In what may be the most dog-bites-man piece of news I’ve carried in a while, ARI Registry Services has won the contracts to run Australian geographic gTLDs .melbourne, .sydney and .victoria.
The deals were awarded by the governments of New South Wales and Victoria, following a Request For Proposals initiated in October.
ARI said today that that Melbourne IT and Ernst & Young are also going to be involved in preparing the ICANN hew gTLD application.
ARI is a subsidiary of AusRegistry Group, which already runs the back-end for .au, which made it favorite for Australian geo-gTLDs from the outset.
Cloud Registry, CoCCA and Sedari, which also have connections to the region, were also known to be jointly bidding for the contracts.
I’m quite bullish on city gTLDs, particularly the large tourist-hungry cities such as London and New York..
Not only are most city gTLD going to be uncontested slam-dunk applications, I think in many cases they’re also going to see great demand from local small businesses.