Amazon delays book and fashion gTLDs

Two gTLD launches pencilled in for next month seem to have been delayed a year.

Amazon Registry has filed updated launch dates for two Japanese-language TLDs: .書籍 (.xn--rovu88b), meaning “book”, and .ファッション (.xn--bck1b9a5dre4c), meaning “fashion”.

Both had been previously scheduled to go to general availability in early November, but new dates published by ICANN have pushed both back to the same dates in 2026.

Both have already completed their mandatory sunrise periods, back in late 2016. If they do go GA next year, it will have been a full decade between trademark protection and free-for-all.

Amazon has been slowly releasing its long-dormant stockpile of gTLDs recently. Three — .you, .talk and .fast — went GA earlier this month. Three others — .free, .hot and .spot — launched in the first half of the year.

.mobi to get a new rival in .mobile

There’s a new registry player in town. Dish DBS is preparing to launch the .mobile gTLD, which has been dormant for almost a decade, according to notes on its web site.

The first phase of the launch — sunrise — has been pencilled in for 30 days from November 10. If ICANN’s been informed of the launch dates, it has not yet officially published them on its own web site.

The launch plan would see a limited registration period targeting mobile phone operators running until early February. That would be followed by a 12-day Early Access Period and a February 19 general availability launch.

The plan is to have .mobile a fully open unrestricted space positioned as a “modern, mobile-first domain extension designed for life in motion – perfect for creators, startups, professionals, and forward-thinking brands.”

I’m expecting this to be the first of several launches from Dish, which has been sitting on a portfolio of a dozen gTLDs — the others are .sling, .dish, .latino, .dot, .ott, .ollo, .blockbuster, .dtv, .dvr, .phone, and .data — from the 2012 round.

Dish seems to be deep in bed with Tucows, its back-end registry services partner, on the revitalized portfolio.

The launch of .mobile of course will be viewed in the context of .mobi almost two decades ago, which was hyped at a time of gTLD scarcity and heavily speculated.

Now under Identity Digital, .mobi peaked at over 1.2 million registered domains in 2013 but has been in a death spiral ever since as investors cut their losses. It now sits at around 265,000 domains.

The original plan for .mobi, which was applied for four years before the launch of the first iPhone, was to provide a namespace where phone users could be assured that a site would be compatible with their phones. It looks incredibly naive in hindsight.

Dish did not have the same idea for .mobile. It wanted .mobile as a single-registrant space where only itself and its affiliates could register names, but that plan was scuppered when ICANN retroactively banned such models.

Bye-bye .boomer! Blockchain players abandon new gTLD plans

A dozen organizations that were planning to apply to ICANN for a new gTLD next year have abandoned their ambitions.

Unstoppable Domains said recently that 12 partners offering blockchain-based alt-TLDs have confirmed they no longer expect to apply for a matching gTLD when the Next Round opens next year.

The affected blockchain extensions are: .bald, .basenji (formerly .benji), .bay, .boomer, .calicoin, .caw, .cgai, .donut, .mery, .mumu, .nibi and .pendle.

Because some buyers may have hoped to grab the matching DNS domain if and when the matching gTLD got delegated, Unstoppable said it will offer refunds to anyone who registered a name in any of these extensions.

It’s also added “Applying to ICANN 2026” and “Not applying to ICANN 2026” tags to search results on its storefront.

The refunds don’t apply to alt-TLDs that could never have applied to ICANN because the string breaks the rules in some way (for example being numeric or too short).

Unstoppable wants to be a registry back-end

Unstoppable Domains has applied to ICANN to become a back-end registry services provider, according to the company’s CEO.

Matt Gould told DI that the company is currently going through the Registry Service Provider Evaluation Program, which pre-approves RSPs prior to next year’s next round of applications.

There are 27 companies with applications submitted to the program, according to ICANN’s latest stats, but Unstoppable is the first confirmed market newcomer.

The company is a recently accredited registrar, but is best-known for selling names on non-DNS blockchain naming systems.

Gould said Unstoppable plans to use its RSP accreditation for its own gTLD applications and those of its crypto-company clients. It doesn’t sound like it will be aggressively competing for customers in the traditional DNS space.

