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Some IDNs fly, while some fail

Kevin Murphy, August 14, 2011, Domain Registries

Russia may have witnessed a domain name boom this year with the launch of .РФ last November, but other internationalized domain names are proving far from popular.
Jordan’s الاردن. country-code top-level domain has taken only about 150 registrations since its launch last October, according to a report in the Jordan Times.
The poor showing has been attributed to both a lack of awareness and a lack of demand. The article quotes Mahmoud Al Kurdi, sales and marketing manager at regional presence provider Virtuport:

If a person does not even know how to type the address of a certain website in English letters, he or she can type in Arabic letters on Google and search for the website. I see no point in typing address in Arabic letters. It is not convenient.

The sentiments are echoed in the article by other local experts, while the registry, the National Information Technology Centre, said it is planning a marketing campaign to drum up interest.
There could be other reasons for slack adoption – Jordan’s IDNs costs $140 for the first two years and $35 per year thereafter. There are also strict rules governing who can register.
Meanwhile in Russia, .РФ had taken 855,751 registrations by June 30, according to the registry’s first-half 2011 report, following its scandal-tinged launch eight months earlier.
Russia is of course substantially larger than Jordan – which has a population smaller than that of London – with ten times as many internet users as Jordan has citizens.

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Hannibal Lecter wants his domain back

Kevin Murphy, August 12, 2011, Domain Policy

The actor Sir Anthony Hopkins, best known for playing serial killer Hannibal Lecter, seems to have filed a UDRP complaint over the domain name siranthonyhopkins.com.
Hopkins, via the trust that controls his name and likeness, won anthonyhopkins.com (currently parked) in a similar case last year.
He was knighted in 1993, and siranthonyhopkins.com was registered in 2003, so it’s not clear why the UDRP complaint took so long to file.
He’s the third celebrity in the last decade to win his “Sir” domain at UDRP, after Sir Paul McCartney and Manchester United coach Sir Alex Ferguson.
The case got me wondering – if you’re a British celebrity and you want to protect your personal brand, when do you start to think about defensively registering your “Sir” or “Dame” domain?
What kind of ego would you need to have to preemptively registered such a domain, before you’ve even received your letter from the Queen?
I wonder if any such registrations exist.
And is there a need for them?
Popular octogenarian TV personality Sir Bruce Forsyth was knighted in June this year, and yet sirbruceforsyth.com has been registered (to somebody else) since 2008.

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Google acquires StreetView.com

Kevin Murphy, August 12, 2011, Domain Sales

Google has got its hands on the domain name StreetView.com, four years after first launching its occasionally controversial street-level maps service.
The domain switched to Google’s contact information and name servers this week, according to Whois records.
It was first acquired quite recently from its original owner, who registered it in 2001, by an outfit called Brand Certified Inc, ostensibly based at a strip mall in Nevada.
A bit of digging shows that Brand Certified appears to be a front, a shell company operated by MarkMonitor for the purpose of quietly obtaining domain names for its clients.
There’s no UDRP record for the name – it would have been a far from straightforward case – so I guess it was acquired either by being purchased or through some other means.
The domain does not currently resolve from where I’m sitting.

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ANA’s response to the Beckstrom letter in full

Kevin Murphy, August 11, 2011, Domain Policy

The Association of National Advertisers has issued statements in response to ICANN president Rod Beckstrom’s admonishment of its attempt to hold up the new top-level domains program.
ANA appeared out of nowhere last week, vaguely threatening to sue ICANN unless it suspended the program, which it believes will cost brand owners billions of dollars.
But yesterday Beckstrom replied, saying the program was developed through a “multi-stakeholder” policy-making process over several years in which ANA had ample opportunity to participate.
He also pointed out that ANA appears to have made faulty assumptions about how the program is supposed to work, particularly with regards “.brand” gTLDs.
This the official response to Beckstrom’s letter from Bob Liodice, ANA’s president and CEO:

We are not surprised by ICANN’s response although disappointed that ICANN chose to defend its process and deny any doubt as to consensus. Rather, ICANN needs to respond to the real concern from the brand owner community.
There is no question that this Program will increase brand owners’ costs by billions of dollars. We should not be debating if 40 or 45 comment periods were held; instead, ICANN should be justifying its economic analysis regarding the Program against the staggering costs to brands.
ANA welcomes further discussions and an opportunity for further economic study to quantify the need for more TLDs and what it will mean for industry and other stakeholders, such as the public interest community who will face the same brand dilution concerns.

