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Iron Mountain beds another registry

Kevin Murphy, August 10, 2010, Domain Registries

Iron Mountain puts itself about a bit, doesn’t it?

The company has signed a co-referral deal with wannabe new top-level domain registry operator UrbanBrain. The deal appears identical to one it inked with Central Registry Solutions in May.

Under these deals, Iron Mountain will refer potential TLD applicants to UrbanBrain (or CRS) and the registries will refer their clients to Iron Mountain for data escrow services.

The press releases don’t make it clear under what circumstances clients will be referred to UrbanBrain versus CRS, but given UrbanBrain is Japanese it could be along geographical lines.

Again, I ask: who benefits most?

My guess is still Iron Mountain, which has already got a pretty tight grip on the ICANN-mandated data escrow market. I can’t see it sending as much traffic to the registries as it receives.

Iron Mountain gets into bed with CRS

Iron Mountain and Central Registry Solutions have made a deal to referrer prospective new gTLD applicants to each other’s services.

The companies said that Iron Mountain will refer wannabe registries to CRS for registry services and CRS will refer them to Iron Mountain for data escrow services.

It strikes me that the deal is probably better news for Iron Mountain, given that CRS is actively engaged in seeking out new TLD applicants to partner with whereas Iron Mountain, presumably, is not.

Iron Mountain already does a lot of work with registries and registrars that have to escrow their Whois information under the terms of their ICANN contracts.

Some of these contracts specify the company as the only escrow agent allowed, whereas the current Draft Applicant Guidebook for new gTLD applicants is less prescriptive.

CRS is a partnership of Network Solutions and CentralNIC, manager of the .la ccTLD and a handful of geographical second-level domains such as uk.com and us.com.