If we’ve learned one thing about new gTLD sunrise periods, it’s that adult-oriented TLDs sell quite well.
ICM Registry started its third such period yesterday, as .sex went into its “TMCH Sunrise” phase.
Until October 1, any company with a trademark in the Trademark Clearinghouse will be able to buy a matching .sex domain on a first-come, first-served basis.
From October 5 to October 30, anyone with a .xxx domain name or current .xxx “Sunrise B” block will be able to buy the matching .sex during the Domain Matching phase.
Anyone who buys a .xxx before October 1 will be able to participate in this second sunrise.
ICM reported in May that .porn received 3,995 sunrise registrations while .adult sold 3,902 — both via a combination of TMCH Sunrise sales and blocks.
At ICM’s prices, that’s enough to comfortably cover its ICANN application fees.
Every other new gTLD with the exception of .sucks has sold fewer than 1,000 sunrise names.
General availability for .sex starts November 4.
The future of the .food gTLD is up in the air after single-registrant applicant Lifestyle Domain Holdings won its contention set.
The applicant, a subsidiary of Scripps Networks, is the sole remaining .food applicant after withdrawals from Donuts and Dot Food LLC.
It’s also a recalcitrant “closed generic” applicant, which continues to insist it has the right to exclude all third-party registrants from the .food namespace.
The company seems to have won .food at auction, even though ICANN recently slapped a ban on closed generics in the current application round.
Scripps will not be able to launch .food any time soon, unless it changes its planned registration policies.
The company may have essentially just paid to have .food placed on hold until the next new gTLD round.
Scripps runs a cable TV station in the US called Food Network, which it says is famous. It also runs Food.com, which it describes as “the third largest food site on the web”.
The current version of its application states:
Applicant intends to function in such a way that all domain name registrations in the TLD shall be registered to and maintained by Applicant and Applicant will not sell, distribute or transfer control of domain name registrations to any party that is not an Affiliate of Applicant
When ICANN asked applicants if they would like to revise their closed generic applications to allow third-party registrants, due to adverse Governmental Advisory Committee advice, Scripps was one of half a dozen applicants to decline.
Audaciously, the company told ICANN that an open registration policy for .food would hurt its brand:
To open the top level domain means that anyone could register a domain for a small annual amount of money and exploit, confuse and infringe upon the brand equity and goodwill of the famous FOOD, FOOD NETWORK and FOOD.COM brands established by Scripps with more than twenty years and hundreds of millions of dollars in investment.
Yes, Scripps thinks that when people think of “food”, they automatically think of the “third largest food web site” or a cable TV network that gets a 0.21% audience share in the UK.
A nonsense position, in other words.
So will Scripps get to run .food as a closed dot-brand? Probably not.
In June, ICANN ruled that the remaining closed generics applications (.food, .hotels, .grocery, .dvr, .data, and .phone) had the choice of either withdrawing, dropping their exclusivity plans, or carrying their applications over to the next gTLD application round.
Having just paid its competing applicants to go away, one assumes that Scripps’ withdrawal is off the cards.
A report by security company Blue Coat Systems today denounced new gTLDs as “shady” and recommended organizations think about blocking the “shadiest” ones entirely.
The study classified “tens of millions” of domains requested by users of its censorware service according to whether they had content that posed a security risk.
It found that nine new gTLDs and one ccTLD scored over 95% — that is, 95% of the domains in those TLDs requested by its customers were potentially unsafe.
But its numbers, I believe, are bollocks.
My main reason for this belief? Blue Coat has ranked .zip as “100% shady”.
This means that, according to the company, every single .zip domain its customers have visited is either spam, malware, a scam, a botnet, suspicious, phishing or potentially unwanted software.
The problem is that the entire .zip zone file currently consists of precisely one (1) domain.
That domain is nic.zip, and it belongs to Google Registry. This is a pre-launch TLD.
As far as I can tell, Google Registry is not involved in distributing malware, spam, phishing, etc.
Nevertheless, Blue Coat said network administrators should “consider blocking traffic” to .zip and other “shady” TLDs.
The top 10 list of the worst TLDs includes .country, .kim, .cricket, .science, .work, .party, .gq (Equatorial Guinea) and .link.
That’s a mixture of Afilias, Minds + Machines, Famous Four and Uniregistry. The common factor is the low cost of registration.
The full Blue Coat report, which can be downloaded here, does not give any of the real underlying numbers for its assertions.
For example, it ranks .review, one of Famous Four Media’s portfolio, as “100% shady” but does not reveal how many domains that relates to.
