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Donuts founder replaces Pitts as MMX’s premium guru

Kevin Murphy, March 5, 2019, 13:32:39 (UTC), Domain Registries

MMX has hired one of Donuts’ recently departed co-founders to market its premium domain name inventory, the company said today.

Dan Schindler, formerly Donuts’ executive VP, has been hired as a “special advisor”, tasked with “monetizing” premiums in the US and Europe.

He appears to be functionally replacing Victor Pitts, who was hired as director of premium sales two years ago. Pitts appears to have left the company in January.

MMX, which counts .vip, .law and .luxe among its stable of 32 gTLDs, expects to report premium sales for 2018 of around $2.3 million.

The company has also hired domain consultant Christa Taylor, founder and CEO of dottba, as its new chief marketing officer, a newly created position.

News of the appointments was released as MMX published another preliminary trading update ahead of its final 2018 financial results next month.

Here are some more nuggets from the announcement:

  • Total domain registrations so far in 2019 up 38% to 1.84 million compared to a year ago.
  • Billings up 129% year-on-year due to contributions from ICM Registry and a 40% increase in sales of .vip and .luxe domains in China.
  • ICM’s porn-themed domains are renewing at 91%.
  • Integration of .luxe into two more blockchain platforms — NameCoin and XAYA — is underway.

MMX expects to announce its full-year results April 3.

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Comments (3)

  1. Howard Neu says:

    When is MMX going to start promoting .MIAMI? Is it going to go the way of .BOSTON – down the drain?

  2. Tripeee says:

    Guess the founders of Donuts did not end up with the mountains of cash everyone thought , if two of them have both taken on new roles right after the sale

    Must have been a few cram down rounds of financing

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