashes out $28m on Marchex domain portfolio

Kevin Murphy, April 22, 2015, Domain Sales

Go Daddy has acquired about 200,000 domain names from Marchex for $28.1 million.

The sale comes as Marchex seeks to extricate itself from the domain name business in order to focus on mobile advertising analytics.

It works out at about $140 per domain.

Go Daddy said that it will make the domains available via its multi-registrar Afternic platform, which should massively increase their visibility among potential buyers.

The deal was a “unique opportunity” that doesn’t represent a change in direction for the registrar.

Domain Name Wire has an interview with company senior VP Mark McLaughlin over here which explains Go Daddy’s plans in a bit more detail.

Marchex said that it has also sold $6.7 million worth of domains from the portfolio separately since January.

ICM sells tube.xxx (again) in $500,000 deal

Kevin Murphy, April 7, 2015, Domain Sales

ICM Registry has sold the premium domain name tube.xxx for a second time, after repurchasing it from the original buyer.

The sale was part of a $500,000 package that also included livecam.xxx, affair.xxx and hookups.xxx.

The buyer this time is Inn Productions, a previous supporter of .xxx.

The tube.xxx domain was originally sold to a porn producer called Really Useful as part of a deal that also include the plural, tubes.xxx.

But after Really Useful was acquired by former ICM nemesis Manwin Licensing, ICM reacquired the undeveloped domain to resell later.

Live gTLD .reise sold at auction

Kevin Murphy, March 3, 2015, Domain Sales

The first auction of a live new gTLD resulted in a sale, I can reveal.

Dotreise’s .reise, which is German for “.travel”, changed hands in an auction managed by Applicant Auction last Friday.

Unfortunately, I haven’t been able to identify the winning bidder or the winning bid, but the winner’s identity will inevitably be revealed sooner or later.

Applicant Auction had said there was to be a $400,000 starting bid on the gTLD.

.reise has been general availability since August but has only about 1,300 names in its zone file. It retails for up to $180 a year.

If the TLD’s new owner is not Donuts, the company will find itself competing with Donuts’ much cheaper and more popular .reisen.

Sex.co for sale at $200,000

Kevin Murphy, February 20, 2015, Domain Sales

Remember when sex.com sold for $13 million?

The owner of sex.co, which according to Whois is Amsterdam-based Quattro Media Co, has put the domain on the market with a buy-it-now price of $200,000.

That’s according to Heritage Auctions, which says it is managing the sale.

There are no buyer’s fees associated with the offer, HA said in an email blast.

Given there’s only one letter difference between sex.com and sex.co, you’d imagine that the .co benefits from a fair bit of typo traffic. The domain is currently parked.

For sale at less than 2% of the price that sex.com went for back in 2010, would $200,000 be a bit of a bargain?

Schwartz sells porno.com for $8.9 million

Kevin Murphy, February 3, 2015, Domain Sales

The domain name porno.com has changed hands for $8,888,888, making it the fourth highest-value domain to be sold.

The seller is domain investor Rick Schwartz, notorious for owning lots of category-killer domains but hardly ever selling them. The buyer is WGCZ, a Prague-based company.

According to DN Journal, the sale is the fourth biggest ticket domain to be sold in an all-cash deal.

Schwartz bought the domain for $42,000 in 1997 from a college student who had acquired it the previous week for $5,000, according to a press release.

He said he’s made over $10 million from the domain with pay-per-click sales or redirecting traffic to other porn sites.

The related domain porn.com sold for $9.5 million in 2007. The highest-value deal to date is sex.com, selling for $13 million in 2010. The only non-porn domain to sell for more is fund.com, which fetched $9,999,950.