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ICM sees 20-fold increase in registrations after sharp price drop

Kevin Murphy, May 2, 2013, 15:40:14 (UTC), Domain Registries

ICM Registry says its rate of domain registrations increased 20-fold during the first day .xxx has been on sale at .com prices.

The company took 1,000 registrations at the new $7.85-a-year registry fee since it revealed the price drop yesterday.

While that’s not an earth-shattering number, .xxx’s average daily take is 40 to 50 names, according to ICM CEO Stuart Lawley. The company had roughly 110,000 names under management before the offer started.

Some registrars have only started pushing the names today, he said. Retail prices are roughly the same as those for .com, with Go Daddy, for example, currently selling .xxx for $14.95 a year.

The reduced fee only applies for the month of May, but registrants can lock in prices for up to 10 years.

According to Lawley, domains registered in the last 24 hours were almost exclusively either for one year or 10 years, with an average of 2.3 years.

Almost half (48%) of the new names had been previously registered but allowed to expire over the last few months, he said.

Examples include valentine.xxx, students.xxx, hdmovies.xxx and plenty of others with somewhat more NSFW keywords. ICM actually maintains its own list of dropped porn-related keyword domains here.

One customer yesterday registered .xxx for the new retail price that would have cost him $88,000 on the secondary market for the equivalent .com, Lawley said.

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