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Bling-maker kills off fifth dot-brand gTLD

Kevin Murphy, April 16, 2018, Domain Registries

Richemont, the company behind brands such as Cartier jewelry and Mont Blanc pens, has terminated its fifth dot-brand gTLD.

It filed with ICANN to terminate its registry contract for .iwc earlier this month.

IWC is a Swiss brand of expensive watches, but its dot-brand has never been used to any notable extent.

The company had registered the domain watches.iwc, which it apparently planned to use for URL redirection via Rebrandly.

It’s the third gTLD Richemont has voluntarily terminated, after .montblanc and .chloe last year.

The company also withdrew its unopposed applications for .netaporter and .mrporter back in 2014, before it actually signed contracts with ICANN.

Richemont was one of the more prolific dot-brand applicants, applying for 14 gTLDs in total back in 2012.

It also applied for (defensively?) and won the generic .watches and some translations.

While the .watches gTLD has been live in the DNS for two and a half years, Richemont has not yet set a launch date and has not yet said who will even be eligible to buy domains there.

Richemont kills off two more dot-brands

Luxury goods maker Richemont has decided to ditch two more of its dot-brand gTLDs.

The company has asked ICANN to terminate its registry contracts for .chloe and .montblanc, according to documents published by ICANN late last week.

Chloe is a fashion brand; Mont Blanc sells pens, jewelery and such.

No reason was given for either termination. Registries are allowed to self-terminate their Registry Agreements for any reason, given 180 days notice.

In both cases, ICANN has already agreed not to transfer the gTLD to a new operator. That’s a special privilege dot-brands get in their RAs.

Neither gTLD ever progressed beyond a single nic.brand placeholder page

Four additional Richemont dot-brands — .piaget, .iwc, .cartier, .panerai — have also been live for two years or more but are in identical states of disuse.

Richemont also runs .watches, .手表 and .珠宝 (Chinese for “watches” and “jewelry” respectively) which have been in the DNS for over 18 months but do not yet have any published launch plans.

The company was a somewhat enthusiastic early adopter of the new gTLD concept, providing speakers to industry events well before the application window opened back in 2012.

It applied for 14 strings in total, 10 of which eventually went live. It dumped two of its dot-brands before contract-signing and lost two auctions for generic strings.

Both .chloe and .montblanc are expected to be removed from the DNS in October.

There are now 22 new gTLDs that have voluntarily terminated their RAs.