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First-come, first-served for new gTLDs? Have your say

Kevin Murphy, July 6, 2018, Domain Policy

Should new gTLDs be allocated on a first-come, first-served basis? That’s a possibility that has not yet been ruled out by the ICANN community.

The ICANN working group currently writing policy for the next round of gTLD applications has published its first draft for public comment, and FCFS is one option still on the table.

The Initial Report on the New gTLD Subsequent Procedures Policy Development Process outlines six possible paths for the new gTLD program, and the group wants to hear your feedback.

The six options presented range from a 2012-style one-off application round, followed again by a potentially interminable series of reviews, to full-on FCFS from day one.

With neither of those extremes particularly appealing, the working group seems to be erring towards one of the four other choices.

ICANN could, for example, announce two or three more rounds, with firm dates for each perhaps separated by a year or two, followed by a long breather period.

Or it could kick of an endless series of application periods, perhaps happening at the same time every year.

Or it could conduct one or more rounds before implementing full FCFS.

The report lists many of the pros and cons of these various options.

For example, FCFS could lead to scrappy applications, gTLD warehousing, capture by ICANN insiders, and disadvantages to community applicants, but it could also reduce the cost of acquiring a gTLD by eliminating expensive auction-based contention resolution.

Conversely, the round-based structure could cause scaling problems for ICANN, could face unanticipated delays, and may not be responsive to applicants’ business needs, the report says.

The working group could not reach consensus on which model should be used, but it noted that there was no appetite for either immediate FCFS or another 2012-style effort. Its report states:

The Working Group recommends that the next introduction of new gTLDs shall be in the form of a “round.” With respect to subsequent introductions of the new gTLDs, although the Working Group does not have any consensus on a specific proposal, it does generally believe that it should be known prior to the launch of the next round either (a) the date in which the next introduction of new gTLDs will take place or (b) the specific set of criteria and/or events that must occur prior to the opening up of the subsequent process. For the purposes of providing an example, prior to the launch of the next round of new gTLDs, ICANN could state something like, “The subsequent introduction of new gTLDs after this round will occur on January 1, 2023 or nine months following the date in which 50% of the applications from the last round have completed Initial Evaluation.”

The question of how to balance rounds and, potentially, FCFS, is one of many, many questions posed in the 310-page initial report. You can comment here.

Expect more coverage of this monster from DI shortly.

You snooze, you lose new gTLD sunrise coming soon

Kevin Murphy, January 10, 2014, Domain Registries

Trademark attorneys and brand management executives take note: January 21 will see the launch of the first first-come, first-served sunrise period we’ve seen in a new TLD in a long time.

FCFS means that domain names will be allocated to participants immediately, rather than at the end of the sunrise period.

For those responsible for acquiring domain names for mark owners — many of whom are accustomed to waiting to the last minute before submitting sunrise applications — this is a change of pace.

You snooze, you lose.

To date only Regiodot’s German geographic gTLD, .ruhr, has officially confirmed (pdf) that it intends to use a FCFS policy during its mandatory sunrise period.

That’s due to kick off on January 21.

The precise time that the sunrise will begin — important when you’re looking at a FCFS policy — does not appear to have been published yet.

UPDATE: the time has been published (see comments below this post) and it’s 1000 UTC.

Under ICANN rules, to use FCFS registries need a “Start Date” sunrise, which runs for 30 days but requires a 30-day notice period before it begins. Regiodot told ICANN about its sunrise dates December 18.

The alternative “End Date” sunrises run for 60 days, have no notice period, and domains are only allocated to mark owners — usually using auctions to settle contention — after the 60 days are over.

Other than .ruhr, only PeopleBrowsr’s .ceo has said it wants to run a Start Date sunrise. However, PeopleBrowsr will not run its sunrise on a FCFS basis, preferring the end-date allocation/auction method instead.