Pru trims its dot-brand portfolio

Financial services company Prudential Financial has dumped one of its three dot-brand gTLDs, which it was not using.

The company has asked ICANN to terminate its contract to run .pramerica, which, despite the name, provides investment services to the Indian market. The subsidiary uses a .in domain for its web site.

While .pramerica has never had a registered domain in the eight years it’s been active, Prudential has two other gTLDs — .pru and .prudential — which are in active use.

Neither is used as the primary domains for their respective brands — both use exact-match .com names — but both have live corporate sites under domains such as pr.pru and stock.pru.

Prudential’s gTLDs all run on GoDaddy’s back-end registry.

WordPress buys Canadian, swaps CentralNic for CIRA

Automattic, which runs WordPress.com and the .blog gTLD registry, says it’s switching to Hello Registry from its current provider.

Hello Registry is a joint venture of two like-minded national ccTLD non-profits: Canadian (.ca) registry CIRA and Dutch (.nl) registry SIDN. It was launched last November, having been developed under the name CIRA Registry Platform.

Automattic is currently running .blog, which has about 300,000 domains and added about 50,000 in the last year, on CentralNic, the registry services provider owned by Team Internet.

The company has told its registrants that it does not expect any disruption from the migration, saying in a blog post:

We’ve been working closely with our registrar partners since November 2024 to ensure a smooth transition, with the migration scheduled for the end of April, 2025.

It added that it believes the move will create “new opportunities for growth and innovation”.

UPDATE: Automattic has got in touch to ask for a clarification. A spokesperson said:

the decision to migrate .blog was made by Knock Knock WHOIS There (KKWT), which is the official registry operator for .blog. While KKWT is a subsidiary of Automattic, it operates independently as required by ICANN. So, this wasn’t a decision made by WordPress or WordPress.com

So…
.

.co deal worth $77 million up for grabs

The Colombian government has put the contract to run .co out for bidding, and it looks like the successful registry could make as much as $77 million over the lifetime of the deal.

GoDaddy currently runs .co through its subsidiary .CO Internet, which it acquired when in bought Neustar five years ago. The government’s RFP does not rule out the incumbent reapplying despite some friction in the past.

It’s not simply a back-end registry services deal. The successful registry will have to be the public face of .co too, handling front-of-house services and marketing as well.

Extrapolating from some figures and formulas in the RFP, it seems GoDaddy’s share (19% of the total revenue) has worked out to about $7.7 million a year on average over the last five years. The new contract would be a 10-year deal.

But is .co on the decline? According to the RFP, the were 3,217,570 .co domains in January this year, down from 3.4 million in 2022 and 3.3 million in 2023. Numbers for 2024 were not included.

That downward trend may merely be the post-Covid slump experienced by many TLDs. Indeed, when the current contract was signed in 2020, there were just 2.3 million .co domains under management, so GoDaddy’s done a pretty good job of growing the namespace.

Lancaster bags up its dot-brand

A French leather goods company is trashing its lightly-used dot-brand gTLD.

Lancaster has told ICANN that it wants to terminate its Registry Agreement for .lancaster.

The company added half a dozen names to the gTLD in 2016 — things like bag.lancaster and fashion.lancaster — but they always just redirected to its primary web site at lancaster.com.

Lancaster used AFNIC as its back-end registry services provider.

The string “Lancaster” has many uses, from other brands to geographic locations, so it’s not impossible .lancaster might return in another guise in a future new gTLD application round.

Google readying its next batch of gTLD launches?

Three more of Google’s stockpile of long-dormant gTLDs showed signs of activity recently, strongly suggesting the company may be preparing to launch them.

The domains get.eat, get.fly and get.here were all registered February 20, according to zone files and Whois records. While none yet resolve, Google typically uses “get” domains for its customer-facing registry web sites.

Other than nic.[tld] and domaintest.[tld], none of the three had previous registrations apart from .here, which had on.here registered back in 2016. That domain resolves for me, but to an infinitely reloading blank page.

Google is currently fresh from the launch of .channel, which went into general availability February 11 and currently has 1,451 names in its zone file.

Nova announces $45 million of new gTLD applications

Nova Registry, which runs .link, has announced it plans to apply for 200 new gTLDs when ICANN opens up the next application window about a year from now.

It’s the first time in this round a company has announced plans to build a huge TLD portfolio. It would cost around $45.4 million in application fees alone, if ICANN’s guide price of $227,000 stays true.

