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Gay.com, “worth $7 million”, donated to gay blog

Kevin Murphy, August 7, 2017, Domain Sales

The domain name gay.com has reportedly been donated for free to a gay rights group despite claims it is worth $6.9 million.

The Los Angeles LGBT Center said late last week that it is to take ownership of the domain, which will direct visitors to a recently launched blog.

The Center says it is the world’s largest provider of services to lesbian, gay, bisexual and transgender people.

The donation comes from VS Media, which acquired the domain last year and seems to run it as a community hub slash dating site. It runs an adult webcam site called Flirt4Free.

Gay.com apparently gets 200,000 visits per month.

According to the Center, gay.com will shortly begin pointing to a blog currently published at VanguardNow.org.

Chief marketing officer Jim Key said in a press release:

We’ve only just begun to think about future possibilities for the domain. But for now, the traffic from Gay.com to our new blog will help even more people learn how we’re building a world where LGBT people thrive as healthy, equal, and complete members of society.

The company decided to give the domain away to a worthy cause and invited five major gay charities to make proposals, the Center said.

The $6.9 million valuation comes from a VS Media appraisal, but does not seem to me like a hugely implausible number.

Whois records do not show a change of ownership recently, but the domain has been using a privacy service for some time so changes may not be obvious.