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New gTLD applicants get a way to avoid name collision delay

Kevin Murphy, October 9, 2013, Domain Tech

ICANN has given blessed relief to many new gTLD applicants by wiping potentially months off their path to delegation.
Its New gTLD Program Committee this week adopted a new “New gTLD Collision Occurrence Management Plan” which aims to tackle the problem of clashes between new gTLDs and names used on private networks.
The good news is that the previous categorization of strings according to risk, which would have delayed “uncalculated risk” gTLDs by months pending further study, has been scrapped.
The two “high risk” strings — .home and .corp — don’t catch a break, however. ICANN says it will continue to refuse to delegate them “indefinitely”.
For everyone else, ICANN said it will conduct additional studies into the risk of name collisions, above and beyond what Interisle Consulting already produced.
The study will take into account not only the frequency that new gTLDs currently generate NXDOMAIN traffic in the DNS root, but also the number of second-level domains queried, the diversity of requesting sources, and other factors.
Any new gTLD applicant that does not wish to wait for this study will be able to proceed to delegation without delay, but only if they block huge numbers of second-level domains at launch.
The registries will have to block every SLD that was queried in their gTLD according to the Day in the Life of the Internet data that Interisle used in its study.
This list will vary by TLD, but in the most severe cases is likely to extend to tens of thousands of names. In many cases, it’s likely to be a few thousand names.
Fortunately, studies conducted by the likes of Donuts and Neustar indicate that many of these SLDs — maybe even the majority — are likely to be invalid strings, such as those with an underscore or other non-DNS character, or randomly generated 10-character strings of gibberish generated by Google Chrome.
In other words, the actual number of potentially salable domains that registries will have to block may turn out to be much lower than it appears at first glance.
Each SLD will have to be blocked in such a way that it continues to return NXDOMAIN responses, as they all do today.
Because the DITL data represented a 48-hour snapshot in May 2013, and may not include every potentially affected string, ICANN is also proposing to give organizations a way to:

report and request the blocking of a domain name (SLD) that causes demonstrably severe harm as a consequence of name collision occurrences.

The process will allow the deactivation (SLD removal from the TLD zone) of the name for a period of up to two (2) years in order to allow the affected party to effect changes to its network to eliminate the DNS request leakage that causes collisions, or mitigate the harmful impact.

One has to wonder if any trademark lawyers reading this will think: “Ooh, free defensive registration!” It will be interesting to see if any of them give it a cheeky shot.
I’ve got a feeling that most new gTLD applicants will want to take ICANN up on its offer. It’s not an ideal solution for them, but it does give them a way to get into the root relatively quickly.
There’s no telling what ICANN’s additional studies will find, but there’s a chance it could be negative for their string(s) — getting delegated at least mitigates the risk of never getting delegated.
The new ICANN proposal may in some cases interfere with their plans to market and use their TLDs, however.
Take a dot-brand such as .cisco, which the networking company has applied for. Its block list is likely to have about 100,000 strings on it, increasing the chances that useful, brandable SLDs are going to be taken out of circulation for a while.
ICANN is also proposing to conduct an awareness-raising campaign, using the media, to let network operators know about the risks that new gTLDs may present to their networks.
Depending on how effective this is, new registries may be able to forget about getting positive column inches for their launch — if a journalist is handed a negative angle for a story on a plate, they’ll take it.

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dotShabaka Diary — Day 16, TMCH testing done

Kevin Murphy, October 9, 2013, Domain Registries

The sixteenth installment of dotShabaka Registry’s journal, charting its progress towards becoming one of the first new gTLDs to go live, written by general manager Yasmin Omer.

Tuesday 8 October 2013
We are pleased to report that IBM notified us on Friday 4 October that TMDB testing is complete. The exact wording of the email is:
“I confirm that all tests are ok and have asked to forward your certification request to ICANN.”
We understand that IBM will now send an email notifying ICANN of successful test completion. The process moving forward isn’t entirely clear and we’re hoping to get some answers from ICANN. In the meantime we continue to wait for the delegation process to commence.
We have not had any ‘next step’ communication from ICANN since PDT was completed on 24 August. Further, we have still not received the Welcome Pack, nor have we received the Media Kit.

Read previous and future diary entries here.

