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UNICEF looking for a .brand TLD partner

Kevin Murphy, July 23, 2010, Domain Registries

The UN-backed charity UNICEF has become the second organization, after Canon, to confirm publicly it is planning to apply for a .brand top-level domain.
The organization has put its feelers out for a registry operator to apply for and manage .unicef, publishing a Request For Information on its web site this week.
The RFI says:

Taking the long view, as time goes on a name such as www.donations.unicef and www.cards.unicef will become more intuitive in a more crowded Internet, and thus more valuable because the name reflects exactly that of an organization and declares what it does.

With unscrupulous individuals frequently seeking to capitalize on global tragedies to bilk money out of people through bogus web sites, charities could very well see some anti-phishing benefits from having their own sufficiently publicized TLD.
As I noted yesterday, it looks like the Red Cross may be thinking about a similar initiative.
UNICEF appears to want an operator that will be able to both manage the ICANN application process and then, for at least two years, the operation of the registry.
The deadline is July 30, so vendors have just a week to fill out and submit a questionnaire outlining their capabilities.
The questions appear, to me, to betray a degree of unfamiliarity with the DNS business and the new TLD process in particular.

What are the timeframes for developing and provisioning the application including all necessary activities (i.e. obtaining ICANN’ registration, facilitating the transition of current domains to the top level domain etc) from the moment a contract is signed with the selected vendor?

Good luck answering that one.
(Hat tip: newTLDs.tv)

Brand owners drop hints about .brand TLD plans

Kevin Murphy, July 22, 2010, Domain Registries

The flood of negative comments to ICANN yesterday almost obscured the fact that a few companies have hinted that they will apply for their own “.brand” top-level domains.
As Antony Van Couvering first noted on the Minds + Machines blog, IBM’s comment on version four of the Draft Applicant Guidebook makes it pretty clear the idea of a .ibm is under consideration.
IBM’s filing raises concerns about the issues of sunrise periods and vertical integration, with particular reference as to whether .brand owners would be exempt from such things.
This suggests IBM is thinking about its own .brand.
If we make the (admittedly cheeky but probably realistic) assumption that the large majority of comments filed with ICANN are self-serving, we can infer that anyone taking in an interest in the nuts and bolts of running a new TLD has probably considered applying for one.
Other than IBM, I’ve notice two others so far: Microsoft and the American Red Cross.
Microsoft, while generally opposed to a large-scale new TLD launch, is very concerned about parts of the DAG that would allow ICANN to transfer a .brand delegation to a third party if the original registry were to shut down for whatever reason.
In other words, if Microsoft one day decided that running “.windows” was a waste of time and decided to shut it down, could ICANN appoint Apple to take it over?
I suggest that this is something that you only really worry about if you’re thinking about applying for a .brand TLD.
The American Red Cross comment contains references to a hypothetical scenario where it applies for its own TLD throughout.
It’s especially concerned that its administrative overheads would increase due to the high ICANN application fees, eating into the money it can spend on worthier causes.
To date, Canon is the only company I’m aware of to publicly state it will apply for a .brand.