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Australia considers dumping the .com.
Australian domain overseer auDA is thinking about allowing people to register .au domains directly at the second level for the first time.
The organization has opened up a consultation that would allow registrations such as example.au, rather than just the current system of example.com.au, example.org.au and so on.
The move follows the successful recent releases of 2LDs in the UK (.uk) and New Zealand (.nz) ccTLDs and can be seen as a bid to remain competitive in the face of the new gTLD program’s huge expansion of TLD choice.
A consultation paper (pdf) published today reads:
It is suggested that unprecedented competition from new gTLDs requires .au to be more responsive to global market forces. For .au to remain a strong and highly-regarded TLD we need not only to rely on its distinctive Australian identity and good reputation, but continue to innovate in order to counter the likely impact of hundreds of new gTLDs flooding the market. Whilst .au is currently very popular with Australian users, there is potential for new gTLDs to erode the brand equity in .au.
Currently, .au has over a dozen different second-level options, but about 85% of registrations are in .com.au. The TLD has just shy of three million names today.
Complicating matters slightly, the different 2LDs have different registration policies, so auDA would need to figure out a way to harmonize them for direct registrations.
auDA speculates that direct registrations may increase the adoption of .au domain names by individuals not currently able to obtain .com.au names but unaware of the individual-focused .id.au (it exists, apparently), thereby growing the .au name space.
It also worries that many second-level direct registrations may turn out to be defensives, registered by the registrants of the matching .com.au names.
The consultation is open for comments until June 1.
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