ANA general counsel Doug Wood, from the law firm Reed Smith, stated:

Now is not the time for either side to ‘dig in its heels’ much less defend the process, especially in a depressed economy. ANA has raised real concerns regarding economic losses, brand dilution and resultant privacy/cyber-security harms.
In light of our shared goals of a safe and stable global Internet, ICANN should return to the negotiating table and work with all concerned parties, including the ANA and its members, to resolve brand owners’ legitimate concerns in a manner consistent with ICANN’s consensus obligations.

These are of course concerns that have been debated to death for several years in the ICANN community, lately without ANA’s participation.
The organization submitted a couple of comments more than two years ago and then seemed to disappear from the process.
One could argue that’s very odd behavior for an apparently well-funded outfit now loudly claiming that it’s “horrified” by new gTLDs.

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Last chance to win newdomains.org tickets

Kevin Murphy, August 11, 2011, Domain Services

Congratulations to Jim Davies, you’ve just won a free conference pass for newdomains.org worth $1,000 for entering the latest DomainIncite competition.
Random.org’s random number sequence generator selected the winning order of tweets qualifying for the draw, and Twitter handle @PerthPom came top of the list.
That’s a second Australia-based winner, by the looks of things, after Michael’s win on Monday. I hope you guys can both afford the airfare.
Competition Day Three
I have two final tickets to give away.
To reiterate, they’re Full Conference passes for the newdomains.org conference in Munich, Germany, on September 26 and 27. Flights, hotels and Oktoberfest not included. Details here.
If you want a pass, just leave a comment here before 2359 UTC Sunday August 14, saying why you think you should get one. Make something up.
I’ll use Random.org again to pick the two lucky winners and announce the names on Monday.
All winners will be contacted by somebody from the conference organizer, United-Domains, next week.
UPDATE: Proving just how random Random.org is, the winning order it selected was 1, 2, 3, 4, 5. The winners are TAG and Daniel. I’ll be in touch.

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It’s official: South Sudan to get .ss

Kevin Murphy, August 11, 2011, Domain Registrars

The new African nation of South Sudan has officially been given the two-letter country code SS, meaning it is likely just months away from getting the top-level domain .ss.
The SS string appeared on the International Standards Organization’s ISO 3166-1-alpha-2 code list this week, following a request by the government of the country.
The 3166 list is the standard by which ICANN judges a territory’s eligibility to be delegated a country-code top-level domain.
South Sudan does not yet appear on IANA’s list of ccTLDs, but it’s likely to be added soon.
The last three nations to form, following the breakup of the Netherlands Antilles last October, already have ccTLD records in the IANA database, although none have yet been officially delegated to a registry or added to the DNS root system.
The delegation of a new ccTLDs is usually a much more straightforward proposition than the redelegation of an existing ccTLD to a new manager, which can take many years.
South Sudan declared independence July 9 this year and was officially recognized by the United Nations five days later.
It’s one of the world’s poorest and unhealthiest nations: it is estimated that 11% of its children die before their fifth birthday and that 2% of mothers die in childbirth.
Getting a ccTLD is probably quite low on the nation’s list of priorities.
According to reports, the South Sudan government was well aware of the connection “SS” has to the Nazis in Europe when it asked for the string.
It’s pretty tenuous connection, and I doubt anyone reasonable would take offense, but the incoming registry may want to add a few well-chosen strings to its reserved list just in case.

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Beckstrom strikes back at ANA threat

Kevin Murphy, August 10, 2011, Domain Policy

ICANN president Rod Beckstrom has come out swinging against the latest attack on its new top-levels domains program, promising to “vigorously defend” it.
In his response to a harshly critical missive from the Association of National Advertisers, Beckstrom calls ANA’s claims “either incorrect or problematic in several respects”.
I think “firmly worded” would be an appropriate way to characterize his letter (pdf).
In it, he notes that the new gTLD program has been on the cards since 1998, and has been developed over several years using input from the entire ICANN community, including ANA itself.
He further states that some of the complaints outlined by ANA president Bob Liodice show a lack of research.
As I noted in my interview with Liodice yesterday, ANA seems to think cybersquatting at the top-level will be enabled unless companies defensively apply for their “.brand” gTLDs.
Beckstrom said that these statements “demonstrate a lack of understanding of Program details”.

