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.gay picks the absolutely perfect launch date

Top Level Design has announced the launch date for its forthcoming .gay gTLD, and the timing couldn’t be more symbolic.

It’s picked October 11 as the date for general availability, which also happens to be National Coming Out Day in the US.

National Coming Out Day, which has been observed by gay rights organizations since 1987, is meant to celebrate LBGTQ people “coming out of the closet” and publicly acknowledging their sexual identity.

It happens on the same date every year to commemorate a 1987 civil rights march in Washington, DC.

According to Wikipedia, the event is also celebrated in Ireland, Switzerland, the Netherlands and the UK.

Leading up to its GA launch, Top Level Design plans to kick off its sunrise period in August.

Given that .gay has not yet been delegated, and has not filed its startup plan with ICANN, I imagine there’s some flexibility to the launch timetable.

The registry has recently been brainstorming ideas about how to promote positive content and reduce the inevitable abuse in its new TLD.

Over 50,000 names sold as .shop has successful launch day

Kevin Murphy, September 27, 2016, Domain Registries

GMO Registry has recorded one of the most successful new gTLD launch days to date, selling over 45,000 .shop domain names in the first hours.

The company said it sold 45,427 .shop names in the first two hours after general availability started yesterday afternoon at about 1600 UTC.

The total at that point was 51,755, including about 5,000 that were registered during the Early Access Period, during which names carried higher prices.

The latest .shop zone file contains 46,419 domains.

The registry had sold 616 premium-priced names already, GMO said.

The volume is quite impressive given the retail price tags — .shop is not priced for budget Chinese domainers, it’s selling for $20 to $30 at the major Western registrars.

That’s double, triple or even 10 times as much as Minds + Machines’ self-consciously ‘non-freenium’ .vip domains were selling for when it racked up a six-figure volume during its first day of GA earlier this year.

West.cn, the leading Chinese new gTLD registrar, priced .vip at $3 but is selling .shop at $25.

GMO paid a then record-setting $41.5 million for the rights to .shop at an ICANN auction back in January.

.cloud passes 20,000 names on day one

Kevin Murphy, February 17, 2016, Domain Registries

The newly launched gTLD .cloud passed 20,000 domains under management one day after entering general availability.

About 25 hours after the 1500 UTC launch yesterday, 20,347 domains had been registered, according to head of registry operations Francesco Cetraro.

He said 17,991 of those names were registered in GA.

The gTLD is priced around the $20 to $25 mark at the popular registrars I checked.

Over 20,000 names is a pretty decent start, putting the the Aruba-owned TLD within the top 100 new gTLDs by volume.

Volume-wise, it’s already in the same ball-park as the likes of .global, .sexy and .uno, which have each been around for well over a year.

Including dot-brands, there are now close to 900 new gTLDs, only about half of which have more than 100 names.

.sucks made millions from sunrise

Vox Populi could have made over $6 million from defensive registrations during its sunrise period.

The company’s first post-sunrise zone file was published today, and according to DI PRO it contains 3,394 domains, the vast majority of which were newly added today.

If all of these names were sunrise registrations, that would add up to an almost $6.8 million windfall for the registry.

However, I don’t think that’s a completely reliable figure. I believe that not all of the names are from sunrise.

The zone file seems to have been generated after .sucks general availability kicked off at a minute after midnight UTC this morning. ICANN publishes zone files around 5am UTC but the time it collects them from registries can vary between TLDs.

Poring over Whois records, I’ve found many examples of domains in the .sucks zone that have creation dates in the early minutes and hours of GA.

Many domains that are not obvious trademarks show creation times in the first 60 seconds of GA, suggesting they were pre-orders and sold for GA prices.

It’s also probable that some sunrise names are not showing up in the zone file yet due to a lack of name servers.

According to a source talking to DI last November, Vox Pop paid “over $3 million” for the right to run .sucks at auction.

It seems to have made its money back — and then some — purely from sunrise fees.

Sunrise names are charged at $1,999 a year by the registry. In GA, most names have a recommended retail price of $250. Strings considered valuable, many of them trademarks, carry a $2,500 “Market Premium” recommended price.

ICM beats own annual projections with .porn on day one

ICM Registry says it managed to comfortably beat its own expectations for annual sales within the first eight hours of .porn and .adult going into general availability yesterday.

CEO Stuart Lawley said that there were 10,038 .porn domains and 8,277 .adult domains in its registry at the end of yesterday.

The company’s new gTLD applications with ICANN had predicted 10,000 .porn domains and 3,000 .adult domains at the end of the first year of availability, he said.

“We are therefore delighted to have exceeded those numbers on day one of GA,” he said. “We are particularly pleased with the high numbers from .adult.”

The majority of the names were registered either during the sunrise periods (ICM had two per TLD) or the recently ended “domain matching” program, which gave .xxx owners first dibs on matching .porn and .adult names.

A month ago, the company said .porn received 3,995 registrations while .adult had 3,902 at the end of the sunrises.

Earlier this week, after domain matching ended, Lawley said that .porn had almost 7,500 names while .adult had almost 7,000.

ICM will launch .sex in September.