Unstoppable reveals gTLD bid doomed to fail

It’s finally happened. Somebody has announced an application for a new gTLD that will almost certainly fall foul of ICANN’s rules and be rejected.

The would-be applicant is Farmsent, a United Arab Emirates startup that is building a blockchain-based marketplace for farmers and buyers of farm produce, and its domains partner is Unstoppable Domains.

Unstoppable said last week that the two companies are launching .farms domains on Unstoppable’s alternative naming system, and that an ICANN application for a proper gTLD is in the works.

The company said it “will be collaborating with Farmsent to plan and strategize for the next ICANN gTLD application, further solidifying .farms in the wider domain ecosystem”.

The problem is that .farms will likely be banned under the rules set out in ICANN’s Applicant Guidebook for the next round, unless the current draft recommendations are completely rewritten or rejected.

ICANN is to be told to reject applications for the plural and singular variants of existing gTLDs in the next round, and .farms is of course the plural of .farm, which is one of the few hundred names in Identity Digital’s stable.

The draft recommendations would merely require for ICANN to be informed that an applied-for string is a single or plural variant of an existing gTLD in the same language and check in a dictionary to confirm that is indeed the case.

In the case of .farm and .farms, I doubt the dictionary verification would realistically even be needed — though I’d bet checking that box would be at least one billable hour for somebody — as it’s a pretty clear-cut case of a bannable clash.

The ICANN staff/community working group drafting the recommendations has spent a huge amount of time arguing about the language of the plurals rule. It’s a surprisingly tricky problem, especially when ICANN is terrified of being seen as a content regulator.

AI and games among July’s interesting dot-brand domains

A domain hosting a fun little video game for Lidl staff was the highlight dot-brand domain registration in July.

There were 210 registrations in dot-brands in July 2024, spread across 34 individual TLDs. As usual, the largest registrant was German financial services firm Deutsche Vermögensberatung, which gives .dvag domains to its agents, with 90 new regs.

Just like in the non-brand space, not all dot-brand regs immediately resolve publicly. Some never will. Others, technical indicators show, are only designed for private corporate purposes.

These are the new domains that caught my eye in July.

levelup.lidl (also level-up.lidl) — These domains leads to a surprisingly polished, cutesy-cutesy browser game where the player, presumably a new hire at the German supermarket giant, controls a cartoon potato (?) character as they wander around a 3D landscape interacting with other characters to learn about Lidl’s corporate values. Okay, I admit I only gave it five minutes, but it surely beats a PowerPoint.

gemini.google — Gemini is Google’s AI chatbot. The brand has been around since last December, but it took until July for the matching .google domain to be registered. It currently resolves to gemini.google.com, the official Gemini site. Google also registered another of its brands, fitbit.google, in the month, but it does not currently publicly resolve.

sustainability.bostik (and 27 others) — Adhesives maker Bostik registered 28 .bostik domains in July, all related to product categories (paper.bostik, tape.bostik), customer verticals (transportation.bostik, construction.bostik) or corporate purposes (history.bostik, careers.bostik). The company only has 36 active .bostik domains, registering none for over a year, so the new regs suggest a possible rethink of the dot-brand, even though the domains don’t yet publicly resolve.

escapegames.bnpparibas — Why would BNP Paribas, a large French bank, be interested in “escape games”? Is it planning on locking people in its massive safes? The domain doesn’t currently resolve, so I couldn’t tell you.

sellersinyourcommunity.amazon (and variants) — Amazon also registered the likes of sellersofthecommunity.amazon and sellersinthecommunity.amazon, but the registration of siyc.amazon suggests “Sellers In Your Community” is to be the correct brand for whatever localized e-commerce initiative the online retailer has in mind.

It’s official, .internal is blocked forever

ICANN has formally confirmed that the gTLD .internal will never be delegated.

Its board of directors resolved earlier this week that it “reserves .INTERNAL from delegation in the DNS root zone permanently to provide for its use in private-use applications.”

