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Go Daddy joins the new gTLD pre-reg game, kinda

Kevin Murphy, July 23, 2013, 11:37:29 (UTC), Domain Registrars

Go Daddy has become the latest domain name registrar to start accepting expressions of interest from prospective new gTLD registrants.

A “watch list” service launched yesterday allows customers to indicate gTLDs that they are interested in using in future and receive alerts when they launch.

Unlike other registrars, Go Daddy does not appear to be offering users the ability to name the second-level string they’re interested in.

The goal seems to be to help the company select which of the 700 new gTLDs available on the watch list will ultimately be carried in its market-leading store, making it very interesting to applicants.

In a blog post, the company said:

Keep in mind, we might not sell all of the gTLDs listed on the landing page. The “watch” feature gives us a sense of what you’re interested in and what we should sell. We’re taking your needs and market appeal into consideration before we make any final decisions.

There’s no cost for the service, but you do need to be logged in as a Go Daddy customer in order to create a watch list, which should help prevent new gTLD applicants gaming the system.

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