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Live gTLD .reise sold at auction

Kevin Murphy, March 3, 2015, Domain Sales

The first auction of a live new gTLD resulted in a sale, I can reveal.

Dotreise’s .reise, which is German for “.travel”, changed hands in an auction managed by Applicant Auction last Friday.

Unfortunately, I haven’t been able to identify the winning bidder or the winning bid, but the winner’s identity will inevitably be revealed sooner or later.

Applicant Auction had said there was to be a $400,000 starting bid on the gTLD.

.reise has been general availability since August but has only about 1,300 names in its zone file. It retails for up to $180 a year.

If the TLD’s new owner is not Donuts, the company will find itself competing with Donuts’ much cheaper and more popular .reisen.

Tucows and Namecheap exit $14m .online deal

Tucows and Namecheap have both pulled out of their joint venture with Radix to run the .online registry.

Tucows revealed the move, which will see Radix run .online solo, in a press release yesterday.

Both Tucows and Namecheap are registrars, whereas Radix is pretty much focused on being a registry nowadays.

While financial terms have not been disclosed, Tucows CEO Elliot Noss had previously said that each of the three companies had funded the new venture to the tune of $4 million to $5 million.

I estimate that this puts the total investment in the deal — which includes the price of winning .online at auction — at $13 million to $14 million.

Noss has also hinted that the gTLD sold for much more than the $6.8 million paid for .tech.

.online has not yet been delegated.

Google buys .app for over $25 million

Kevin Murphy, February 26, 2015, Domain Registries

The fiercely competed new gTLD .app has sold to Google for a record-breaking $25 million.

The company’s Charleston Road Registry subsidiary beat out 12 other applicants for the string, including Donuts, Amazon, Famous Four Media, Radix and Afilias.

The auction lasted two days and fetched a winning bid of $25,001,000, more than any other new gTLD to date.

The previous high is believed to be .blog, which I estimate sold for less than $20 million.

Because it was an ICANN-run “last resort” auction, all of the money goes into ICANN’s special auction proceeds fund, which previously stood at just shy of $35 million.

Previous ICANN auctions have fetched prices between $600,000 and $6,760,000.

Google originally proposed .app as a closed registry in which only Google and its partners could register names.

However, after the Governmental Advisory Committee pressured ICANN to disallow “closed generics”, Google changed its application to enable anyone to register.

.reise to start at $400k in no-reserve auction

Kevin Murphy, February 11, 2015, Domain Registries

Applicant Auction has revealed the starting price of the first live new gTLD to be auctioned off.

Dotreise’s .reise will have a minimum starting bid of $400,000 when it hits the block on February 27, the company revealed.

There will be no reserve.

It seems quite possible that the registry is barely covering its costs, assuming the TLD sells. The application fee was $185,000, and no doubt the company has racked up many more expenses over the last three or four years.

The TLD, which is German for “.travel” has been in general availability since August but has fewer than 1,300 registrations, selling at up to $180 a year.

It competes with Donuts’ $25-a-year .reisen, which pretty much means the same thing.

Schilling laughing as Uniregistry beats Google to .lol

Kevin Murphy, January 6, 2015, Domain Registries

Uniregistry’s portfolio of quirky new gTLDs grew today. The company seems to have beaten Google to .lol in a private deal.

The two companies were the only ones to apply for .lol, and Google’s application was formally withdrawn today.

As usual for private contention set settlements, the winning price has not been disclosed.

Uniregistry has 18 delegated gTLDs in its stable, with five more currently uncontested applications (.lol makes six) waiting in the wings.

I like .lol as a gTLD. It’s a punchy, short, meaningful string that certainly belongs to the right of the dot.

I can see it being deployed in the near term by the incessant sewer of BuzzFeed clones that are increasingly stinking up social media, which could give increased visibility and helpful viral marketing.

Longer term, there may be a worry if in future the kidz stop using “lol” and start viewing it as something their parents say, but we’re probably a ways from that yet.