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Hitachi to apply for .hitachi

Kevin Murphy, March 2, 2011, 18:53:04 (UTC), Domain Registries

Japanese electronics giant Hitachi has emerged as the second big consumer brand to officially announce it will apply for a “.brand” top-level domain.

GMO Registry, also based in Japan, is the company’s back-end provider of choice, according to this news release (pdf).

GMO is also working with Canon, which was the first company to announce its .brand TLD bid, .canon.

As I noted yesterday, IBM is also a likely candidate for a .brand domain, but it has not officially announced its intentions yet.

Nokia, Deloitte and Unicef are also known to be considering their options.

(via UrbanBrain)

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Comments (5)

  1. Alan says:

    The internet is going to become fragmented and very confusing imo!

  2. theo says:

    Alan, TLD wise it is already fragmented. There are tons of ccTLD’s with tons of potential. A year ago .CO was just some ccTLD.. Now people name their first born .CO

    I think it is going tobe like a grocery store. Tons of items. The strong ones will survive.

  3. Olney says:

    I don’t think any of these consumer brands are thinking of selling domains to anyone. Without any insider info they certainly could benefit from it by offering the domains as part of a consumer service for their products. Same as Apple did with dot Mac

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