It went on to recommend “that efforts be undertaken to raise awareness of its reservation for this purpose through the organization’s technical outreach.”

The idea is to give organizations a gTLD that they can use behind their firewalls that they can be sure will never become a public-DNS gTLD in future, which would carry the risk of name collisions and data leakage.

The string “internal” was picked in January over .private and put out for public comment to murmurs of approval.

The move means nobody will be able to apply for .internal in future new gTLD application rounds.

Amazon to launch two new gTLDs this month

Amazon Registry is to finally launch two of the gTLDs it has been sitting on for the best part of a decade.

The company expects to take .deal and .now to sunrise later this month, with general availability following in September.

According to information provided by ICANN, sunrise for both runs for a month from August 22, followed immediately by a week-long Early Access Period and general availability at standard pricing September 30.

Both extensions have been in the root since 2016, parts of Amazon’s portfolio of 54 mostly unused gTLDs.

They’re the first English-language strings the company has launched since .bot, which came out with a controlled release in 2018 before loosening its restrictions last year. It has about 14,000 domains.

Similar TLDs to .deal and .now are already available from other registries, which may give clues to their potential.

The plural .deals is part of Identity Digital’s massive portfolio, selling at a $25 wholesale price, but it currently has fewer than 10,000 registrations, having peaked at 11,388 in May 2022.

.now might be the more attractive of the two. The disputed ccTLD for Niue, .nu, means “now” in Swedish and has about 220,000 domains under management.

Private auctions to be banned in next new gTLD round

ICANN plans to ban private auctions in the next new gTLD application round, chair Tripti Sinha has told governments.

The board of directors plans to accept the Governmental Advisory Committee’s recent advice to “prohibit the use of private auctions in resolving contention sets in the next round of New gTLDs”, Sinha told her GAC counterpart in a letter published this week.

This is a significant departure from the 2012 round, where many contention sets were resolved privately, with tens of millions of dollars changing hands. Simply applying for a gTLD, in order to lose an auction rather than actually running a registry, will quite possibly no longer be a business model.

What replaces private auctions is yet to be determined. ICANN plans to publish a paper and hold two community webinars in August to discuss alternatives, and reach a decision at its meeting in early September.

Sinha warned that if it cannot reach a conclusion by the September meeting, it might delay the publication of the Applicant Guidebook and thus the opening of the next application window.

It’s quite an aggressive deadline, given the complexity of the problem. ICANN is essentially trying to figure out a way to prevent unscrupulous actors from attempting to game the system for financial gain.

Ideas such as allowing good-faith joint ventures to be formed between competing applicants have been floated in recent months, but have faced scrutiny as they might permit side-deals to be inked that have the same effect as private auctions.

What seems certain is that “last resort” auctions — where ICANN gets all the money for its already $200 million war chest — will still be an option in the next round, which is current penciled in for the first half of 2026.

ICANN’s board plans to pass resolutions on the matter next Monday, so we should have a little more clarity by the start of August at the latest.

ICANN to earmark $10 million for new gTLD subsidies

ICANN is planning to give $5 million of its auctions war-chest to new gTLD applicants from less well-off nations and wants community feedback on the idea.

The Org is sitting on over $200 million raised by auctioning gTLDs from the 2012 application round, and thinks some of it could be well-spent on subsidizing applicants in the next round.

It wants to create a $10 million fund for the Applicant Support Program, half of which will come from the auction proceeds and half of which will be covered by the existing program budget.

ICANN says this will be enough to provide “meaningful support for up to 45 new gTLD applicants”.

The auction funds have previously been used to replenish ICANN’s reserve and to launch the new Grant Program, which is making $10 million available with year to worthy, on-topic projects.

Clearly, at that rate, the Grant Program may well never exhaust the auction fund, given the likelihood of future auctions and investment gains over the next couple of decades.

The Applicant Support Program will be open to non-profit or small business applicants in most of the world’s territories, as I previously blogged. In the 2012 round, three applicants applied but only one received the discount.

