Latest news of the domain name industry

Recent Posts

Verisign launches name-spinner tool for if you really, really need a .com

Kevin Murphy, November 20, 2017, Domain Registries

Verisign has launched a new name-spinning tool, designed to help new businesses find relevant domain names in Verisign-managed TLDs.

It’s called NameStudio. Verisign said:

NameStudio can deliver relevant .com and .net domain name suggestions based on popular keywords, trending news topics and semantic relevance. Pulling from multiple and diverse data sources, the service can identify the context of a word, break search terms apart into logical combinations and quickly return results. It can also distinguish personal names from other keywords and use machine-learning algorithms that get smarter over time.

The machine-learning component may come in handy, based on my non-scientific, purely subjective messing around at the weekend.

I searched for “london pubs”, a subject close to my heart. Naturally enough, londonpubs.com is not available, but the suggestions were not what you’d call helpful.

NameStudio

As you can see, the closest match to London it could find was “Falkirk”, a town 400 miles away in Scotland. The column is filled with the names of British towns and cities, so the tool clearly knows what London is, even if its suggestions are not particularly useful for a London-oriented web site.

The closest match to “pubs” was “cichlids”, which Google reliably informs me is a type of fish. “ComicCon” (a famous trademark), “barbarians” and a bunch of sports, dog breeds and so on feature highly on its list of suggestions.

NameStudio obviously does not know what a “pub” is, but it’s not a particularly common word in most of Verisign’s native USA, so I tried “london bars” instead. The results there were a little more encouraging.

Again, Falkirk topped the list of London alternatives, a list that this time also prominently included the names of Australian cities.

On the “bars” column, suggestions such as “parties”, “stags” and “nights” suggests that NameStudio has a notion what I’m looking for, but the top suggestion is still “birthdays”.

I should note that the service also suggests prefixes such as “my” and “free” and suffixes such as “online” or “inc”, so if you have your heart set on a .com domain you’ll probably be able to find something containing your chosen keywords.

The domains alllondonpubs.com and alllondonbars.com were probably the best available alternatives I could find. For my hypothetical London-based pub directory/blog web site, they’re not terrible choices.

I also searched NameStudio for “domain blog”, another subject close to my heart.

The top three suggestions in the “domain” column were “pagerank”, “websites” and “query”. Potentially relevant. Certainly some are in the right ball-park. Let’s ignore that “pagerank” is a Google trademark that nobody really talks about much any more.

The top suggestions to replace “blog” were “infographic”, “snippets” and “rumor”. Again, right ball-park, but my best bet still appears to be adding a prefix or suffix to my original keywords.

I tried a few more super-premium one-word keywords too.

The best suggestion for “vodka” was “dogvodka.com”. For “attorney”, it was “funattorney.com”. For “insurance”, there were literally no available suggestions.

Currently — and to be fair the tool just launched last week — you’re probably better off looking at other name suggestion tools.

NameStudio does not appear to currently suggest domains that are listed for sale on the aftermarket. I expect that’s a feature addition that could come in future.

But possibly the main problem with the tool appears to be that it currently only looks for available names in .com, .net, .tv or .cc.

Repeating my “london pubs” search with GoDaddy and DomainsBot, which each support hundreds more TLDs, produced arguably superior results.

NameStudio

They’re only superior, of course, if you consider your chosen keywords, and the brevity of your domain, more important than your choice of TLD. For some people, a .com at the end of the domain will always be the primary consideration, and perhaps those people are Verisign’s target market.

DomainsBot takes its new gTLD spinner to registries

Kevin Murphy, July 11, 2013, Domain Services

DomainsBot has started promoting its domain name suggestion services to new gTLD registries.

Announced today, its new TLD Recommendation Engine for Registries is designed to make TLD suggestions more relevant when people are hunting for a new domain name.

It’s a sister service to the TLD Recommendation Engine for Registrars that, as we reported last week, DomainsBot hopes to have in place on many of the major registrars’ storefronts when new gTLDs launch.

After last week’s news, Domain Name Wire did a test of its demo and found it lacking in certain areas, such as failing to offer a .accountant domain to a query containing “CPA”.

DomainsBot CEO Emiliano Pasqualetti told DI that the service being announced today will help TLD registries avoid this kind of problem.

In consultation with DomainsBot, they’ll be able to more accurately define the meaning of their TLD string, improving the relevancy of DomainsBot’s results and potentially not missing out on sales.

Under the hood, it’s based on a database of all the existing second-level domains in existence today. DomainsBot wants to connect each second-level string to relevant results in new gTLDs.

“My goal is to pre-classify every existing second-level domain before new gTLDs go live,” Pasqualetti said.

The service is not free, of course. The cheapest tier has an introductory price of $1,000 per month, which Pasqualetti said will go up in future.

It’s “pay for relevancy” rather than “pay for display”, he said. “I’m not saying if you pay me I will display .cpa every time.”

MinardosGroup, which has applied for .build, .construction and .expert, has already signed on to use the service, according to a DomainsBot press release.