Five more gTLDs get launch dates

Internet Naming Co has revealed the launch dates for the five dormant gTLDs it acquired late last year.

The company plans to go to Sunrise with .diy, .food, .lifestyle, .living, and .vana on January 24, according to ICANN records.

Before general availability on March 6, there’ll be a week-long Early Access Period, with prices starting at $25,000 wholesale and decreasing daily to settle at GA prices.

Unusually, and I think uniquely, there’s also going to be a 24-hour “Customer Loyalty Period” on February 28/29, which has the same prices as day one of EAP.

INCO CEO Shayan Rostam told me this period “gives us the opportunity to provision domains to certain existing customers or partners after sunrise but before GA.” He described it as a “1-day pioneer program phase for the registry.”

The five gTLDs were bought from Lifestyle Domain Holdings last year, as the would-be registry carried on dumping or selling off its portfolio of long-unused gTLDs.

.vana was a brand, but INCO plans to use it to do something as-yet-unrevealed related to blockchain naming systems. .diy refers to “Do It Yourself”, the practice of carrying out home improvements or repairs without hiring professional experts.

All of the five will be unrestricted. They’ve all been moved to the Tucows back-end registry service provider.

Internet Naming Co acquires five more gTLDs

Internet Naming Co has acquired five unused dot-brand gTLDs and will relaunch them as unrestricted generics in the coming months.

The company, the Caymans-based successor to UNR, has acquired .diy, .food, .lifestyle, .living, and .vana from Lifestyle Domain Holdings, CEO Shayan Rostam told me today.

They were all dot-brands that were not used, but ICANN has already removed the dot-brand restrictions in their contracts, allowing them to be sold to a general audience.

The gTLDs moved to Tucows from Verisign’s winding-down back-end registry services platform this week, and INC is now waiting for ICANN to formally approve the registry agreement assignments, Rostam said.

“I’m launching these TLDs [as] unrestricted generics this winter, as our registrar partners are already aware,” he said in an email. “Startup launch plans will be finalized shortly after assignment.”

The acquisitions increase the size of INC’s portfolio from 11 to 16. The company launched with nine UNR TLDs — .click, .country, .help, .forum, .hiv, .love, .property, .sexy, and .trust — last year. It also runs .realty and .rest, according to its web site.

The five new acquisitions were originally owned by Lifestyle Domain Holdings, a subsidiary of a cable TV company that is now part of Warner Bros Discovery, which appears to be unloading its entire portfolio.

LDH earlier this year asked ICANN to terminate its contracts for .foodnetwork, .travelchannel, .hgtv and .cookingnetwork, and later for .cityeats and .frontdoor.

Aussie government slams .food closed generic bid

The Australian government is among those asking ICANN deny a request to make .food a “closed generic” gTLD.
Eight people have filed comments opposing Lifestyle Domain’s application for Specification 13 status for its .food registry contract, which would allow the company to keep all .food domains for itself, since we reported the news earlier this month.
The Aussies are arguably the highest-profile opponent, and the one most likely to be taken seriously by ICANN.
Governmental Advisory Committee rep Annaliese Williams wrote:

The Australian Government issued an Early Warning to Lifestyle Domain Holdings, Inc on the grounds that ‘food’ is a common generic term, and that restricting common generic strings, such as .food, for the exclusive use of a single entity could have a negative impact on competition…
The Australian Government does not consider that Lifestyle Domain Holdings’ application to operate .food for its exclusive use serves a public interest goal.

Lifestyle Domain is a subsidiary of Scripps Networks, the company that runs the Food Network TV stations and Food.com web site.
The company claims that it has trademark rights to the word “food” that should allow it to run .food as a dot-brand gTLD.
That would mean nobody but Scripps, which won the right to .food at auction, would be able to register .food domains.
ICANN has also received negative comments from employees of registrars (both retail and corporate) and registries.
One comment, taken at face value, appears to be pro-Scripps, but I’m fairly confident it’s actually just extreme sarcasm.
The decision about whether to allow Scripps to add Spec 13 to its contract will be made by ICANN legal staff.
ICANN told me this week that there’s no ETA on a decision yet.

.food applies for dot-brand status, but you can help stop it

Scripps Networks, the company that runs the Food Network television network, wants to make .food a dot-brand gTLD that only it can use.
The company has applied to ICANN to have Specification 13 exemptions incorporated into its Registry Agreement.
Spec 13 is an add-on to the RA that dot-brands use to exempt themselves from having to sell to the public via the registrar channel, offer sunrise periods, and so on.
Scripps subsidiary Lifestyle Domains won the .food contention set after an auction with Donuts and Dot Food LLC a couple months ago.
It’s one of the applications that was identified by the Governmental Advisory Committee as a “closed generic”. Such applications were subsequently banned by ICANN.
Scripps and dozens of other applicants were given the option to change their applications to remove the single-registrant policy, to withdraw, or to carry their applications over to the next round.
But Scripps is pressing ahead regardless, claiming that if anyone else is allowed to own .food domains, all kinds of horrible things will happen. It recently told ICANN:

Internet users will benefit more from Scripps operating .FOOD because it will provide more trusted experiences. Left open to the wild west of typosquatters and cybersquatters or fraudulent users, internet users will be harmed rather than helped. With a plethora of unregulated websites in a fully open registry, the public could be misled or confused as to the origin of the content and information and rely, to their detriment, on such content.

It more recently told ICANN that it has no intention of modifying its application to comply with the GAC advice. ICANN now considers the matter “resolved”.
What’s not resolved is whether .food qualifies for Spec 13 status.
To use Spec 13, the gTLD needs to match a trademark you own, but it cannot be also be a generic string, defined as:

a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others.

ICANN lawyers will make the ultimate decision about whether .food qualifies for Spec 13, but the request is open for public comment until October 29.
ICANN told DI: “ICANN has not yet made a determination as to if the application qualifies for Specification 13 and welcomes any comments from the community.”
What do you think? Should something as clearly generic as “food” be a space where only one company can register names?