Local former rival Minds + Machines may be struggling to turn a profit, but CentralNic seems to be doing quite well out of this new gTLD malarkey.
But not as well as you might expect. Large growth at its clients does not appear to have translated to a whole lot more revenue for CentralNic itself.
The company yesterday reported 2015 profit before tax of £1.45 million ($2.13 million), compared to £520,000 in 2014, on revenue up 71% at £10.39 million ($15.28 million).
While it may be best known nowadays as a back-end registry provider, its revenue is now fairly evenly split over its three reporting segments.
CentralNic runs the back-end registry for volume gTLDs including .xyz and Radix’s .site, .online, .website, and .space.
The company calls this “wholesale domain sales”, and it brought in £3.12 million last year, compared to £2.82 million in 2014.
You might think that the volume success of .xyz, which added about a million names in 2015, might have translated into a bigger boost, but it didn’t.
CentralNic broke out two wholesale clients — Customer A and Customer B — that each brought in more than 10% of its revenue.
The company identified as “Customer A” — which I would expect to be XYZ.com — brought in revenue of just £393,000, despite it ending the year with about 1.7 million domains in its zone file.
If CentralNic were charging per domain, we’d be looking at under $0.40 per name — peanuts compared to the two or three bucks more established back-end providers are thought to charge.
Even more interestingly, despite adding a million .xyz names in 2015, that only translated into an extra £11,000 in revenue from XYZ (again, assuming Customer A is XYZ).
Unless I’m missing something, CentralNic is presumably either basing its back-end business largely on flat fees or discounting the hell out of per-domain fees.
Its registrar business, which it got into through the acquisitions of Internet.bs and Instra, brought in £3.4 million, compared to £1.55 million in 2014.
Its third segment, “Enterprise including Premium Domain Name Sales” saw revenue of £3.85 million, compared to $1.69 million.
The enterprise business, which also included two software licenses and revenue from dot-brand clients, is easily the most profitable segment, with a 67% EBITDA margin. For wholesale, it’s 44%.
The £3.8 million of enterprise revenue included £3.22 million premium name sales, of which over £3 million came from a single buyer.
It’s not clear whether this was a single domain deal or a package of premiums, but it represents the most volatile element of CentralNic’s revenue.
The 1,000th new gTLD from the 2012 application round was delegated yesterday.
It was either .shop or .realestate, appropriately enough, which both appear to have been added to the DNS root zone at about the same time.
Right now, there are actually only 999 new gTLDs live in the DNS. That’s because the unwanted .doosan was retired in February.
During its pre-launch planning for the new gTLD program, ICANN based its root zone stability planning on the assumption that fewer than 1,000 TLDs would be added to the root per year.
In reality, it’s taken much longer to reach that threshold. The first few new gTLDs were added in late October 2013, 945 days ago.
On average, in other words, a new gTLD has been added to the root slightly more than once per day.
Over that same period, nine ccTLDs — internationalized domain names applied for via a separate ICANN program — have also gone live.
The 1,000th new gTLD to be added to the IANA database was .blog.
There are 1,314 TLDs in the root all told.
Minds + Machines has billed $3.2 million in .vip domain names sales after the first five days of operation, the company said this morning.
It’s already managed to pay off the cost of acquiring the domain at the September 2014 auction, which was $3.1 million.
Between 1600 UTC May 17, when .vip went to general availability, and the same time May 22, the gTLD racked up 203,720 domains, the company said.
The $3.2 million is a “billings” number, which will convert to accounting revenue over the lifetime of the domains.
For comparison, billings in the whole of 2015 was $7.9 million.
M+M now has over half a million domains under management, a 64% increase from the start of the year, the company said.
Registrations from China, where presumably owning a .vip name does not make you look like a douchebag, accounted for over 80% of the registrations. Almost half of its registrars are Chinese.
Major Chinese registrars are currently selling .vip names for CNY 25-26 (about $4) apiece.
The discrepancy between that low price and the $3.2 million (which implies an average wholesale price of about $16) is due to the effects of premiums, sunrise and multi-year registrations, CEO Toby Hall told DI.
M+M, like the vast majority of TLD registries, is not currently licensed in China, so these names will not legally be allowed to be developed into sites until the company has gone through the full governmental approval process.
Hall said in a press release:
The Chinese market for top-level domains is real and we are delighted to have accessed this key region through the .vip launch… It is a major milestone for the Company, the new management team and our business model centred on working with best-in-class partners across every aspect of our business so as to best monetize our assets while maintaining a tight control on central overheads. It demonstrates that, when properly executed, how quickly the initial investment costs for a domain can be recovered and the potential for a strong recurring revenue established. The .vip launch equally illustrates how as a b2b business we do not have to burn funds on marketing to reach end-consumers and achieve outstanding results.
He’s referring there primarily to M+M’s ongoing restructuring, which has seen the company ditch its registrar business in favor of a more heavily channel-focused approach.
SpamHaus has updated its “10 Most Abused Top Level Domains” list to provide a much more useful insight into abuse levels.
Rather than simply showing unexplained percentages of “badness” in each TLD, the spam-fighting organization’s daily report now exposes the hard numbers, in domain terms, underneath.
For example, on today’s list Famous Four Media’s .download is the most-abused TLD with 82% bad domains.
That percentage is based on SpamHaus categorizing 11,431 domains as abusive of the 13,945 .download domains that crossed its systems.
But the gTLD has 67,500 domains in its zone file, so the actual percentage of abusive domains could be as low as about 17%, much lower than SpamHaus’s 82%.
Whether you think the 82% metric is fair will depend on whether you think SpamHaus’s sample — about 20% of the full .download zone — is representative.
Some of the other TLDs on its list have even smaller sample sizes.
Minds + Machines’ .work is ranked #2 on the SpamHaus list with 73.3% badness, based on a SpamHaus-seen sample of 6,297 domains, something like 7% of the full .work zone.
Registries criticized SpamHaus for publishing misleading data when this list was first published in March, and I agreed with them.
Now that the group is publishing empirical data alongside its percentages, the conversation can now shift to something along the lines of:
“Is it okay that at least 17% of .download domains are abusive?”
To which the answer I believe is a clear: “Hell, no.”
The SpamHaus daily report can be found here.
Former Minds + Machines chair Fred Krueger has dropped his lawsuit against the company, which concerned “missing” shares.
M+M announced today that the two parties have signed a “tolling agreement”, which apparently leave the door open for Krueger to re-file the suit at a later date.
If he does re-file, the company has agreed to the date of the original suit being filed if it deploys any statute of limitations defenses.
The company said in a statement to investors:
The Tolling Agreement provides that if the plaintiffs refile their suit, that any statute of limitation defenses of the defendants will be based on the date of the filing of the dismissed suit, 23 February 2016, but will not be deemed to revive any of the plaintiffs’ causes of action, claims, rights, legal positions, or defenses, at law or in equity, that were time-barred prior to 23 February 2016.
Krueger sued claiming M+M or its accountants had misplaced five million shares he was due.
He was looking for $1.5 million in damages.