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ICANN director quits, no reason given

Kevin Murphy, October 9, 2013, Domain Policy

Judith Vazquez has resigned from ICANN’s board of directors, a year before her term was due to expire, but ICANN has provided no explanation.
Vazquez joined the board in 2011, when she was appointed by the Nominating Committee. She had served two years of her three-year ICANN term and had one year left.
This week ICANN said, in a notice from general counsel John Jeffrey:

Judith Duavit Vasquez has formally notified me, as Secretary, that she has resigned from the ICANN Board. She has indicated that the effective date of her resignation will be Monday, 7 October 2013.

ICANN didn’t say why Vazquez, who was recruited by the Nominating Committee in 2011, had resigned.
Vazquez is a Filipino businesswomen with, according to her ICANN resume, experience developing the internet in her native country.
Vasquez was on the New gTLD Program Committee, which makes decisions for the board about new gTLDs.
Her company had originally applied for a new gTLD, which excluded her from the committee on conflict of interest grounds, but the the application was withdrawn before Reveal Day.
It will be up to this year’s Nominating Committee to find a replacement to fill in for the remainder of her term.

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Jones distances herself from racy Go Daddy ads

Kevin Murphy, October 7, 2013, Domain Policy

Former Go Daddy general counsel Christine Jones has said she “didn’t particularly like” the company’s wildly successful, if sexually provocative, TV advertising.
Jones is one of several candidates for the Republican gubernatorial nomination in the company’s home state of Arizona.
She began her campaign officially this week, having come out on Twitter in August, and spoke to The Republic.
Asked about the “racy” TV spots, which were often focused on a large-chested woman with the Go Daddy logo emblazoned on her skimpy attire, Jones told the paper:

A lot of people have asked me about the Go Daddy ads, and to be candid, I didn’t particularly like those ads, either. If I had been running marketing, the ads would’ve been very different. But in the grand scheme of things, the ads ended up being pretty harmless. The ads really made that company successful, and that success allowed me to focus my personal time on developing policy, which made the Internet a better and safer place for users, especially children. Once people get to know me and they differentiate the marketing spin, which is this kind of edgy, Go Daddy-esque style, from my role there — which was running a place that had a lot of serious people doing a lot of serious work — they’ll understand there is a difference.

Some locals seem to be assuming that Go Daddy will support Jones’ campaign, with the paper reporting that “Jones’ entry into the race has political insiders — and opponents — intrigued and even unsettled by her resume and potentially hefty financial backing.”
There’s not a great deal of information about Jones’ positions in the interview, however.

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First-come, first-served sunrise periods on the cards

Kevin Murphy, October 7, 2013, Domain Registries

New gTLD registries will be able to offer first-come, first-served sunrise periods under a shake-up of the program’s rights protection mechanisms announced a week ago.
The new Trademark Clearinghouse Rights Protection Mechanism Requirements (pdf) contains a number of concessions to registries that may make gTLD launches easier but worry some trademark owners.
But it also contains a concession, I believe unprecedented, to the Intellectual Property Constituency that appears to give it a special veto over launch programs in geographic gTLDs.
Sunrise Periods
Under the old rules, which came about following the controversial “strawman” meetings late last year, new gTLD registries would have to give a 30-day notice period before launching their sunrise periods.
That was to give trademark owners enough time to consider their defensive registration strategies and to register their marks in the Trademark Clearinghouse.
The new rules give registries more flexibility. The 30-day notice requirement is still there, but only for registries that decide to offer a “Start Date” sunrise period as opposed to an “End Date” sunrise.
These are new concepts that require a bit of explanation.
An End Date sunrise is the kind of sunrise we’re already familiar with — the registry collects applications for domains from trademark owners but doesn’t actually allocate them until the end of the period. This may involve an auction when there are multiple applications for the same string.
A Start Date sunrise is a relative rarity — where registrations are actually processed and domains allocated while the sunrise period is still running. First-come, first-served, in other words.
This gives more flexibility to registries in their launch plans. They’ll be able to showcase mark-owning anchor tenants during sunrise, for example.
But it gives less certainty to trademark owners, which in many cases won’t be able to guarantee they’ll get the domain matching their mark no matter how wealthy they are.
Under the new ICANN rules, only registries operating a Start Date Sunrise need to give the 30 days notice. These sunrise periods have to run for a minimum of 30 days.
It seems that registries running End Date Sunrises will be able to give notice the same day they start accepting sunrise applications, but will have to run their sunrise period for at least 60 days.
Launch Programs
There was some criticism of the old RPM rules for potentially limiting registries’ ability to run things such as “Founders Programs”, getting anchor tenants through the door early to help promote their gTLDs.
The old rules said that the registry could allocate up to 100 names to itself, making them essentially exempt from sunrise periods, for promotional purposes.
New gTLD applicants had proposed that this should be expanded to enable these 100 names to go to third parties (ie, “founders”) but ICANN has not yet given this the green light.
In the new rules, the 100 names still must be allocated to the registry itself, but ICANN said it might relax this requirement in future. In the legalese of the Registry Agreement, it said:

