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More dot-brands dump their gTLDs

A further three new gTLDs have applied to ICANN for self-termination over the last few months, bringing the total to 76.

They’re all dot-brands: .sbs, .rightathome and .symantec.

The most recent application came from the Australian broadcaster SBS, for Special Broadcasting Service. This seems to be a case of a brand owner briefly experimenting with redirects to its .au domain, then deciding against it.

.symantec is biting the dust because the security company Symantec recently rebranded as NortonLifeLock Inc.

.rightathome also appears to be a case of a discontinued brand, in this case formerly used by consumer products firm SC Johnson.