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Radix targets 25,000 names for .online’s first day

Kevin Murphy, August 18, 2015, Domain Registries

Radix Registry reckons .online will move at least 15,000 domains in its first day of general availability, but it’s aiming higher.

“We are confident .online will be amongst the biggest new gTLDs that have launched,” Radix business head Sandeep Ramchandani said in a press release today.

“The same sentiment across several Registrar Partners has reinforced our beliefs. We expect to start off with at least 15,000 registrations at launch and would love to break .club’s launch record,” he said.

When .CLUB Domains launched .club in 2014, its zone file showed over 25,000 domains after the first 10 hours.

Radix is basing its projections not only on its registrar conversations, but also on .online’s sunrise period, which ended yesterday with 775 sales.

That number is of course low by pre-2012 standards, but it’s in the top tier of sunrise periods for non-controversial new gTLDs.

The only strings to top 1,000 names to date have been ICM Registry’s .porn and .adult and Vox Populi’s .sucks.

.CLUB’s sunrise weighed in at 454 domains.

Radix had better hope .online is successful — the gTLD sold for seven or eight figures at private auction.

The gTLD will go to its Early Access Period tomorrow before settling down to regular pricing August 26.

No, CentralNic isn’t the biggest new gTLD back-end

Kevin Murphy, August 17, 2015, Domain Registries

CentralNic’s registry back-end business may have got a big boost by last week’s news that Google has adopted a .xyz domain for its new parent, but it is not yet the biggest back-end provider.

That honor still belongs to Rightside, which currently leads CentralNic by a few hundred thousand names, according to zone files.

When Google started using as the primary domain for its new company last Monday, it caused a sharp spike in .xyz’s daily zone file growth.

The volume-leading new gTLD’s zone had been netting about 3,000 domains per day over the previous week, but that number has risen to almost 8,000 on average since the Google announcement.

While undoubtedly good news for and CentralNic, the growth has not been enough to propel CentralNic into the top-spot just yet.

CentralNic said in a press release today that it currently has 1,444,210 domains, making it the “number one registry backend”.

But according to DI’s numbers, Rightside has at least 1,701,316 domains in new gTLDs running on its back-end.

The CentralNic press release, as well as an earlier piece on The Domains, both cite as their source.

That site had been listing Donuts as the top new gTLD back-end provider for over a year, with CentralNic in second place.

The problem is that Donuts is not a back-end provider. Never has been.

The portfolio registry disclosed right from the start that it was using Rightside (then Demand Media).

A Donuts spokesperson confirmed to DI today that it still uses Rightside.

The company runs its 190 delegated new gTLDs on Rightside’s back-end. Rightside manages another 39 of its own on the same infrastructure.

Combined, these gTLDs make up 1,701,316 second-level domains, making it the largest back-end registry provider.

After, will Google now switch to .google?

Kevin Murphy, August 12, 2015, Domain Registries

Google provided the new gTLD industry with one of its most prominent endorsements to date when it revealed this week that its new parent company, Alphabet, will use a .xyz domain name.

But it could just be the first move away from traditional TLDs such as .com — its new gTLD .google entered its “general availability” phase today.

Alphabet will be the holding company for Google the search engine provider, as well as many other subsidiaries focused on non-core areas of its business, and will replace Google as the publicly traded entity.

The new company will use as its primary domain. CEO Daniel Negari told Wired that the move is “the ultimate validation”, and it’s hard to disagree.

Despite this, almost all the coverage in the tech and mainstream media over the last 24 hours has been about the fact that it does not own

A Google News search for “” today returns over 67,000 results. Refine the search to include “” and you’re left with fewer than 2,700.

This is perhaps to be expected; BMW owns and has told the New York Times it does not intend to sell it. Journalists naturally gravitate towards conflict, or potential conflict.

Some reporters even suggested, with mind-boggling naivety, that Google hadn’t even done the most cursory research into its new brand before embarking on the biggest restructuring in its history as a public company.

But perhaps the reality is a little simpler: owning a .com that exactly matches your brand just isn’t that important any more.

If any company has insight into the truth of that hypothesis, it’s Google.

It should hardly be surprising that Google digs the possibilities offered by new gTLDs — remember, it applied for 101 strings and has 42 of them already delegated.

Its senior engineers have also blogged repeatedly that all gTLDs, including .com, are treated equally by its search algorithms.

Now that it has made the decision to brand its holding company on a new gTLD domain, could we expect it be similarly nonchalant about a switch to .google?

The dot-brand today came out of its pre-launch phase and entered “general availability”, meaning that the gTLD is now free for it to use.

The .google zone file only has a few domains in it at present, so we’re probably not going to see anything deployed there overnight, but I’d be surprised if we have to wait a long time before .google is put to use in one way or another.

The company set up a fleeting April Fool’s Day website at earlier this year.