Subject to further review and analysis regarding feasibility, implementation and protection of intellectual property rights, if a process for permitting registry operators to Allocate or register some or all of such one hundred (100) domain names (plus their IDN variants, where applicable) (each a “Launch Name”) to third parties prior to or during the Sunrise Period for the purposes of promoting the TLD (a “Qualified Launch Program”) is approved by ICANN, ICANN will prepare an addendum to these TMCH Requirements providing for the implementation of such Qualified Launch Program, which will be automatically incorporated into these TMCH Requirements without any further action of ICANN or any registry operator.

ICANN will also allow registries to request the ability to offer launch programs that diverge from the TMCH RPM rules.
If the launch program requested was detailed in the new gTLD application itself, it would carry a presumption of being approved, unless ICANN “reasonably determines that such requested registration program could contribute to consumer confusion or the infringement of intellectual property rights.”
If the registry had not detailed the program in its application, but ICANN had approved a similar program for another similar registry, there’d be the same presumption of approval.
Together, these provisions seems to give registries a great deal of flexibility in designing launch programs whilst making ICANN the guardian of intellectual property rights.
Geo gTLDs
For officially designated “geographic” gTLDs, it’s a bit more complicated.
Some geographic gTLD applicants had worried about their ability to reserve names for the governments backing their applications before the trademark owners wade in.
How can the .london registry make sure that the Metropolitan Police obtains police.london before the Sting-fronted pop group (or more likely its publisher) snaps up the name at sunrise, for example?
The new rules again punt a firm decision, instead giving the Intellectual Property Constituency, with ICANN oversight, the ability to come up with a list of names or categories of names that geographic registries will be allowed to reserve from their sunrise periods.
It’s very unusual — I can’t think of another example of this happening — for ICANN to hand decision-making power like this to a single constituency of the Generic Names Supporting Organization.
When GNSO Councillors also questioned the move, ICANN VP of DNS industry engagement Cyrus Namazi wrote:

In response to community input, the TMCH Requirements were revised to allow registry operators the ability to submit applications to conduct launch programs. In response to the large number of Geo TLDs who voiced similar concerns, the IPC publicly stated that it would be willing to work with Geo TLDs to develop mutually acceptable language for Geo TLD launch programs. We viewed this proposal as a way for community members to work collectively to propose to ICANN a possible solution for an issue specifically affecting intellectual property rights-holders and Geo TLDs. Any such proposal will be subject to ICANN’s review and ICANN has expressly stated that any such proposal may be subject to public comment in which other interested community members may participate.

While ICANN is calling the RPM rules “final”, it seems that in reality there’s still a lot of work to be done before new gTLD registries, geo or otherwise, will have a clear picture of what they can and cannot offer at launch.

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Mockapetris hired as ICANN security advisor

Kevin Murphy, October 7, 2013, Domain Tech

DNS inventor Paul Mockapetris has been recruited by ICANN to act as senior security advisor to the Generic Domains Division under its president, Akram Atallah.
It’s not clear precisely what Mockapetris’ role will be, though it doesn’t appear to be a full-time position. He is still chairman and chief scientist of DNS software vendor Nominum.
ICANN recently recorded an interview with Mockapetris in which he pooh-poohed Verisign’s campaign against new gTLDs on security grounds, saying name collisions were not a new phenomenon.
It’s not the first time ICANN has hired a “name” as a security advisory.
One of the inventors of public key cryptography, Whitfield Diffie, became VP of information security under former CEO Rod Beckstom but quietly disappeared not too long after Fadi Chehade took over last year.

