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Sixteen-year-old emoji .com sells for €3,400

Kevin Murphy, June 1, 2017, Domain Sales

An emoji domain name believed to be in the first three such domains ever registered has been sold.

The domain ☮.com (xn--v4h.com) seems to to have been sold to an end-user buyer, via Sedo, for €3,400 ($3,816). The sale appears to have been a quick flip by an Austrian investor.

☮ is of course better known as a symbol representing peace, most associated with campaigns for nuclear disarmament.

The name now redirects to Sonshi.com, an “educational resource for Sun Tzu’s The Art of War”. The owner explains:

As students of Sun Tzu, we understand the objective of understanding warfare is peace. Even when we are forced to do battle, we want to end it quickly. If possible, it is best to prevent fighting altogether. There are few symbols that represent peace and are as recognizable as ☮.

According to research carried out by domain investor Michael Cyger, ☮.com is one of the three oldest emoji domains, after a “hot spring” symbol in .com and .net, all having been registered April 19, 2001.

It’s not a knock-your-socks-off price, given the scarcity of emoji domains and the age of the registration, but it seems to show there are buyers out there.

Emoji domains were recently discouraged by ICANN’s security committee due to the potential for security risks, and are currently effectively banned in new gTLDs.