NeuStar has become the preferred provider of registry services to UrbanBrain, a consultancy that hopes to launch “.brand” top-level domains with major Japanese companies.
The companies said in a press release:
Under the alliance, Neustar and UrbanBrain will provide brand owners with the expertise and support required to prepare and submit their applications to ICANN, and will provide all of the registry services necessary for brands to launch and operate their own Internet extensions.
NeuStar already operates the .biz and .us registries under contract with ICANN and the US government respectively, as well as providing back-end services for a number of other TLDs.
UrbanBrain is currently associated with a proposed bid for .site.
The only formally announced commercial .brand to date is .canon. Canon is working with GMO Registry, another Japanese firm.