Google’s application for .google states:

The mission of the proposed gTLD, .google is to make the worldʹs information universally accessible and useful through the streamlined provision of Google services. The purpose of the proposed gTLD is to provide a dedicated Internet space in which Google can continue to innovate on its Internet offerings. The proposed gTLD will augment Googleʹs online presence in other registries, provide Google with greater ability to categorize its present online locations around the world, and in turn, deliver a more recognizable, branded, trusted web space to both the general Internet population and Google employees. It will also generate efficiencies and increase security by reducing Google’s current dependence on third-party infrastructure.

The company has also stated on its Google Registry web site that it intends to use .google, .youtube and .plus “for Google products”.

SEO site toppled as most-popular new gTLD domain

Kevin Murphy, August 10, 2015, Domain Registries

There’s a new domain topping the charts as the most-visited new gTLD site.

A few days ago, replaced in the top spot, the first time the leading position has changed hands since DI PRO first started tracking daily Alexa scores in July 2014. appears to be a Japanese Korean wiki site dedicated to some kind of manga/anime thing. It was registered in April. is a Russian forum devoted to discussions of search engine optimization.

The Japanese Korean site has an Alexa rank of 1,875 today, compared to 1,994 for the SEO site. The highest score we’ve ever recorded for a new gTLD domain was 717.

Interestingly, only two of the site in the top 10 are in English. Two appear to be associated with spam.

The usual caveats about the reliability of Alexa data applies.

.music applicant caught using bogus Wikipedia page

Kevin Murphy, August 10, 2015, Domain Registries

DotMusic Limited, the .music applicant founded by Constantine Roussos, is using a highly suspicious Wikipedia page in its attempt to win the .music contention set.

The applicant and many supporters have been citing the Wikipedia “music community” page in support of DotMusic’s ongoing Community Priority Evaluation, despite the fact that the page draws text, without citation, from DotMusic’s own application.

The Wikipedia page was created October 21, 2014, just two weeks after rival .music applicant Far Further spectacularly failed in its own Community Priority Evaluation bid.

In March this year, DotMusic cited (pdf) a November 26 version of the Wikipedia page in whole in a controversial application change request.

Three of its supporters (Jeunesses Musicales International, International Society of Music Education, and International Federation of Musicians) have cited the Wikipedia article in DotMusic-drafted letters sent to ICANN.

An early version of the sign-and-submit form letter DotMusic is encouraging supporters to send to ICANN included the Wikipedia reference (this one, for example) but it appears to have been removed from form comments sent after the end of July.

Its web site currently says that its definition of “music community” is “confirmed by Wikipedia”.

In fact, the Wikipedia page pulls lots of its language from DotMusic’s 2012 new gTLD application, as represented in the table below.

Music community is defined as a logical alliance of interdependent communities that are related to music,  The Community is a strictly delineated and organized community of individuals, organizations and business, a “logical alliance of communities of a similar nature (“COMMUNITY”)”
The music community shares a cohesive and interconnected structure of artistic expression, with diverse subcultures and socio-economic interactions between music creators, their value chain, distribution channel and fans subscribing to common ideals.  The Community and the .MUSIC string share a core value system of artistic expression with diverse, niche subcultures and socio-economic interactions between music creators, their value chain, distribution channel, and ultimately engaging fans as well as other music constituents subscribing to common ideals.
Under such structured context music consumption becomes possible regardless whether the transaction is commercial and non-commercialUnder such structured context music consumption becomes possible regardless whether the transaction is commercial and non-commercial

The phrase “logical alliance” originates in the ICANN Applicant Guidebook, as part of the CPE rules.

But that still leaves two sentences that appear to have been only lightly edited after being taken wholesale from the DotMusic application.

The Wikipedia page does not refer to domain names or ICANN, nor does it cite DotMusic as a source, despite the fact (per a Google search) that phrases such as “socio-economic interactions between music creators” have only ever appeared in .music’s application.

That’s unusual, because the citations in the article, many of which are to weighty, barely comprehensible scholarly works, give the impression of a well-researched and well-sourced piece.

Only one Wikipedia editor, known by the handle Dr. Blofeld, has contributed anything of substance to the page. Three others have provided cosmetic edits.

While a prolific editor since 2006, the closest he had previously come to writing an article about music were his contributions to a page about a green Versace dress once worn by singer Jennifer Lopez, according to Blofeld’s user page.

He seems to be much more interested in nature, architecture and film (including James Bond films, naturally).

On wonders why he had the sudden urge to scratch-build a 375-word article about the “music community”, having evidently read a dozen academic works on the topic, that fails to cite DotMusic’s application as the source of some of the text.

In summary, the evidence points towards the article being created solely for the purpose of assisting DotMusic towards a CPE victory that would save it the seven-figure sum .music is likely to fetch if it goes to auction.

There are eight applicants for .music in total.