The accreditation is necessary because Unstoppable intends to vertically integrate, marrying traditional DNS with on-chain names in its gTLDs, so extra technical work is needed, Gould said.

Unstoppable is building its registry infrastructure using Google’s open-source Nomulus software, he said.

Registry to release one-letter domains tomorrow

People looking for a single-character domain name in a two-character ccTLD will have a new option from tomorrow.

Adsib, the registry for Bolivian ccTLD, plans to make one and two-character domains directly under .bo on September 4.

There are no restrictions on how many domains a person may register, not are there any local presence requirements, according to the registry’s new policy document.

It’s not clear yet whether there will be premium pricing for SCDNs. Regular pricing for a second-level .bo domain from the registry is BOB 980 (about $140). Overseas registrars mark up by about $50.

The new policies come as part of a broader sweep by Adsib that also updates rules on banned content, restricted second-level spaces, transfers and subdomains, among other things.

New ICANN funding rules will cost smaller ccTLDs more

The way ccTLDs fund ICANN is being reformed, with some registries set to pay thousands of dollars more to the Org’s annual budget.

The new rules, adopted by the ccNSO late last week, won’t affect the largest ccTLDs like .de and .uk, but they could drag mid-tier and the smallest registries into higher tax bands.

The funding model, last adjusted in 2013, is based on each registry’s number of domains under management. The suggested contribution is fixed, rather than per-domain, and depends on which DUM range a ccTLD falls into.

The newly approved bands see the top two tiers unchanged — with over five million names the due is $225,000, and over 2.5 million it’s $150,000.

The third tier, which captures at least 14 ccTLDs from the likes of Denmark, Japan and Mexico, starts at 1.2 million names (a change from one million in the 2013 guidelines) and continues to suggest a $75,000 donation.

Moving the threshold from a million to 1.2 million doesn’t seem to affect many registries. Of the ccTLDs I have up-to-date stats for, only South Korea and possibly Montenegro appear to benefit from the change.

Band D, which affects about a dozen ccTLDs from the likes of Malaysia, Norway and New Zealand, is seeing its contributions go up from $25,000 to $35,000, but the threshold is rising from 500,000 domains to 600,000.

This means that .ai would have to pay the higher rate, but historically Anguilla has not contributed to ICANN at all.

As the ccNSO is at pains to point out, ccTLD contributions are all voluntary, and the bands are suggestions rather than binding.

Fees for the smaller ccTLDs seem to have seen the most rejiggering, with three new low-end tax bands being introduced for registries with the lowest DUM counts. There are now 10 bands in total rather than seven.

Under the 2013 guidelines, any ccTLD with under 50,000 names was only asked to pay $500 a year. That lowest threshold has now been reduced to 10,000 names, raising dozens of registries into higher bands.

Countries such as Ecuador, Azerbaijan and Algeria, and the French department of Réunion, will now be asked to asked to pay $2,500, up two grand a year.

The contributions are designed to pay for the services ICANN provides ccTLDs, but the overall amount is pretty small compared to the Org’s overall budget.

The ccNSO has calculated that the 2013 model affected 255 ccTLDs and would raise as much as $4 million for ICANN a year. That would change to $4.7 million from 306 ccTLDs under the 2025 model.

But that’s only if everyone plays ball. In reality, only 109 ccTLDs gave ICANN anything at all in its last-reported year, and the total take was $2.1 million. Some registries, from the UK, Israel and Russia, cut or eliminated their funding.

Since its start of the voluntary contribution model, fewer than half of all ccTLD registries have ever given ICANN any money.

.ai rival lines up gTLD bid

The increasingly popular .ai top-level domain looks like it could have its first full competitor before long.

An organization called 0G Foundation, which says it has made a “decentralized AI operating system”, has announced plans to apply to ICANN for the new gTLD .agi next year.

AGI stands for “artificial general intelligence”, considered by many to be the end goal of AI technology development, where software possesses intelligence equivalent to or better than a human.

0G made the announcement via Unstoppable Domains, its application partner.

