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China’s MySpace trainwreck sells its gTLD

Kevin Murphy, August 23, 2019, 16:34:53 (UTC), Domain Registries

A once-hot Chinese social networking company that now sells used cars instead has offloaded its gTLD.

The registry contract for .ren, the Pinyin for the Chinese “人”, meaning “people”, has been transferred from Beijing Qianxiang Wangjing Technology Development Co to ZDNS International.

The original registry is better known by the name Renren.

At the time the new gTLD was applied for in 2012, Renren was at the peak of its powers, discussed in the same breath as Facebook.

A social networking site with close to 60 million active monthly users in China, it had recently raised $800 million by floating on the New York Stock Exchange.

But it has fallen on hard times since, and the site was sold for just $20 million in cash and $40 million of stock last November.

A number of articles around the same time chart its downfall, calling it a “trainwreck”, a “digital ghost town” and, even more embarrassingly, “China’s answer to MySpace”

You get the idea.

Renren the company is still a going concern due to its now-core business of selling used cars in China, but the NYSE threatened to delist its stock a couple of weeks ago because its share price had been below $1 for more than 30 days.

Now, it seems it’s getting rid of its gTLD too.

.ren has been bought (presumably) by ZDNS International, the Hong Kong-based arm of DNS service provider ZDNS.

It’s not a dot-brand. The space is open to all-comers and is currently priced competitively with .com.

The gTLD’s fortunes tracked the site’s declining popularity. It’s been on the slide, volume-wise, for years.

It peaked at around 320,000 zone file domains in November 2016, comparable to other TLDs popular in China, but today stands at around 17,000.

It’s the second registry contract ZDNS has taken over recently. A month ago, I reported it has taken over .fans from CentralNic.

ZDNS was already providing back-end services for .ren.

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Comments (1)

  1. Snoopy says:

    Little doubt the tld was a big money loser.

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