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ICANN to host first-ever high-stakes dot-brand auction

Kevin Murphy, May 7, 2019, Domain Sales

Two companies that own trademark rights to the same brand are to fight it out at an ICANN auction for the first time.

Germany-based Merck Group will fight it out for .merck with American rival Merck & Co at an auction scheduled to take place July 17.

Because it’s an ICANN “last-resort” auction, the value of the winning bid will be disclosed and all the money will flow to ICANN.

It will be the first ICANN gTLD auction for three years, when a Verisign proxy agreed to pay $135 million for .web.

The two Mercks could still avoid the ICANN auction by resolving their contention set privately.

The German Merck is a chemicals company founded in 1668 (not a typo) and the US Merck was founded as its subsidiary in the late 19th century.

That division was seized by the US government during World War I and subsequently became independent.

The German company uses merckgroup.com as its primary domain today. The US firm, which with 2018 revenue of over $42 billion is by far the larger company, uses merck.com.

Both companies applied for .merck as “community” applicants and went through the Community Priority Evaluation process.

Neither company scored enough points to avoid an auction, but the German company had the edge in terms of points scored.

Both applications then found themselves frozen while ICANN reviewed whether its CPE process was fair. That’s the same process that tied up the likes of .gay and .music for so many years.

While the July auction will be the first all-brand ICANN auction, at least one trademark owner has had to go to auction before.

Vistaprint, which owns a trademark on the term “webs” was forced to participate in the .web auction after a String Confusion Objection loss, but due to the technicalities of the process only had to pay $1 for .webs.

New domain price guessing game warns against “asshole domain squatters”

Kevin Murphy, January 23, 2019, Domain Sales

You’re a domain expert, right? Think you could accurately guess which of two randomly selected names is on sale for the larger amount of money on the secondary market?

A simple new game, which appears to have been published in the last week or so, will now allow you test your l33t domain evaluation skillz.

Guessing Game

Click the name you think is the more expensive. The game will reveal both prices and keep track of your score.

You can apparently carry on guessing as long as you want. I went 20 rounds and scored an unimpressive 10 points. I’m not sure whether I should draw any conclusions from this 50:50 hit rate.

It appears that author Martin O’Leary sourced his pricing data from the landing pages of the domains themselves. If you dig around in the code you’ll find a JSON data set with just over 100,000 names and prices.

It doesn’t sound like he’s a domainer, either. A constant footer on the app reads: “please don’t buy any of these domains, they’re all terrible and you’d be supporting asshole domain squatters”.

UPDATE: The original version of this story incorrectly stated that these names had sold for the prices listed.

Three-letter .net leads as NamesCon charity auction raises €4,150 for Kenyan school

Kevin Murphy, June 8, 2018, Domain Sales

A domain auction at NamesCon Europe raised €4,150 for charity today.

A total of 22 domains were sold, each of which had been donated by a conference attendee.

The top sale was bbe.net, which went for €650, followed by xvs.net, which fetched €500.

The three-letter jjh.org went for €150, which some said was a bargain.

Also selling were smartphone.global and caring.global for €450 and €400 respectively.

The auction was organized by Shaun Wilkinson, COO of domain broker Nidoma, who wants to raise a total of €6,500 during NamesCon for the Hope Children’s Centre, which is trying to finish building a secondary school in Kenya.

Anyone wishing to help the charity reach its target can donate online here.

CentralNic spends $3.3 million on .com portfolios

Kevin Murphy, January 9, 2018, Domain Sales

CentralNic has splashed out £2.5 million ($3.3 million) to bolster its portfolio of domain names for the secondary market.

The company said in a brief statement today that it acquired an unspecified number of domains across “a number of portfolios”. The sellers were not disclosed.

The names were all in .com.

CEO Ben Crawford said the names were acquired “at an attractive discount to current market rates”.

The deals mean London-listed CentralNic might be able to continue to prop up its recurring revenue (registry/registrar) numbers through the sale of premium names, something it still needs to do if it wants to show investors a pleasing growth curve.

That’s assuming it can sell the names at a profit, of course.

Some call this the premium domain “hamster wheel”.

Kickstarter launches Patreon rival on .RIP domain hack

Kevin Murphy, November 15, 2017, Domain Sales

They’re deadly serious.

Crowdfunding service Kickstarter has relaunched its Drip subscriptions service on a .rip domain.

It’s a domain hack using a single-character domain: d.rip.

It’s actually a case of a migration away from a .com domain, which is not something you see every day from a major online brand.

Drip was acquired by Kickstarter from record company Ghostly International in 2012 and has had a relatively low-key presence at drip.kickstarter.com.

Rather than enabling creators to fund a project entirely in advance, with an “all-or-nothing” approach, it allows them to collect subscription fees from fans.

It’s aimed at musicians, podcasters, comedians, YouTubers and the like — people who need a way to support their work now that advertisers are increasingly wary of edgy online content.

The .rip gTLD was originally a Rightside domain. It’s now in the Donuts stable.

It was intended to stand for Rest In Peace, giving registrants a memorable name with which to memorialize the dead.

In reality, with under 3,000 names in its zone, it’s used for a wide variety of other purposes too. Some sites use it to represent “rip” as a verb, others use it to evoke a sense of horror.

As a single-character registry premium name, d.rip would not have been cheap. However, it would have been certainly a lot cheaper than Drip.com, which is in use by an email marketing company.