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.xxx sales spike 1,000% during discount

Kevin Murphy, September 5, 2013, 10:24:16 (UTC), Domain Registries

ICM Registry saw an over 1,000% spike in .xxx domain name registrations in May, during which it offered new registrations at a steep discount over its regular price.

The numbers were still relatively small. The registry saw 13,136 adds during the period, compared to 1,131 in April and 1,836 in May 2012, according to ICANN reports published today.

Average add-years rose sequentially from 1.34 to 1.88 (compared to a gTLD industry average of 1.23), according to TLD Health Check, with total add-years up over 1,500% to 24,663.

TLD Health Check

For the whole of May, ICM offered .xxx domains — which usually carry a registry fee of $62 — for the same price as .com domains. The promotion applied to any length of registration, from one to 10 years.

There were 747 10-year registrations in May. A small number, but exactly 100 more than ICM saw during its first month of general availability in December 2011. There were similar numbers of three and five-year sales, and over 1,100 two-year registrations.

The company ended the month with 120,409 domains under management.

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