It would make Nova the second-largest applicant by gTLD count to date, dwarfed only by the over 300 Donuts applied for in 2012. It would be about twice as large as the 101 Google applied for last time.

In the 2026 round, only Unstoppable Domains has announced a large number of applications — more than 50 — but those are all with partners that would presumably eventually become the contracted registry.

It’s not entirely clear from today’s announcement whether Nova is financing this project, which it calls SuperNova200, alone, or whether it’s looking for business partners.

“We will apply for 200 new Generic Top-Level Domains (gTLDs),” the registry says. “A new breed of gTLDs to drive innovation, competition, and consumer choice while enhancing the utility of the DNS.”

Nova entered the market in 2022 when it acquired .link from UNR. It appears to be ultimately owned by domainer Yonatan Belousov and is managed by ICM Registry alum Vaughn Liley.

Registry makes .ai an option for Koreans

South Korea’s ccTLD registry is seeking to borrow from the success of repurposed ccTLDs, including .ai, with the release of four new third-level namespaces under .kr.

This week local registry KISA started selling names in .ai.kr, .it.kr, .me.kr, and .io.kr, following the growth of the ccTLDs .ai, .it, .me and .io, which have all seen sales because they mean other stuff in English as well as being geographic identifiers.

The company acknowledged its inspiration for the new products in a recent press release:

Recently, as overseas country domains such as ‘.ai (Anguilla)’, ‘.io (British Indian Ocean Territory)’, ‘.it (Italy)’, and ‘.me (Montenegro)’ have been actively used among the AI ​​field, startups, IT companies, and bloggers, a policy was developed to allow our citizens to use the domains they want by creating a new 3-level country domain that reflects the latest trends.

The domains are only available to registrants with a presence in Korea.

KISA said the new namespaces are priced more competitively than the two-level equivalents, with .ai.kr selling for the KRW equivalent of $14 a year, compared to .ai’s $70.

it.com now bigger than Guatemala

There are now more than 25,000 registered it.com domain names, according to it.com Domains.

The company said earlier this week that it recently crossed that milestone, about two years after it went to general availability.

it.com sells third-level names under the .it.com domain, much like XYZ.com sells .uk.com domains, representing information technology, Italy, or just the pronoun “it”.

The 25,000-name milestone means .it.com now has comparable domains under management to cTLDs such as Guatemala’s .gt, as well as 20-year-old .travel and new gTLD first-mover .ninja.

It would be ranked around 230th by size if it was included on the list of TLDs that DI tracks.

Is .io safe now? Identity Digital now running Mauritian ccTLD

Identity Digital appears to have taken over the back-end registry for Mauritian ccTLD .mu, potentially improving the company’s chances of future-proofing at-risk .io.

IANA records show that .mu has started using Identity Digital’s nameservers and Whois service. Registrars say the migration to ID’s EPP system happened last week.

Mauritius is poised to be given sovereignty of the Chagos archipelago, formally known as the British Indian Ocean Territory, from the UK, assuming the still-unpublished treaty is approved by both governments.

BIOT is assigned the popular .io ccTLD which may have more than a million registrations and makes Identity Digital, which acquired the UK-based registry operator a few years ago, about $40 million a year.

The change of control of Chagos, which would certainly come with a name change for the territory, puts the future of .io at risk, as I have been reporting for the last several months.

But with Identity Digital now in bed with the .mu ccTLD manager — a private company named Internet Direct that also goes by MU-NIC — it has a foot in the door for improving relations with the country, should .io come under threat in future.

I believe MU-NIC was previously using CoCCA’s software to manage .mu.

(Hat tip: DI reader “Tom”)

Toshiba goes all-in on its dot-brand

Japanese electronics giant Toshiba is throwing its weight behind its dot-brand gTLD, .toshiba.

The company announced today that from next month it will start to migrate all of its employees to @mail.toshiba email addresses, starting with group parent Toshiba Corp, which currently uses @toshiba.co.jp.

For an unspecified period, mail sent to the current .jp addresses will auto-forward to .toshiba, but this backwards compatibility will be turned off eventually, the company said.

Toshiba said the switch will “prevent unauthorized use of email addresses by phishing emails impersonating people in Toshiba Group and reduce security risks”. This is often pitched as a key benefit of dot-brands.

The company has been using global.toshiba as its primary web site domain for a few years already. It maintains other localized domains in ccTLDs and .com as well.

Apart from global.toshiba and mail.toshiba, .toshiba has no other functioning dot-brand domains.