Russia may have witnessed a domain name boom this year with the launch of .РФ last November, but other internationalized domain names are proving far from popular.
Jordan’s الاردن. country-code top-level domain has taken only about 150 registrations since its launch last October, according to a report in the Jordan Times.
The poor showing has been attributed to both a lack of awareness and a lack of demand. The article quotes Mahmoud Al Kurdi, sales and marketing manager at regional presence provider Virtuport:
If a person does not even know how to type the address of a certain website in English letters, he or she can type in Arabic letters on Google and search for the website. I see no point in typing address in Arabic letters. It is not convenient.
The sentiments are echoed in the article by other local experts, while the registry, the National Information Technology Centre, said it is planning a marketing campaign to drum up interest.
There could be other reasons for slack adoption – Jordan’s IDNs costs $140 for the first two years and $35 per year thereafter. There are also strict rules governing who can register.
Russia is of course substantially larger than Jordan – which has a population smaller than that of London – with ten times as many internet users as Jordan has citizens.