If its customers have only visited 10 .review domains, and all of those were dodgy, that would equate to a 100% score, even though .review has over 45,000 domains in its zone.
At the other end of the table, .london’s score of 1.85% could have been positively affected by Blue Coat customers visiting a broader selection of .london domains.
The company claims that the report is based on “tens of millions” of domains, but I’d hazard a guess that most of those are in .com and other more established TLDs.
That’s not to say that there’s no truth in Blue Coat’s broader assertion that a lot of new gTLDs are full of garbage — do a Google search for .review sites and see if you can find anything worth looking at — but I don’t think its numbers are worth the pixels they’re written with.
ICANN has finally published the letter it controversially drafted for the African Union Commission in order to help it express support for ZA Central Registry’s .africa bid.
Having now read the draft letter for the first time, on balance I’d have to say my previous opinions on its contents were more wrong than right.
The letter was central to claims by rival .africa applicant DotConnectAfrica that ICANN treated ZACR preferentially during the evaluation of both applications.
It was drafted by ICANN staffer Trang Nguyen around June 25, 2013, and sent to ZACR.
It was then edited by ZACR and the AUC, signed by the AUC, and returned to ICANN, whereupon it was forwarded to the new gTLD’s program’s Geographic Names Panel at InterConnect Communications.
The GNP took the letter as an official endorsement of ZACR’s bid, enabling it to pass the Geographic Names Review and proceed to the next stage of the program.
Having seen (and published) the signed AUC letter, I opined here in July that it looked like it had been mostly been written by ZACR and/or the AUC.
I no longer believe that.
It’s now proven that the AUC redraft goes far beyond the “minor edits” that have been claimed by DCA and others — for starters, it’s 40% longer — but a lot of the text that I believed to be ZACR’s work turns out in fact to have come from ICANN.
I’ve put the two letters into a single document (pdf), so you can do a side-by-side comparison if you wish.
There’s still no question that ZACR had African government support for its bid and DCA did not. The dispute centers entirely on whether InterConnect had received expressions of support in the correct format.
An Independent Review Process panel declined to issue an opinion on whether ICANN did anything wrong by drafting the letter, though it is mentioned in its final declaration.
ICANN itself says that it did nothing wrong by drafting the letter, and had DCA had any governmental support it would have done exactly the same thing for it.
The draft letter was among hundreds of pages of documents published last night by ICANN following a Documentary Information Disclosure Process request filed by DI a little over a month ago.
Having just finished the most-successful new gTLD launch day to date, Radix Registry reckons it can get .online to seven figures in two to three years.
“We’re at 37,170 names as of an hour ago,” Radix CEO Bhavin Turakhia told DI at about 1000 UTC this morning.
That represents less than a full day of general availability. The company said last night that 28,000 names were registered in the first 30 minutes.
UPDATE: At the 24-hour mark, Radix tweeted this:
— Radix (@RadixRegistry) August 27, 2015
That beats .club’s 25,000-ish, which was Radix’s publicly stated goal, but it also tops .berlin’s 31,000 first-day names.
The CEOs of both these rival registries had publicly predicted their positions would be toppled and actively encouraged Radix to claim the crown.
Turakhia said that the majority of names registered came from pre-orders, largely at 1&1.
“Fourteen thousand names came from 1&1, 6,000 from Go Daddy, 2,700 from United Domains, 1,900 from Name.com and 1,400 from Tucows,” he said, partially breaking down the 37,170 figure by registrar.
He said the goal is to have a .online zone measured in the millions of names.
“I estimate that we should be able to get to a million names in a period of two to three years,” he said. “That’s on a conservative basis.”
Depending on how you count domains, .xyz may have already been the first to hit one million. Its zone never got as high as a million names, but it may have briefly crossed a million in terms of domains under management earlier this year.
At auction, .online sold for what is believed to be an eight-figure sum, originally to a joint venture of Radix, Tucows and Namecheap.
Radix bought out its partners earlier this year.
That was an increase in risk exposure Radix business head Sandeep Ramchandani said made him nervous. He said launch day’s numbers show .online’s potential.
Turahkhia said that there are 680,000 names in the .com zone that end in “online” today, and a million that have “online” somewhere in the second level, showing that the string is desirable to registrants.
Radix said last night that its Early Access Period — during which names are sold for a higher price — ended with 1,130 sales.
Turahkhia said that of these, about 1,000 were registered in the last three days, during which time the price was $100. Regular .online pricing is around the same as .com ($14.99 at 1&1 and Go Daddy), but some registrars are selling for as much at $50.