The letter suggests that companies have no choice but to apply for their own gTLDs. Operating a gTLD means assuming a number of significant responsibilities; this is clearly not for everyone. Indeed, it is hoped that those without an interest in making a contribution to expanded choice or innovation in the DNS will not apply. One clear directive of the consensus policy advice on which the program is built is that TLDs should not infringe the existing legal rights of others. The objection process and other safeguards eliminate the need for “defensive” gTLD applications, because where an infringement of legal rights can be established using these processes, an application will not be approved.

The response goes on to outline some of the mandatory second-level trademark protection mechanisms that have been included in the program’s Applicant Guidebook.
ICANN is arguably on shakier ground here – making use of these mechanisms is still going to cost brand owners time and money, which is the basis of ANA’s objections.
The question now is whether Beckstrom’s responses will be enough to get ANA to call off the dogs.
He has offered to talk to ANA to “to discuss how the ANA might participate more actively in the policy development activities and other ICANN processes going forward”.
That’s specifically not an offer to get into negotiations with ANA about the contents of the Guidebook or to delay the launch of the program.
That was never going to happen, particularly not in response to a thirteenth-hour complaint from an organization that hasn’t commented on the program for the last two years.
Liodice said yesterday that unless ICANN agrees to suspend the program, ANA plans to lobby the US Congress, its Department of Commerce, and may sue.
Reaction from the domain name industry to Beckstrom’s letter has so far been predictably positive.

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Snoring interrupts ICANN meeting (MP3)

Kevin Murphy, August 10, 2011, Domain Policy

An ICANN meeting was interrupted yesterday by loud snoring.
I suppose it was only a matter of time.
The incident happened during a teleconference of the Supporting Organization-Advisory Committee New gTLD Applicant Support Working Group chaired by Rafik Dammak and Carlton Samuels.
Dammak is the one who sounds baffled by the sudden interruption, Samuels is the one with the incredible laugh.
Apologies to the participants, but this two-minute MP3 snippet is too gigglesome not to post.

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ANA chief calls for new gTLDs to be suspended