The request to divert some of the cash into the ASP is not subject to a regular public comment process. Rather, ICANN’s community groups have been asked to send their thoughts to the board directly before August 12.

Eight interesting recent dot-brand registrations

If somebody told me that this blog spends altogether too much time shitting on dot-brand gTLDs, I probably wouldn’t argue with them very long or hard before conceding they probably have a point.

So I thought it might be useful, in the interests of balance, to occasionally (perhaps monthly) highlight some of the more interesting dot-brand registrations I’ve spotted recently.

There’s usually plenty to choose from — 34 dot-brand registries registered a total of 135 domains in June, many of which already resolve to live web sites, and there have been over 25,000 registrations to date — so these picks are purely subjective.

lra.amazon

LRA could stand for a great many things, but one of those things is Labour Relations Agency, which raises an eyebrow given that Amazon is currently fighting its warehouse workers’ attempts to unionize in the UK. Right now, it doesn’t resolve for me.

showthemyourpride.itv

I’ve seen this one promoted on the actual television here in the UK! It’s a campaign by broadcaster ITV, fronted by comedian Alan Carr, to get people to make gay people’s lives a little easier by calling out homophobia and such. It was registered June 27, when Pride Month was pretty much over.

go.volvo

The domain only leads to a 404 right now, but it’s notable because it’s Volvo’s first registered .volvo domain and the name is suggestive of some kind of planned portal site or redirect function. Fifty other dot-brands already have go.brand domains registered. Car brands have had a mixed history in the dot-brand space — some have enthusiastically embraced the concept, others have cancelled their registry contracts. In the first category, both .bmw and .mini also received “go.” registrations in June.

listen.afl

.afl is for the Australian Football League, and this domain redirects to a directory of its podcasts on its main .com.au web site.

ca.pioneer

Providing national portals using two-letter country codes at the second level is a fairly popular dot-brand use case, with Germany’s .de the most popular if you exclude strings that are also English words (my, id, it, etc). You might expect ca.pioneer to lead you to a Canadian portal, but it actually takes you to… ahem… usa.pioneer.

admaker.jio

Indian telco JIO is using this domain for a service that makes advertisements, believe it or not. It has about 20 other .jio domains, like stream.jio and translate.jio, that lead, without redirects, to similar hosted apps.

gpt.lundbeck

Registered by the pharma giant back in May, this is the second registered “gpt” in a dot-brand after gpt.fox. Presumably standing for AI buzz-phrase Generative Pre-trained Transformer, I can’t tell you what either site does because they’re password protected. Lundbeck has over 270 .lundbeck domains, most of which resolve.

beam.google

Could this be the eventual brand for Google’s Project Starline videoconferencing technology, which was first announced back in 2021? It certainly seems possible, given that this April-registered domain leads, without a domain redirect, to the Starline web site.

Unstoppable announces another new gTLD bid

In the run-up to the 2012 new gTLD application round, we were hard-pressed to find a company willing to announce an application. This time around, announcements are coming out of the blockchain world at the rate of about one a week.

Unstoppable Domains has announced that it’s working with Raiinmaker Network to operate .raiin, first as a blockchain-only namespace and later as a new gTLD hopeful.

Raiinmaker says it developers a blockchain protocol that “utilizes decentralized AI and scalable Web3 powered infrastructure to transform the distribution of value tied to authentic identity, data and behavior.”

No, me neither.

Unstoppable said it “will be planning and strategizing with Raiinmaker Network for the next ICANN gTLD application to further solidify its place in the digital landscape.”

It’s the tenth potential application the company has publicly revealed.

Governments call for new gTLD auctions ban

Governments have upped the stakes in their opposition to new gTLDs being auctioned off privately, now calling for an outright prohibition on the practice.

ICANN’s Governmental Advisory Committee today published its formal advice coming out of last week’s public meeting in Kigali, calling for ICANN to “prohibit the use of private auctions in resolving contention sets in the next round of New gTLDs”.

