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You can’t use money to buy .box domains

Kevin Murphy, January 22, 2024, Domain Registries

In what is probably the strangest domain launch to date, the crypto-focused new gTLD .box has gone on sale, but you can’t use actual money to buy domains there.

The unique selling point of .box domains is that they work on both the regular consensus DNS — .box is an ICANN-approved and contracted gTLD — and the Ethereum Name Service blockchain alt-root, so registrants can use their domains to address their crypto wallets.

From a business model perspective, registry Intercap is doing a lot of things differently.

For starters, it’s not accepting hard currency. The regular general availability price at My.Box, which appears to be the only registrar, is $120 a year, but you can only pay in crypto coins — either Ethereum or USD Coin, a crypto coin that has its value linked 1:1 to the US dollar.

My.Box is using ICANN-accredited top-10 registrar NameSilo to register names, but NameSilo’s own web store does not appear to support them.

The current Early Access Period is also different to the norm. Instead of the price reducing by a certain amount every day at midnight, it’s constantly ticking down, minute by minute, at a rate of 50% a day, so you can get a name for less if you just hang on a few hours (or minutes, or seconds).

EAP pricing started at $7,680 last Thursday and at time of publication is around $470. Judging by zone files, about 30 domains have been sold during EAP so far.

Dropping domains pricing is also handled in what I believe is a unique way. Instead of dropped domains entering the available pool at regular GA pricing, they instead are returned to EAP pricing — so they’ll cost $7,680 to re-register the moment after they drop and you’ll have to wait a full seven days to get them at the regular base price..

I can see the potential for controversy here, but it doesn’t seem much different to registrars auctioning off their customers’ domains after they expire.

My.Box also asks its customers to manage their domain via its app, and it does not allow them to assign their own nameservers — they have to use the nameservers assigned by the registry.

Three more straggler new gTLDs coming soon

Kevin Murphy, May 23, 2023, Domain Registries

Three more new gTLDs from three different registries are set to launch this (northern hemisphere) summer.

Identity Digital is gearing up to launch .watches in June, while newcomer Digity will launch .case in July and Intercap will launch .box in August, according to ICANN records.

.watches was bought from luxury goods maker Richemont, which hadn’t used it, in 2020. It’s currently in sunrise and will go to general availability June 7.

Digity, which is affiliated with the registrar Sav, bought .case from CentralNic, which in turn bought it from industrial machinery maker CNH Industrial. It was a dot-brand, but will be repurposed as an open generic targeting the legal field.

Intercap is planning to start .box’s sunrise August 9 and go to general availability the following month, September 13. The gTLD was originally bought for $3 million before Intercap acquired it in 2020.

Amazon sold rights to .box gTLD for $3 million

Kevin Murphy, October 27, 2020, Domain Registries

Amazon relinquished its rights to the .box gTLD five years ago for $3 million, according to court documents seen by DI.

Amazon was one of two applicants for .box, the other being a company called NS1 (that’s the numeral 1; this has nothing to do with Network Solutions).

According to a complaint filed a couple of years ago that I came across today, Amazon agreed to withdraw its application, giving its rival an unobstructed shot at the gTLD, for $3 million.

It was a private settlement of the contention set and the payout was not publicly revealed at the time.

A $3 million deal puts .box in the same ballpark as public auctions such as MMX’s .vip and Johnson & Johnson’s (now XYZ.com’s) .baby.

While the deal is years old, I thought the data point was worth publishing.

NS1’s application suggests that its business plan was to offer registrants cloud storage services, along the lines of DropBox.

But the ICANN contract was sold to Intercap, which also runs .inc and .dealer, earlier this year. The plan now appears to be to operate it as an open niche gTLD, but no launch dates have been announced.

It’s not known how much the gTLD sold for second time around.