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GoDaddy gets its dot-brand

GoDaddy has become a new gTLD registry with the delegation yesterday of .godaddy.

It’s a dot-brand, so domain name registrations will not be made available to the general public.

In one of the shortest mission statements found in new gTLD applications, the company describes .godaddy like this:

The mission or purpose of the .GODADDY gTLD is strictly for branding protection and internal use. The gTLD .GODADDY will give visitors to any .GODADDY site the assurance that they are truly dealing with Go Daddy and not an imposter or cybersquatter.

GoDaddy has not yet gone live with its nic.godaddy site.

It’s not the first domain name firm to get its own dot-brand. Notably, Neustar and Verisign own .neustar and .verisign.

It’s not the only registrar with a dot-brand, either. France’s OVH got there first with .ovh.

GoDaddy originally applied for two other gTLDs — .home and .casa — but withdrew their applications almost immediately after a shift of company strategy.

US judge freezes .africa gTLD

A US court has blocked ICANN from delegating the .africa gTLD for at least another month.

At the request of failed .africa applicant DotConnectAfrica, a California judge handed ICANN a temporary restraining order, enjoining it from “issuing” .africa.

The ruling came two days after the ICANN board of directors voted to allow .africa to be delegated to successful applicant ZACR.

The decision seems to be based on the fact that a delegation is essentially irreversible, so even if DCA were to win the lawsuit it would not be able to get its hands on the gTLD.

“Plaintiff has demonstrated that once the tGLD [sic] is issued, it will be unable to obtain those rights elsewhere,” the judge wrote (pdf).

DCA’s lawsuit, filed despite the that that it waived its right to sue under the new gTLD application agreement, basically makes the same arguments that its successful Independent Review Process made.

The court is due to hold a hearing on April 4 to decide whether ICANN can delegate .africa or will have to wait until the lawsuit is fully resolved.

The company, incidentally, appears to have changed lawyers since its original complaint against ICANN was filed. It’s now with Brown Neri & Smith, having briefly been with Brandon Schantz.

Baidu, China’s Google, gets its dot-brand gTLD

Kevin Murphy, January 5, 2016, Domain Registries

Chinese web giant Baidu had its dot-brand gTLD, .baidu, go live in the DNS root zone today.

With the extraordinary amount of focus on China in the domain industry currently, this could be one of the dot-brands to watch in 2016.

There are no active domain names in .baidu just yet, but we will likely see nic.baidu put to some use or another over the coming days.

Unusually for a dot-brand gTLD, Baidu’s contract with ICANN does not contain specifications 9 or 13, which allow dot-brands to operate differently to regular gTLDs.

This suggests an open registration policy under which any registrar can sell .baidu domains to any registrant.

However, Baidu’s original gTLD application spells out quite a different plan, focused primarily on trademark protection. It says:

All available second-level strings of .BAIDU (e.g. example .BAIDU) will be initially allocated only to limited number of eligible registrants and for internal corporate business purposes. BAIDU plans to adopt this approach and expects to maintain it for 3 years from the launch of the “.BAIDU” registry service. Such approach will be regularly evaluated and adjusted if appropriate and necessary. Depending a various internal and external factors, including market demand and user expectation, BAIDU may consider a phased roll-out approach for a broader commercial marketplace but will do so after the conclusion of the initial 3-year period.

I wouldn’t expect .baidu to launch properly any time soon.

Not only is the company probably going to want to get its dot-brand contractual protections in place, it’s also showed no huge enthusiasm for making its way through the new gTLD delegation process so far.

It signed its ICANN contract January 8 last year, meaning this week was pretty much the latest date it could permissibly go into the root.

Like most dot-brands, it’s been dragging its feet, in other words.

Baidu is the leading web property in China, dwarfing even Google in terms of search market share locally.

.apple goes live

Kevin Murphy, November 4, 2015, Domain Registries

Apple’s .apple new gTLD was delegated today.

It’s going to be a strict dot-brand gTLD, in which only Apple can register domain names, but could wind up being highly influential.

While .apple now appears in the DNS root zone, no second-level names (not even nic.apple) are yet resolving.

Should Apple actually use its new TLD in a prominent way, it would be good news for the visibility of new gTLDs internationally.

The company has sold hundreds of millions of devices over the last decade or so.

But the company has a spotty history of paying attention to domain names, regularly launching products without first securing matching domain names.

It did recently adopt a .news domain name for one of its apps, however.

.apple could wind up being purely defensive, at least in the near term.

Apple’s 2012 application to ICANN describes its plans in literally one sentence, repeated five times:

Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.

Apple division Beats Electronics, which makes headphones, also had its dot-brand, .beats, delegated today.

PIR goes live with three non-Latin .org gTLDs

Kevin Murphy, March 10, 2014, Domain Registries

The internet has its first IDN versions of legacy gTLDs.

Public Interest Registry had three new gTLDs delegated over the weekend, all non-Latin versions of its flagship .org.

The gTLDs were .संगठन, which means “organization” in Hindi, and the Chinese .机构 and .组织机构, which seem to be two ways of saying “organization” too.

They’re not strictly speaking transliterations, as they represent whole dictionary words conceptually related to .org, rather than trying to approximate the spoken sound of “org”.

The .com equivalents Verisign has applied for in other scripts are actually meant to sound the same as “com” without actually meaning “commercial” or “company” in their language.

Because PIR has taken a different approach, there’s no grandfathering for existing .org registrants.

These three new gTLDs will be unrestricted, according to PIR’s applications, but will have slightly stricter rules on abuse — no porn will be allowed, for example.