It’s a strengthening of previous language from last year’s Washington DC meeting which called for ICANN to “ban or strongly disincentivize private monetary means of resolution of contention sets, including private auctions”.

Private auctions were the most-common way that contests between new gTLD applicants with matching strings were resolved in the 2012 application round. Many tens of millions of dollars changed hands, with the losing bidders pocketing the winning bids.

But the practice came in for criticism from groups such as the GAC and the At-Large Advisory Committee, partly because it made it harder for non-commercial or less well-financed developing-world applicants to get a foothold in the gTLD space.

“The 2012 round was basically a game for millionaires,” ALAC chair Johnathon Zuck told the GAC at a meeting between the two groups last week. “There were many things that made the last round kind of a joke… but this was the very big thing that made the community look bad.”

Discussions with the ALAC, which wanted to issue joint advice with the GAC, seems to be at least partly responsible for the GAC aligning around advising a full-on ban on private auctions.

ICANN’s board of directors is broadly in favor of “discincentivizing” private auctions, but has stopped short of advocating for a full prohibition, according to directors’ public statements and board resolutions.

The Org commissioned a study from a New York company called NERA Economic Consulting, published shortly before the Kigali meeting, to look into ways to dissuade applicants from private auctions and encourage them towards ICANN’s “last resort” auctions — where ICANN gets all the money — or into joint ventures.

While it did not come up with any recommendations as such, the study did lay out some possible mechanisms — such as forcing applicants into last-resort auctions, or making them pay an extra fee if they want to resolve their contention sets privately.

Separately, ICANN has told the GAC it intends to reject another piece of its advice related to contention sets. The GAC had told ICANN last year:

To take steps to avoid the use of auctions of last resort in contentions between commercial and non-commercial applications; alternative means for the resolution of such contention sets, such as drawing lots, may be explored

But ICANN reckons a lottery might be illegal under California law. That’s pretty much what it said before it came up with “Digital Archery” during the last application round, and it turned out to not be completely correct.

It also disagrees with the GAC that non-commercial applicants in contention sets should be treated preferentially, with the board wary about having to pick winners and losers in the next round.

The board has therefore triggered the part of its bylaws that require it to hold formal negotiations with the GAC to see if they can come to a compromise before the advice is rejected.

ICANN: We will NOT police content

ICANN seems to have killed off the idea of content-restricting Registry Voluntary Commitments being included in registry contracts, judging by a conversation today between its board of directors and Governmental Advisory Committee.

Speaking moments ago at a session at ICANN 80 in Rwanda, director Becky Burr said the board took legal advice and decided that the Org’s bylaws do not allow it to enforce contractual commitments that involve content regulation.

“The board was looking at the legal issues there to determine whether under our bylaws we were permitted to accept and enforce Registry Voluntary Commitments related to the restriction of content… on Saturday at our board meeting the board has resolved that we can’t,” Burr said.

“We will not accept into the contracts the new registry commitments that involve the restriction of content,” she said.

The RVC-like Public Interest Commitments found in 2012-round gTLDs are grandfathered in the current bylaws and will not be affected by the RVCs decision, she said.

Registries will be free to make RVC-like commitments outside of their ICANN contracts, but ICANN will not enforce them, she said. She also said the board has ruled out hiring a third party enforcer, citing US case law and the First Amendment to the US constitution.

Burr said that if an Independent Review Process panel struck down a single RVC it would risk invalidating all of the RVCs in all registry contracts.

The board’s resolution will be published later this week, but its legal advice will remain confidential, she said.

The decision is a win for registries and registrars, which earlier this year responded to an ICANN consultation by saying it should not permit RVCs that regulate content. The Non-Commercial Stakeholders Group had even raised the possibility of legal action if ICANN went ahead with RVCs.

The opposing view was put forth by the Business Constituency, the Intellectual Property Constituency, and the At-Large Advisory Committee, all of which are now presumably feeling bummed out by the board’s latest decision.