ICANN has finally finished evaluating all 1,930 new gTLD applications from the 2012 round.
Indian conglomerate Tata Group’s dot-brand .tata passed Extended Evaluation (pdf) on Friday, having apparently secured the non-objection of Morocco, which has a province of the same name.
Calculated from Reveal Day — June 13, 2012 — it’s taken a little over two years (765 days) for every bid to pass through first Initial Evaluation and then, if necessary, Extended Evaluation.
Calculated from the first batch of Initial Evaluation results being released, it’s 483 days.
A total of 1,783 applications passed IE. A further 38 failed, of which 35 passed EE. There have been 211 withdrawals so far and, due to contention, another 380 are expected.
Want to get a full daily list of which new gTLD domains have Alexa rank?
From today DI PRO subscribers can, with our new Popular New gTLD Domains feature.
Updated once a day, the report comprises a list of new gTLD domains that are used by the top one million web sites on the internet, according to data provided by Alexa.
The report currently has 635 domains, but it’s growing.
The report can be used to discover how early adopters are using new gTLDs and which TLDs are generating the most popular web sites.
Here’s a screen shot:
DI PRO subscribers can check it out here.
New gTLDs have been on the market for months now, and the slow process of building out sites is underway.
As regular readers and DI PRO subscribers know, one way DI tracks the popularity of domain names, and therefore their corresponding TLDs, is using Alexa rankings.
These scores are not perfect, but they’re a reasonable way to highlight which new gTLD domain names are getting traffic from internet users.
There are currently 635 new gTLD domains in Alexa’s top one million most-trafficked sites, up from just 10 when I checked almost six months ago, February 19.
Only 35 of those have a ranking better than 100,000.
I visited each in turn today to determine to what use the registrants have put their names.
In this top 35, I found two instances of apparent malware distribution and one instance of possible cybersquatting. Four returned errors. One (www.link) is a blocked name collision name.
Notably, controversial BitTorrent index The Pirate Bay, which has been TLD-hopping for many months and recently got kicked out of .guru, seems to have found a home in .uno.
Only one of the domains redirects to a domain in a different TLD.
One (gen.xyz) is a new gTLD registry’s official homepage.
The remainder represent a broad cross section of regular internet usage: blogs, tools, photos, sport, porn, get-rich-quick schemes, forums, file-hosting, and so on and so forth.
Varying degrees of professionalism can be found on these sites. Some are very pretty, others very ugly.
There’s even one site on the list that appears to be a legitimate corporate home page. On reflection, no it isn’t. It’s a Get-Rich-Quick site.
These are my results, make of them what you will.
|warriors.tips||36897||Y||Get Rich Quick||N|
|jid-company.trade||79730||Y||Get Rich Quick||N|
|iif.club||84736||Y||Get Rich Quick||N|
|bankcode.today||97414||Y||Get Rich Quick||N|
Momentum Events is offering brands a free pass to its upcoming Digital Strategy & DotOps Congress in Amsterdam.
The deal is only open to companies that have not already applied for a new dot-brand gTLD. Each eligible company gets one free pass for the two-day event. Additional tickets start at $299.
For applicants and others the standard price is $599 per person. That’s about half the price of previous conferences in the series, which is now in its fifth incarnation.
Previous shows have taken place in New York and London.
Confirmed speakers for Amsterdam include executives from Philips, Goodyear, Coke and Google. From the domain world, Afilias, doMEn, Donuts and Dot Luxury are due to talk.
DI, which is a nominal media sponsor of the show, may also be on a panel.
The shows were previously called the Digital Strategy & New gTLD Congress, but Momentum has switched out “New gTLD”, which perhaps caused non-domain folks’ eyes to glaze, for “DotOps”.
No, I don’t know what that means either.
The conference will take place at the Crowne Plaza hotel in Amsterdam, Netherlands from September 18 to 19.
Uniregistry’s latest new gTLDs .christmas and .blackfriday seem to have stumbled out of the gates, both amassing fewer than 500 registrations in their first full day of general availability.
In today’s zone files, .christmas has 501 names and .blackfriday has 445. Those numbers include dozens of sunrise registrations. They both went to GA on Tuesday afternoon UTC.
As you might expect, the .christmas zone comprises a mix of brands and generic words and phrases related to retail and travel. It’s a similar state of affairs in .blackfriday.
What there do not appear to be are large numbers of product categories registered, suggesting that domainers feel that the new gTLDs fail Uniregistry CEO Frank Schilling’s own Toilet Paper Test.
That’s where one judges the potential popularity of a TLD by putting the string “toiletpaper” at the second level.
Domainer Mike Berkens appears to have picked up a handful of decent-looking names, including santatracker.christmas (NORAD’s Santa tracker got 19.58 million unique visitors last year) and whatiwantfor.christmas.
Schilling himself paid $90,000 — half the price of a new gTLD application fee — for blackfridaysales.com back in 2010. In November 2009, Kevin Ham’s blackfriday.com purportedly took 18 million visitors.
Neither Uniregistry TLD appears to be available currently at Go Daddy, despite the two companies’ reported distribution deal.
.christmas and .blackfriday are notable because they’re the first TLDs to launch that are tied to specific calendar dates. Those dates are of course several months away.
I have a feeling that it may prove tough to build up sustainable buzz for these TLDs.
Even if they’re used by big brands in marketing campaigns this year, which is of course by no means assured, it’s still going to take another year to figure out whether they’ve captured the imagination of their target markets.
In an industry of long plays, these could be two of the longer ones.