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First .london anchor tenants named

Kevin Murphy, April 18, 2014, 13:53:45 (UTC), Domain Registries

The forthcoming .london gTLD has earmarked its first 28 domain names, most of which are going to some famous, and not-so-famous, local brands.

Judging by the list of names, registry Dot London Domains is going for a relatively classy bunch of anchor tenants, which is probably why I wasn’t invited to the launch event earlier this week.

Judging by newspaper reports, the registry managed to get a celebrity businesswoman, Deborah Meaden, to cut the ribbon, as well as a glowing endorsement from the mayor, Boris Johnson.

Dot London Domains is affiliated with London & Partners, the marketing arm of the mayor’s office.

The list of names, which come from the pool of up to 100 that the registry is allowed to set aside for promotional purposes before sunrise begins on April 29, was revealed by today’s .london zone file.

About half a dozen appear to be reserved for the use of the registry itself.

Three registrars also get their names — 1and1.london, fasthosts.london, godaddy.london — which seems to confirm that .london will get valuable Go Daddy distribution.

These are the others. I have to say, only a handful are household names over here. I had to Google about half of them.

absolutelymagazines.london — a publisher of the women’s magazine Absolutely, apparently.

dating.london — it’s going to be interesting to see who gets control of this, the only dictionary word so far on the list. Like all the others on this list, it currently belongs to the registry.

exterionmedia.london — an advertising company specializing in billboards and such, formerly CBS Outdoor. I’ve seen this brand quite a lot on public transport, which could be good news if it starts using a .london URL.

fortnumandmason.london — Fornum & Mason, an upmarket department store. Far too classy to let the oiks like me through the door.

londonlive.london — a TV station dedicated to London that I didn’t know existed.

meantime.london — probably the Greenwich-based brewing company called Meantime.

metrobank.london — a bank, currently using metrobankonline.co.uk.

penniblack.london — Penni Black, a catering company.

remoracleaning.london — a cleaning company that currently uses a .com.

scoffandbanter.london — a restaurant chain specializing in British food.

standard.london — the London Evening Standard, the capital’s widely-read free daily newspaper. When the paper announced its participation in .london on its Wednesday front page, pretty much every commuter in the city will have seen it.

symphonyorchestra.london — The London Symphony Orchestra.

techhub.london — a Google-backed shared work-space for tech start-ups, just down the street from DI HQ.

theallstars.london — Not sure. Possibly these musicians.

thecommitments.london — The Commitments, a West End musical based on the movie and novel of the same name.

westhamunited.london — West Ham United, one of London’s several Premier League football teams.

whufc.london — also West Ham.

wingstravel.london — a travel agency specializing in oil and gas industries. Interestingly, its current web site uses a .travel domain: wings.travel.

The .london gTLD goes to sunrise April 29, with general availability slated for September 9.

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Comments (1)

  1. Phil Buckingham says:

    Kevin,

    Rest assured you (your readers)will be updated and invited shortly re future launch events – currently WIP. Its an impressive broad based list, significantly Tech City …. more famous London brands to come.

    Prediction. .london to get 50000 regs on launch to claim no 1 new TLD slot .

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