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Registrars given access to Trademark Clearinghouse

Kevin Murphy, October 5, 2013, Domain Registrars

Accredited registrars on older contracts can now get access to the Trademark Clearinghouse for testing purposes, ICANN announced last night.
Previously, ICANN was only handing out credentials to registrars on the new 2013 Registrar Accreditation Agreement, but many registrars complained that this didn’t give them time to evaluate the TMCH and the RAA at the same time.
ICANN had originally argued that the restriction made sense because the TMCH is used only for new gTLDs, and registrars must have signed the 2013 RAA to sell new gTLD domains.
But feedback from registrars has helped it change its mind. ICANN said:

all ICANN accredited Registrars, not just those that have signed the 2013 Registrar Accreditation Agreement (RAA), will be able to request registration tokens and start testing their systems with the Trademark Clearinghouse database before it must begin its authenticating and verifying services for trademark data.

Instruction for signing up for TMCH testing can be found here.

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First gTLD Extended Evaluation results published

Kevin Murphy, October 5, 2013, Domain Registries

ICANN has delivered the first three results of Extended Evaluation for new gTLD applications, all passes.
Dot Registry, which has applied for five corporate-themed gTLDs, flunked its Initial Evaluation on .ltd and .llc back in June on financial grounds, but complained a few days later that ICANN’s evaluators had screwed up.
The company told DI at the time that the two bids used the same Continuing Operation Instrument as applications that had passed IE, and was baffled as to why they failed their financial evaluation.
Both applications have now passed through Extended Evaluation with passing scores, the COI-related score going up from 0 (no COI) to 3 (a perfect score).
Both .ltd and .lcc and still contested, and both also face the uncertainty of Governmental Advisory Committee advice and “uncalculated risk” scores, so the time impact of EE on other applicants is zero.
Also passing through EE this week was Express LLC’s dot-brand bid for .express.
The company had failed on technical grounds in Initial Evaluation, having scored an unacceptable 0 on “Abuse Prevention and Mitigation”. Under EE, this has increased to 2, a pass.
Express is still in contention with Donuts.
This week we also see eight applications, seven of them dot-brands, finally making it through Initial Evaluation: .boehringer, .deloitte, .abbvie, .lamer, .abc, .rogers, .fido and the generic .bar.
The DI PRO Application Tracker and associated tools have now been updated to take account of Extended Evaluation results.

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Eleven TLDs get removed from the DNS

Kevin Murphy, October 3, 2013, Domain Registries

ICANN will soon remove 11 experimental internationalized domain name TLDs from the domain name system.
The TLDs, which represent “.test” in nine scripts and 10 languages, were added to the root almost exactly six years ago in preparation for ICANN’s IDN ccTLDs program.
Now that the program is quite mature, with a few dozen IDN ccTLDs live on the internet with no major reported problems, ICANN has decided that the test TLDs are no longer required.
They will be removed from the DNS root zone on October 31, ICANN said.

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.pink and two other gTLDs get contracts

Kevin Murphy, October 3, 2013, Domain Registries

ICANN has signed Registry Agreements this week with three new gTLD applicants, covering the strings .wed, .ruhr and .pink.
I would characterize these strings as a generic, a geographic and a post-generic.
regiodot GmbH wants to use .ruhr as a geographic for the Ruhr region of western Germany while Atgron wants to providing marrying couples with .wed for their wedding-related web sites.
Afilias’ .pink belongs to that unusual category of applied-for gTLDs that I’m becoming increasingly interested in: the non-SEO generic.
The vast majority of generic, open gTLDs that have been applied for (mostly by domainer-driven portfolio applicants) in the current round are essentially “keyword” strings — stuff that’s very likely going to prove useful in search engine optimization.
I’m talking here about stuff like .music, .video, .football and .porn. These may prove popular with small business web site owners and domainers.
But there’s another category of generic gTLDs I believe have little SEO value but offer a certain quirky-cool branding opportunity that may prove attractive to regular, non-commercial registrants.
I’d put strings such as .ninja, .bom, .wow, .hot, .love and .pink into this category.
I’m very curious to see how these kinds of strings fare over the next few years, as I suspect we may see many more such applications in future gTLD rounds.

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