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Budapest joins the city TLD bandwagon

Kevin Murphy, October 29, 2010, 15:45:40 (UTC), Domain Registries

A Hungarian consortium is set to apply for .bud, a top-level domain to represent Budapest.

The Dotbud campaign joins a long and growing list of city TLDs intended to represent European capitals, which currently includes the likes of .london, .berlin, .paris and .riga.

Judging from a machine translation of the organization’s web site, the registry plans to offer a 50% discount to registrants who follow it on Facebook which strikes me as a novel marketing technique.

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