TLD Registry plans to time its Chinese new gTLD launch dates to coincide with days considered lucky in Chinese astrology.
The Sunrise period for .在线 (“.online”) and .中文网 (“.chinesewebsite”) will start January 17 and end March 17.
According to the registry:
Both the start and end days of Sunrise fall on highly auspicious days for “starting new businesses” in the ancient Chinese almanac. The Chinese almanac was created during the Han Dynasty around 200BC, and continues to be an important guide to the lives and businesses of more than a billion Chinese people.
A landrush period will follow starting March 20, “an auspicious day for ‘breaking ground’”, and ending April 24.
TLD Registry will also run a live/online auction for “the most valuable and sought-after” names in Macau on March 21.
General availability is slated for April 28, “a highly auspicious date for ‘starting new businesses’ and ‘grand openings’”
It’s cute marketing, and no mistake.
The Chinese almanac, like all astrology, is of course utter nonsense.
EURid is to expand sales of .eu domains to three countries outside the European Union from January 8.
Companies and individuals from Iceland, Lichtenstein and Norway will get to register .eu names, due to a rule change at the registry.
The three countries are members of the European Economic Area, which enjoys many of the trade benefits of the Union but without full EU membership.
EURid said that the 2002 European Parliament regulation that created .eu always envisaged the eventual expansion of the ccTLD to the EEA.
The change expands the registry’s addressable market by fewer than 5.4 million people, five million of whom are Norwegian.
DotKiwi has put NZD 8.5 milion ($7 million) of “premium” domain names on the market in advance of the delegation of .kiwi, which it expects to happen this week.
There are 4,668 names on sale right now, ranging in price from NZD 501.50 ($410) to NZD 124,626.71 ($102,000).
The highest price belongs to hotels.kiwi.
The average asking price is NZD 1,832.39 ($1,500).
The registry said:
All premium names have been valued in collaboration with third parties that specialise in valuing domain names around the globe. The value of a .kiwi premium name is determined using historical sales data, search engine popularity and traffic.
There are 32 domains priced at over $10,000. These are the top 10 highest-priced names:
Unlike other new gTLD registries that have introduced tiered renewal pricing for premium names, DotKiwi plans to charge a standard NZD 40 ($33) annual fee for premiums.
DotKiwi tells us that the names have all been reserved, so they’re ineligible for the mandatory Sunrise period (expected to start later this month).
But the names won’t actually be activated until after Sunrise is over. Then, they’ll still be subject to the Trademark Claims service, which alerts trademark owners when their mark has been registered.
Today, the belated first in an irregular series of articles devoted to making new IDN gTLDs more recognizable to the majority of DI readers who use the Latin alphabet in their native tongue.
Let’s Learn IDNs, as I said in my introduction to the series, won’t teach you Greek, but it will hopefully make it easier to instinctively know what a Greek IDN means when you see it.
I’m hoping this will prove very useful for everyone with an interest in the new gTLD program, bringing meaning to what otherwise would be an incomprehensible string of gibberish.
For the first lesson, we’re looking at TLD Registry‘s .中文网, which I guarantee after today you’ll never forget.
Chinese. According to the registry, this includes “Mandarin, Cantonese, Hakka and over 250 other Chinese dialects.”
Zhōng Wén Wǎng
Jong (rhymes with long)
When (as in “when are you arriving”)
Wong (rhymes with long)
How to Learn this IDN
In Chinese, each character generally represents a syllable and will often also have meaning as a word in its own right, which is the case with the three characters of .中文网.
Helpfully, these characters are also pictograms that pretty much explain themselves.
中 (Zhōng) is a line going through the middle of a box. It means “middle”. It’s also the first character of the Chinese word for “China” — 中国, which literally means “Middle Kingdom”.
文 (Wén) looks like a little writing desk with a quill on top. It means “language”. Combine it with 中 to get 中文, which means “Chinese Language”.
网 (Wǎng) looks like a net (or maybe a cobweb). It’s the Simplified Chinese word for “net”, which the Chinese also use to refer to the internet or web.
“Altogether, 中文网 as a gTLD string, is two words that make one common Chinese language expression: Chinese-language (中文) website (网),” said TLD Registry’s head of comms Simon Cousins.
Dead easy, right?
Certainly, since Cousins first explained this to me a few months ago, I’ve never failed to recognize .中文网 whenever I’ve seen it.
The new gTLDs .menu and .uno have gone live on the internet.
What Box has already partnered with Go Daddy to offer .menu domains, priced at $49.99 a year or $199.99 a year if you buy a “priority pre-registration”.
I believe the current total of new gTLDs in the root is 34, 26 of which belong to Donuts.