The organization plans to make .agi names available on its own proprietary blockchain first, with a “limited-time pre-sale” before launch “in the coming months”.

Unstoppable is selling .agi “reservations”, with prices starting at $5 for gibberish and potentially valuable dictionary words carrying premium price tags.

Team Internet lays off 200

When Google tweaks its algorithms, people lose their jobs.

That seems to be the takeaway from Team Internet’s latest trading update, which includes the revelation that more than 200 employees, more than a quarter of its 2024 end-of-year headcount, have been laid off recently.

The blame was laid squarely with changes to Google’s advertising services, which already scuppered a deal that would have taken Team Internet private back in March.

Google said back then that its advertisers would be opted out of AdSense For Domains, the service that Team Internet used to monetise most of its parked domains, by default.

Team Internet has been migrating its domains to Google’s Related Search for Content, which shows context-relevant suggested searches on content pages, but it’s taking time to make the move.

The result of this is that the company made a lot less money in its first half. Revenue for the six months to June 30 was $263.9 million, compared to $409.7 million for the first half of 2024.

The company also slipped from profit to loss at the operating level, while adjusted EBITDA was $24.6 million, compared to $46.6 million a year ago.

Its Domains, Identity & Software division, which includes the CentralNic registry and registrars such as Key-Systems, saw revenue up a smidge at $103.9 million and adjusted EBITDA up 28.9% at $10.7 million.

The growth was driven by price, not volume. The number of handled domain reg-years was down by 4% to 12.9 million, while the average price was up 7% to $12.79.

So who’s registering sunrise domains these days?

Amazon went into sunrise with three gTLDs this week, and I thought it might be interesting to pore over the latest zone files to see which companies are the most motivated to protect their brands nowadays.

First, because sometimes the results are just weird. Second, because countless new gTLD consultants are trawling the business world for prospects right now, and sunrise participation data might be useful as lead generation.

Amazon launched .you, .talk and .fast on Tuesday, so these results are for the first two days of sunrise, a period that lasts for a month. As such, there are only a few dozen registered domains in each TLD, at most.

Let’s start with the weird: dog food companies seem to fear cybersquatting more than you might imagine. Mars brands Orijen, Champion Pet Foods and Acana are all protected (though no more of Mars’ dozens of consumer brands), as is independent retailer PetSmart.

An AI company have a presence on the list, which is a relatively new phenomenon for sunrise periods. Anthropic has registered both “anthropic” and “claude”, for its chatbot, in all three TLDs.

Financial companies have a strong presence on the lists, with Freddie Mac, Bank of America, Intesa Sanpaolo, Merrill and Astorg all registering names. Energy brands Iberdrola and Avangrid are registered.

Conscious Capital, a Swiss investment company that doesn’t even have a Wikipedia page, has defended its brand. That’s notable because the company uses a .us domain for its web site and the .com is listed for sale by a domainer for $2 million.

1-800-Flowers.com, which has somehow managed to get a Trademark Clearinghouse listing for “flowers” — the product it sells — participated in the sunrises as usual. The gTLD .flowers belongs to XYZ.com.

Hotel chain Hilton, podcasters Wondery, construction company VINCI Concessions (vinci-concessions.you???) and tech firms Broadcom and AT&T have all also got in quick to grab their matching domains.

The sunrise periods run until September 25, with general availability following hot on their heels.

Cloud gTLD gets launch dates

Another long-dormant gTLD from the 2012 round is set to launch soon.

Documents filed with ICANN show that the Chinese software company Qihoo 360 is set to launch .yun, the Pinyin transliteration of the Chinese word and Mandarin character meaning “cloud”.

The ICANN web site states that .yun will enter a one-month sunrise period September 24, with general availability likely coming around October 28.

Qihoo stated in its 2012 application that the domain would be marketed via its existing cloud storage services.

The company also is contacted to run .xihuan (“like”), .anquan (“security”) and .shouji (“cellphone”), but it hasn’t launched any of them yet.

Qihoo has been sanctioned by the US government for the last five years due to its alleged links to the Chinese military.