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NABP discloses premium .pharmacy pricing

Kevin Murphy, November 18, 2014, 10:51:37 (UTC), Domain Registries

The National Association of Boards of Pharmacy has revealed its premium pricing structure for the new gTLD .pharmacy, in launch policy documents filed with ICANN.

The registry, which stood unopposed for .pharmacy, plans to have three standard tiers of pricing for its premiums — $750, $2,500 and $10,000. A fourth “Gold” tier will have prices set by the market, presumably via negotiation or auction.

Following the lead of many other new gTLD registries, the annual renewal fee will match the price paid for the initial registration.

The organization, which sets standards for pharmacies in the US, Canada and Australia, is planning no fewer than nine launch phases, running from today, when NABP members grab their names, to June 2 next year, when general availability starts.

The gTLD is to be restricted to pharmacies and related industries, so the Sunrise period will be restricted to trademarks listed in the Trademark Clearinghouse whose owners fit the criteria.

Users of the NABP’s various accreditation programs will get a crack at names following Sunrise. Then, dispensing pharmacies that are not accredited get a shot.

The gTLD was originally applied for partially defensively — to keep the string out of the hands of others — and the launch policies reflect that level of caution about making sure only organizations the NABP wants to get names get names.

Amusingly, the NABP has chosen a .net domain for its own official web site — dotpharmacy.net.

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