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Pricing competition begins in .xxx

Kevin Murphy, May 13, 2011, 12:38:19 (UTC), Domain Registrars

DomainMonster plans to charge between $75 and $300 for .xxx domain names, a fair bit cheaper than the only other registrar to so far disclose its prices.

A single .xxx domain will cost $99.99, dropping to $89.99 and $74.99 if the customer has more than 10 or more than 25 items in their cart when they check out, according to CEO Matt Mansell.

DomainMonster’s pricing scheme offers discounts on all products – including non-domain services – when more than 10 are purchased at the same time, and this will also apply to .xxx.

For trademark holders wanting to register or block their names during the sunrise period, the company will charge $299.99, $289.99 and $249.99, all but $50 of which is non-refundable.

Grandfathering prices for existing porn sites without trademarks will cost $199.99, $179.99 and $149.99, with the same non-refundable component. Landrush fees will be the same.

The only other registrar I’m aware of to announce prices so far is Key-Systems. Regular .xxx names will cost $133 there, with landrush names checking in at about $250.

ICM Registry, the .xxx manager, will charge $60 for domains during general availability. I hear through the grapevine that its fee to “block” a trademark for 10 years is $162.

According to ICM, the ratio of pre-registered domain names to registrants works out to between 20 and 30 names per person, so it’s seems possible DomainMonster’s volume pricing has a market.

About 60 registrars have been approved to sell .xxx domain names so far.

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Comments (9)

  1. Alan says:

    $299.99 for trademark holders to protect their
    brand…………what a scheme!

  2. glaxxon says:

    The pricing just proves what the tld was launched for. It would be nice if the adult industry refused to adopt to xxx and boycotted it totally. That will teach ICANN some lesson…

  3. Michele says:

    The “trademark block” isn’t time limited. It applies for as long as ICM have the registry contract

  4. […] van tien stuks daalt de prijs naar 90 dollar en bij 25 of meer kost .xxx 75 dollar, dat meldt DomainIncite.com op basis van informatie van Matt Mansel, directeur van het moederbedrijf van DomainMonster. […]

  5. Lucas says:

    I have added updated information on dot XXX topic in ISSCIO, including some details on prices and Sunrise stages:
    http://isscio.com/TopicDetail?topic_url=dn:.xxx

  6. Tom G says:

    ’20 – 30 domain names per person’
    Looks like there is some speculation happening in .xxx.
    Maybe more investment activity going to happen in New gTLDs than being talked about.

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