Nike is a dirty word at ICANN.
At least, that’s my conclusion after listening to ICANN’s latest Start podcast on the new gTLDs program, which bleeps out the names of brands given as examples.
During a discussion between communications staffers Scott Pinzon and Michele Jourdan about the possibility of .brand top-level domains, Jourdan remarks:
If you’re looking for [BLEEP!] shoes and you go to shoes.[BLEEP!] you can be pretty sure that those are going to be actual [BLEEP!]-branded shoes.
Later, Pinzon poses a hypothetical:
I have an idea on how I think I can make a lot of money. I’m going to apply for the TLD dot-[BLEEP!] and then just hold out until a certain firm bought it from me. What are my chances?
It just sounds filthy (at least it does with my mind filling in the blanks).
Since I assume Pinzon and Jourdan would not have used words they intended to subsequently censor, I’m thinking an excessively paranoid legal department is probably to blame here.
You can download the 20-minute podcast, which is aimed at new gTLD newbies, here.