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Third ICM windfall due as .sex hits sunrise

Kevin Murphy, September 2, 2015, Domain Registries

If we’ve learned one thing about new gTLD sunrise periods, it’s that adult-oriented TLDs sell quite well.

ICM Registry started its third such period yesterday, as .sex went into its “TMCH Sunrise” phase.

Until October 1, any company with a trademark in the Trademark Clearinghouse will be able to buy a matching .sex domain on a first-come, first-served basis.

From October 5 to October 30, anyone with a .xxx domain name or current .xxx “Sunrise B” block will be able to buy the matching .sex during the Domain Matching phase.

Anyone who buys a .xxx before October 1 will be able to participate in this second sunrise.

ICM reported in May that .porn received 3,995 sunrise registrations while .adult sold 3,902 — both via a combination of TMCH Sunrise sales and blocks.

At ICM’s prices, that’s enough to comfortably cover its ICANN application fees.

Every other new gTLD with the exception of .sucks has sold fewer than 1,000 sunrise names.

General availability for .sex starts November 4.

ICM claws back 68 .porn names it accidentally released

ICM Registry has recovered nine .porn and .adult domain names from their registrants after they were accidentally released into the market.

Domains such as ads.porn, hosting.adult and buy.porn were among those snapped up by registrants, despite the fact that they were supposed to be registry-reserved.

ICM CEO Stuart Lawley told DI that a list of 68 .porn/.adult names (34 strings in each of the two gTLDs) have been brought back into the registry’s portfolio.

Only nine had been registered in the less than 24 hours the names were in the available pool, he said.

Lawley said it was his own personal fault for not sending the reserved list to back-end provider Afilias.

The affected registrants have been offered a domain from ICM’s premium list up to the value of $2,500 for each of the names ICM took back, he said.

Only one registrant has so far declined the offer, Lawley said.

Konstantinos Zournas of OnlineDomain, who broke the news about ads.porn yesterday, identifies this former registrant as “James” and reported that he is taking legal advice.

This is not the first time that a registry has accidentally released reserved names into the pool, where they were subsequently snapped up by domainers.

In January, .CLUB Domains accidentally sold credit.club, a name it had planned to keep on its premium reserved list for $200,000, for $10.99.

In that case, .CLUB honored the purchase after the buyer agreed to develop the site, scoring many brownie points in the domain investor community.

Both .CLUB and ICM have terms in their agreements allowing domains accidentally released to be recovered.

In ICM’s case, the names it accidentally released were not premiums, but rather domains that the registry plans to use as part of its own business — not to be sold at any price.

It used buy.xxx as a cornerstone of its .xxx marketing, for example, and it plans to use buy.porn and buy.adult for the exact same purpose.

ICM beats own annual projections with .porn on day one

ICM Registry says it managed to comfortably beat its own expectations for annual sales within the first eight hours of .porn and .adult going into general availability yesterday.

CEO Stuart Lawley said that there were 10,038 .porn domains and 8,277 .adult domains in its registry at the end of yesterday.

The company’s new gTLD applications with ICANN had predicted 10,000 .porn domains and 3,000 .adult domains at the end of the first year of availability, he said.

“We are therefore delighted to have exceeded those numbers on day one of GA,” he said. “We are particularly pleased with the high numbers from .adult.”

The majority of the names were registered either during the sunrise periods (ICM had two per TLD) or the recently ended “domain matching” program, which gave .xxx owners first dibs on matching .porn and .adult names.

A month ago, the company said .porn received 3,995 registrations while .adult had 3,902 at the end of the sunrises.

Earlier this week, after domain matching ended, Lawley said that .porn had almost 7,500 names while .adult had almost 7,000.

ICM will launch .sex in September.

.porn and .adult sunrises net around 8,000 sales

The sunrise periods for .porn and .adult netted just shy of 4,000 domains per TLD, according to ICM Registry.

The company said .porn received 3,995 registrations while .adult trailed slightly with 3,902.

Those numbers are a combination of regular Trademark Clearinghouse sunrise registrations and Sunrise B registrations.

The ICANN-mandated sunrise periods ended April 1 and were followed by unique Sunrise B periods, during which anyone who bought a .xxx block in 2011 could register the matching new gTLD names.

This time, however, Sunrise B domains actually do resolve.

I believe the the Sunrise B phases accounted for something like 1,500 names apiece.

The previous high bar for 2012-round new gTLD sunrises was .london, with just over 800 registrations.

While .porn and .adult may be record breakers for this round, sales were just a twentieth of the levels seen when .xxx launched in 2011 — about 80,000 names were defensively registered back then.

Later this week, ICM will kick off another launch phase — Domain Matching — during which anyone who owned a .xxx domain prior to April 30 can get their matching .porn and .adult names.

General availability is scheduled for June 4.

.porn now the biggest new gTLD sunrise

Kevin Murphy, March 10, 2015, Domain Registries

.porn and .adult have taken the crown of the most-subscribed new gTLD sunrise periods to date.

The two ICM Registry spaces opened up for registrations from users of the Trademark Clearinghouse on March 2.

A little over a week later, the company tells DI that both gTLDs have individually exceeded the previous sunrise record holder.

My understanding is that .london was the new gTLD with the most sunrise registrations, selling just over 800 names to TMCH customers during its combined sunrise/landrush, which ended last July.

ICM revealed in a webinar last week that it expected its new gTLDs to have to biggest sunrise numbers to date.

“Both .porn and .adult will have exceeded that [.london] number comfortably,” ICM president Stuart Lawley confirmed to DI today.

.adult is “almost neck and neck” with .porn, Lawley said.

The numbers are still pretty small compared to ICM’s 2003-round gTLD, .xxx, which had over 80,000 sunrise applications in October 2011.

They’re also pretty small compared to the TMCH’s overall number of registrations, which at the last public disclosure was a little under 35,000.

But ICM has another couple opportunities for trademark owners to defensively register that may work out cheaper.

First, from April 6 to April 30 companies that bought non-resolving “blocked” names in the .xxx Sunrise B will be able to block the same strings in .porn and .adult.

ICM says registrars are offering discounts for five-year blocks.

Then, from May 6 to May 31 the Domain Matching program starts. That’s open to any .xxx registrant, defensive or otherwise, but not to those with .xxx Sunrise B blocks.