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Did a university just pay $3,000 for its .xxx domain?

Kevin Murphy, April 18, 2012, 08:05:04 (UTC), Domain Sales

The domain name sju.xxx has changed hands for $3,000 on Sedo.

It’s the first .xxx domain I recall popping up in Sedo’s sales feed.

However, I think there’s a pretty good chance it’s a damage-mitigation move by an American university.

SJU is the acronym used by Saint Joseph’s University in Philadelphia, PA. The college uses sju.edu as its primary domain.

Knowing how paranoid universities have been about protecting their reputations in .xxx, and given that the sale came in just below the price of a cheap UDRP, I suspect we’re looking at a defensive move.

The Whois record for the domain is currently under privacy protection. Until recently, it belonged to one Jay Camina. It resolves to a suggestive Go Daddy parking page.

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Comments (2)

  1. Ms Domainer says:

    *

    P0rn squatting is definitely the dark side of this industry.

    And it will only become worse when those other p0rn gTLDs are approved, which is inevitable.

    All about money, zero ethics.

    🙁

    *

  2. Steven says:

    That would be cool if now Saint Joseph’s University would redirect this name to their main site or in best case would turn from .edu to better extension – .xxx 🙂

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