Kevin Murphy, August 9, 2011, Domain Policy

The president of the Association of National Advertisers said the organization may sue ICANN unless it suspends its new top-level domains program.
Speaking to DomainIncite, ANA’s Bob Liodice said that American industry is “horrified” by the program, which he believes will cost his members a “quite humongous sum of money”.
Liodice wrote to ICANN president Rod Beckstrom a week ago, demanding the program be abandoned and dropping major hints that a lawsuit would be the alternative.
ANA’s board of directors, comprised of representatives of 36 of the largest companies in the US, is “unanimous” in its opposition to the program, he told me.
“We’ve had many conversations with our members, brand owners in the US, and nobody supports this to our knowledge,” Liodice said. “If American industry is not supporting the recommendation to do this, then who is? What is the benefit if brands owners are saying they’re horrified?”
ANA’s members simply do not understand why the program has been introduced, Liodice indicated.
“What’s the problem, what is ICANN trying to solve?” he said.
I put it to him that increasing competition in the registry space is in many ways ICANN’s raison d’etre, built into its founding principles.
“Just because this is something that was supposed to be done back in the Clinton days doesn’t mean it has to be done today,” he said. “The world has changed.”
“I think this is more for the benefit of ICANN than for the benefit of the [advertising] industry,” he said. “ICANN will secure substantial revenue for these changes and put incredible burdens on the industry to no benefit for the industry.”
ICANN, which is obviously a non-profit, says it has priced the program on a cost-recovery basis.
Not convinced by .brands
I asked Liodice if any of ANA’s members had expressed interest in “.brand” gTLDs, and put it to him that enjoy.coke or iwantmy.mtv might be innovative ways to advertise.
“That is not an issue right now,” he said. “The brand for the most part is in the URL anyway, what benefit does it get from moving to right of the dot?”
“The industry is in a period of stability and is very satisfied with status quo,” he added.
Liodice was not aware of the .brand announcements from Canon and Hitachi, but expressed skepticism about their reasons for applying.
“Are those companies saying this is important to me and will further my business interests?” he asked.
Canon USA does appear to be a member of ANA, although it does not have a seat on its board. Hitachi is not a member.
ANA’s plan
Last week’s letter gave Beckstrom an August 22 deadline to respond. The first thing ANA intends to do is wait for his reply, Liodice said.
Anything other than an undertaking to suspend the program for talks is likely to see an escalation.
“We first have to ensure this program is suspended,” Liodice said. “We’re trying to halt the introduction at this point in time and suspend it until we can have these conversations.”
ANA also hopes to speak to the US Department of Commerce, which has an oversight relationship with ICANN, as well as to members of Congress.
“We are lobbying members of Congress to make sure they’re aware of the detrimental characteristics of this, particularly at a time when the world is in great disorder with the financial crisis,” Liodice said.
There’s also the possibility of court action.
While stopping short of saying ANA will definitely sue, Liodice did say that the organization’s lawyers are looking into possible causes of action.
“If the reply is not consistent [with ANA’s requests] we will explore that possibility,” he said.
ANA would be represented by the law firm Reed Smith, which has already published its own statement of support for Liodice’s letter on its web site.
It’s good to talk
My feeling is that some of ANA’s concerns are already dealt with by the program’s Applicant Guidebook, and that a conversation explaining this could help reduce tensions.
Liodice, for example, appears convinced that top-level cybersquatting will be possible – that .coke could be registered by somebody other than Coca-Cola.
My view is that such an obvious transgression would be easily (and relatively cheaply) dealt with using the Legal Rights Objection mechanism already in the Guidebook.
That’s assuming, of course, that the $185,000 application fee failed to be a deterrent, and that a registry back-end provider dumb enough to put its name to the bid could be found.
But even if ANA can be convinced that the risk of TLD-squatting is negligible, its concerns about the potential for problems at the second level will be harder to address.
Let’s face it, while estimates of the increased cost of trademark enforcement vary wildly, nobody has disputed that there will be a cost.
One ANA member has estimated that the per-brand cost to companies would be $2 million over 10 years, Liodice said.
ANA does not appear to have spent much time getting involved in the development of the new gTLD program lately — the most recent submission I could find dates from 2009 — but Liodice said its counsel Reed Smith has been representing it in the ICANN process.

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ICM makes $4m from .xxx Founders

Kevin Murphy, August 8, 2011, Domain Registries

ICM Registry made just shy of $4 million from its Founders Program, which allocated premium .xxx domain names to porn webmasters.
As Elliot’s Blog reported, uber-domainer Frank Schilling’s Name Administration has picked up 33 .xxx domains for a seven-figure sum.
Schilling got his hands on the likes of amateur.xxx, asian.xxx, hardcore.xxx, hot.xxx, porno.xxx and many other “super premiums” domains.
He said in a statement provided by ICM:

I believe that .XXX, unlike many other new TLDs, offers SLD registrants the opportunity for long term type-in traffic. Many people navigate in a way that suggests they believe .XXX existed all along. Few strings other than .XXX share this attribute.

ICM president Stuart Lawley said that .xxx was a popular type-in TLD long before it even existed on the internet. Apparently the non-existent .web is also pretty good for traffic.
While on the face of it selling these super-premiums to a domainer may look like ICM shirking its duties to its sponsored community, Schilling like all .xxx Founders has committed to develop web sites at all of his .xxx names – the domains are not for flipping.
ICM says it has allocated some 1,500 domains to 35 registrants under the Founders Program.
Beate-Uhse, Germany’s biggest adult retailer, has picked up kostenlos.xxx (“free”) among others.
Channel 1 Releasing, a Californian gay porn publisher, has grabbed several domains related to its niche, such as muscle.xxx and jock.xxx.
I understand one UK company has also decided to rebrand its entire stable around the .xxx extension.
While many domains sold for six figures, not all Founders paid big bucks – many got their names for the standard registration fee in exchange for their development commitments.

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