dotShabaka Diary — Day 1

Three weeks ago, dotShabaka Registry became the first of the current crop of new gTLD applicants to sign a registry contract with ICANN, but there’s still a way to go before launch.
The company has offered to provide DI readers, in a series of journal entries, with an insight into its operational experiences and concerns as شبكة. progresses on the path to delegation and launch.
With a Prioritization Draw number of 3, dotShabaka will be often be the first to encounter any pitfalls that emerge in the latter stages of the new gTLD evaluation and delegation process.
DI has agreed to carry the journal, unedited, in the belief that a regular focus on operational matters from a high-prioritization applicant will prove an invaluable resource for applicants and program observers alike.
Here’s the first entry:

Welcome to The شبكة. Journal.
In association with Domain Incite, dotShabaka Registry has launched a journal series to provide regular updates on our progress through delegation and then launch.
The aim will be to offer a transparent insight into the operations of شبكة.. As the first new TLD to sign a Registry Agreement and begin the delegation process, we are throwing the door wide open and will report the good, bad and ugly of our experience via this journal.
You can expect to read reports on our interaction with ICANN, how we handle technical issues and our progress with establishing commercial operations.
For example, we can report that:
شبكة. began pre-delegation testing in the first-available slot on Monday 5th August – nearly three weeks after ICANN’s ‘earliest path’ timetable published in Durban. We are confident of a successful outcome after passing beta testing in July.
Updated RPM Requirements were finally published for comment on 6th August. The good news for شبكة. is the welcomed proposed revisions to support anchor tenants. The bad news is that public comment process is open until 18 September. Another delay!
This lack of certainty has made it impossible for us to finalise launch plans and policies, which is frustrating.
The good news is شبكة. is in the low risk category for New gTLD Collision Risk Management and we don’t expect any impact on the timeline for delegation. Who will be left standing with شبكة. after ICANN’s ‘risk mitigation’ actions for name collisions and GAC Advice are accounted for?
We welcome your feedback and encourage readers to comment below in the Domain Incite comment box. We’ll attempt to address questions the community may have.
Please stay tuned for future updates exclusively via Domain Incite.

One-time disclosure: I’d like to state for the benefit of those who are seemingly always ready to pounce on DI for “selling out” that the journal series are not “sponsored” posts.
There’s no financial relationship whatsoever between DI and dotShabaka or any of its affiliated companies. This is just about the info.

dotShabaka wants to be the first new gTLD to launch, but big problems remain

Having been the first to sign a contract with ICANN two weeks ago, new gTLD registry dotShabaka is also desperate to be the first to launch, but faces big obstacles.
The company, International Domain Registry, is a spin-off of AusRegistry, with many of the same directors and staff, but executives insist it is an entirely separate entity and will become more so with time.
It was awarded, uncontested and unobjected, the Arabic TLD شبكة., which means “.web” and transliterates to “.shabaka”. It will do business under the trading name dotShabaka Registry.
According to the Registry Agreement published by ICANN last week, it was signed on July 13, one day before the other three registries to so far get contracts.
“It was a lot of work to make sure we were the first to sign, and we intend to be the first to delegation,” general manager Yasmin Omer told DI last week.
“The best-estimate timeline published by ICANN in Durban is our timeline, that’s our target,” she added.
The timeline she’s referring to (pdf) is the one that says the first new gTLD could hit the root as early as September 5, with the first Sunrise period kicking off a month later.
Omer is slightly less optimistic about the timing, however, saying that “mid-September” is looking more likely, due to the requirements of the Pre-Delegation Testing period that dotShabaka is currently in.
The company is doing preliminary PDT work right now and expects to start testing properly in the first week of August.
But PDT is not the only thing standing in dotShabaka’s — and other new gTLD applicants’ — path to delegation.
Right now, the Trademark Clearinghouse and the 2013 Registrar Accreditation Agreement are the big barriers, Omer said.
TMCH requirements not ready
The TMCH is a problem because ICANN has still not finalized the TMCH’s RPM Requirements document, a set of rules that each new gTLD registry must adhere to in their Sunrise and Trademark Claims phases.
“A group within NTAG and the Registries Stakeholder Group has been negotiating this document with ICANN for some time now, going back and forth,” Omer said. “It’s all fine for those who intend on launching later on, but this document has yet to be finalized and that really harms us.”
A draft of the Requirements document (pdf) was published in April, and Omer said she expects ICANN to take a more up-to-date draft to public comment.
A standard 42-day comment period, starting today, would end mid-September.
As we reported in April, the Requirements raises questions about whether registries would, for example, be able to create lists of reserved premium domains or whether trademark owners would always get priority.
dotShabaka faces an additional problem with the TMCH because its gTLD is an Arabic string and there are been very little buy-in so far from companies in the Arabic-speaking world.
A couple of weeks ago, TMCH execs admitted that of the over 5,000 trademarks currently registered in the TMCH, only 13 are in Arabic.
In Durban, they said that the TMCH guidelines were not yet available in Arabic.
Part of the problem appears to be that a rumor was spread that the TMCH does not support non-Latin scripts, which executives said is not remotely true.
With so little participation from the Arabic trademark community, an early شبكة. launch could mean a woefully under-subscribed Sunrise period — 30 days to protect just a handful of companies.
“There’s no knowledge of the TMCH in the region,” Omer said.
“We’re currently putting our heads together to think of mechanisms to overcome this,” she said. “We don’t just want to be first to delegate and have it sit there idly, we want to be first to market as well.”
dotShabaka has been doing its own press in the region and claims to have taken thousands of expressions of interest in the gTLD, indicating that there is a market if awareness can be raised.
Registrars are a problem
Signing the 2013 Registrar Accreditation Agreement is a requirement for any registrar that want to sell new gTLDs, and that includes IDNs. Only seven registrars have publicly signed it to date.
According to Omer, the 2013 RAA’s stricter requirements are “not helping us in the region”.
Its provisions related to insurance can be “prohibitive to those located to those located in North Africa and the Middle East”, she said by way of an example.
In addition, there are only about seven accredited registrars in the region, all on older RAA versions, she said.
dotShabaka has already signed up Go Daddy and others to carry شبكة., so getting the TLD into the channel is not a problem.
But while Go Daddy will have an Arabic landing page for the TLD it will not have a full Arabic-language registration process and shopping cart ready in time for شبكة.’s planned launch window launch.
This makes me wonder whether there’s a risk that domain savvy Westerners are more likely to get a crack at the best شبكة. names before the Arab world is fully aware of the launch.
But Omer said that dotShabaka is doing its own outreach and that it’s committed to improving the “horrible” online experience for Arabic speakers that exists today.
“It’s not just about the TLD, it’s about the cause, it’s about an Arabic internet,” she said. “Yes there are issues and yes there are barriers, but we want to build more robust Arabic domain name market.”