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Twitter and Justin Timberlake targeted by This.sucks

Kevin Murphy, December 15, 2015, 13:52:01 (UTC), Domain Registries

This.sucks, a company with close ties to .sucks registry Vox Populi, has started registering domain names matching famous brands to itself.

Twitter, along with singer Justin Timberlake, software maker Adobe and investment bank Goldman Sachs all saw their matching .sucks domains registered by This.sucks on Friday, according to the .sucks zone file and Whois queries.

The domains twitter.sucks, goldmansachs.sucks, justintimberlake.sucks and adobe.sucks currently resolve in browsers, but only to a password-protected web site.

New York-based This.sucks says its service is in beta. It plans to give 10,000 .sucks domains away for free, and to sell them for as little as $12 per year. Its business model has not been revealed.

That’s a deep discount from their regular $250 suggested retail price, which rises to $2,500 for domains matching famous brands.

Technically, the company should have just paid around $10,000 for the four brand-matching domains it has just registered.

But it is broadly suspected that This.sucks shares ownership with Vox Populi, the .sucks registry operator, which would make this a case of the right hand paying the left.

As we uncovered in October, Vox Populi originally hosted This.sucks’ web sites and the CEO of Momentous, which founded Vox Pop, paid for its web site to be developed.

The two companies also share a physical address and a Cayman Islands lawyer.

Vox Pop has denied any involvement in This.sucks, saying it’s just another customer.

It will be interesting to see how long it takes for one of the four affected brands to file a UDRP or URS complaint on these new domains.

As far as I can tell, the .sucks namespace currently has an unblemished UDRP record.

Unlike rival Top Level Spectrum, which runs .feedback, neither Vox Pop nor This.sucks has revealed any plans to use brands belonging to third parties as part of their services.

TLS has said it plans to sell 5,000 branded .feedback domains to a third party after its sunrise period ends next month.

It has already registered fox.feedback to itself as one of its special 100-domain pre-sunrise registry allowance.

Since we last reported on .feedback a month ago, the registry appears to have also registered the names of all the current US presidential candidates — such as donaldtrump.feedback and hillaryclinton.feedback — to itself.

The sites are all live, as is santaclaus.feedback, which seeks commentary on the “fictional” character.

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Comments (4)

  1. Martin says:

    One lawsuit will reveal all ties.

  2. Dan says:

    I assume its a typo that TLS are selling 5000:.sucks?

Leave a Reply to Martin