One of the biggest hypothetical barriers to the adoption of dot-brand gTLDs has always been the likely cost of migration, but until now nobody’s really thrown around any figures.
The Government of Quebec has decided against rebranding to the forthcoming .quebec gTLD, saying the migration would cost it CAD 12 million ($10.6 million), according to local reports.
The Canadian Press press reported over the weekend that Quebec will still to its existing gouv.qc.ca addresses and therefore save itself a bundle of cash at a time when austerity measures are in place.
The timing of the revelation is unfortunate for PointQuebec, the .quebec registry, which is due to go to general availability tomorrow.
The application for .quebec, a protected geographic string under ICANN rules, was made with the support of the Canadian province.
The decision by the government is not a death sentence for the gTLD, but it is the loss of a significant anchor tenant at the worst possible moment.
It also highlights what we all already knew — for a large organization, changing your domain name is complicated and expensive.
Not only do myriad IT systems need to be migrated to the new domain, you also need to think about things as trivial as letter heads and signage.
The cost of such a switch is a key reason we’re unlikely to see many dot-brand owners making a full-scale switch to their new gTLD in the short term.
Thank goodness for the new gTLD program.
Without it, there wouldn’t be the opportunity for chaps like Guo Xiufeng to express themselves with names like ooooooooooooooooooooooooooooo-oooooooooooooooooooooooooooooooooo.ooo.
Note, I was forced to add a hyphen to fit the domain into this column. It’s just a string of 63 Os, — the maximum length of a second-level domain permitted by the DNS — followed by the inexplicable .ooo gTLD.
The domain resolves to a site posing the question “Is Showfom sexy?”.
When I asked Google that question, I found this February 2014 tweet from Uniregistry CEO Frank Schilling.
We're still all learning the best way to display new G's. This progressive early customer may have the formula : ) http://is.showfom.sexy/
— Frank Schilling (@Frank_Schilling) February 27, 2014
Bizarrely, the registrant of showfom.sexy appears to be somebody else entirely.
If you want the answer, you’ll have to click the link.
The long .ooo domain is currently the 1,303rd most-trafficked new gTLD domain and the 919,853rd most-popular domain on the internet, according to our Alexa-derived popularity stats.
A triumvirate of domain name companies led by Radix paid well over $7 million for the .online new gTLD, judging by comments made by Tucows CEO in an analysts call yesterday.
As the company reported its third-quarter financial numbers, Noss said of .online, which was recently auctioned:
While we are bound by confidentiality with respect to the value of the transaction, we can point to amounts paid in other gTLDs’ auctions in the public domain — like $6.8 million for .tech, $5.6 million for .realty, or the $4.6 million that Amazon paid for .buy — and let you decide what you think .online should be valued, relative to those more narrowly targeted extensions.
Radix won the private auction with financial backing from Tucows and NameCheap.
The three companies intend to set up a new joint venture to manage the .online registry, as we reported yesterday, with each company contributing between $4 million and $5 million.
Assuming at least one company is contributing $4 million and at least one is contributing $5 million, that works out to a total of $13 million to $14 million, earmarked for the auction and seed funding for the new venture.
Based on that knowledge, an assumption that the new company will want a couple of million to launch, and Noss’s comments yesterday, I’d peg the .online sale price in the $10-12 million range.
Radix business head Sandeep Ramchamdani told us yesterday that the company plans to market .online with some “hi-decibel advertising” and participation in events such as Disrupt and South by Southwest.
It’s been a busy week for new gTLD application withdrawals, with no fewer than 11 contention sets getting settled over the last few days.
First, as predicted, Radix won .online, after I-Registry withdrew the last remaining competing application, but only with a little help from its friends.
Radix is to form a new joint venture with Tucows and NameCheap to run .online. Each company threw in $4 million to $5 million to cover the cost of the auction and seed funding for the yet-to-be-formed new registry entity.
Another auction saw .site also won by Radix, as a standalone applicant, after withdrawals from Interlink, M+M, Google and Donuts.
.dog went to Donuts after withdrawals from Minds + Machines and Google. Donuts also won .live, after an earlier withdrawal from Microsoft and one this week from Google.
The hotly contested .cloud went to Aruba after withdrawals from M+M, Symantec, Amazon, Google, CloudNames and Donuts.
.boats was won by DERboats after Donuts withdrew.
.book has gone to Amazon, after withdrawals from R.R. Bowker, Famous Four Media, Donuts, DotBook, M+M, Global Domain Registry, Google and NU DOT CO.
Amazon also won .hot, after Donuts and dotHot (affiliated with .jobs) withdrew.
Dish DBS, a Spanish-language US TV company, will operate .latino as a closed dot-brand for its Dish Latino service, after M+M withdrew its competing application.
Japanese domain registrar Interlink won .earth, beating Google.
Motion Picture Domain Registry beat Donuts and Google to .film, meaning the gTLD will “will only be available to film producers and major film studios” under the applicant’s plan to require a Motion Picture Association of America registration number in order to register a name.
A cybersquatted domain in a new gTLD was deployed to perpetrate a hoax about the death Macaulay Culkin at the weekend, but reports insisted on adding a “.com” to the name.
A prankster set up a fake news report at msnbc.website, which was registered via Domains By Proxy on November 5, reporting the former child actor had been found dead at 34 in his apartment.
MSNBC is of course an American TV news network which usually operates at msnbc.com.
While unconvincing, the hoax nevertheless reportedly managed to string along a fair few Twitter users before the news media got around to debunking it. Culkin is, at time of publication, alive.
What’s interesting, and no doubt frustrating if you’re in the new gTLD industry, is the number of media outlets — both mainstream and tech-oriented — that got the domain name wrong.
According to Google News, at least 10 publications, including the International Business Times and The Inquisitr, have reported the domain in question was “msnbc.website.com”.
Even publications that correctly linked to msnbc.website still reported the incorrect .com domain in the anchor text, perhaps displaying the level of ignorance about new gTLDs out there today.