ICANN confirms two bans on new gTLD gaming

ICANN’s board of directors has just voted to approve two bans on practices in the new gTLD program that could be considered “gaming”.

It’s banned applicants for the same string from privately paying each other to drop out of contention, such as via private auctions, and has banned singular and plural versions of the same string from coexisting.

The plurals ban means that if, for example, one company applies for .podcast and another applies for .podcasts, they will go into the same contention set and only one will ultimately go live.

It also means that you can’t apply for the single/plural equivalent of an already-existing gTLD. So if you were planning to apply for, oh I dunno, .farms for example, you’re out of luck.

The move should mean that lazy applicants won’t be able to rely on piggybacking on the marketing spend of their plural/singular rivals, or on purely defensive registrations. I will also reduce end-user confusion.

The ban on private contention resolution means that contention sets will largely be resolved via an ICANN-run “auction of last resort”, in which ICANN gets all the money.

In the 2012 application round, private resolution was encouraged, and some companies made tens of millions of dollars from their rivals by losing auctions and withdrawing their applications.

Both bans had been encouraged by ICANN’s Governmental Advisory Committee and received the unanimous support of the board (excluding conflict-related abstentions) at the Org’s AGM in Turkiye this afternoon.

Plurals ban policy handed to ICANN board

The GNSO Council has approved a blanket ban on singular and plural versions of the same word being delegated as gTLDs in future and passed it to the ICANN board of directors for final consideration.

The proposed policy would prevent anyone applying for the singular/plural equivalent of an existing gTLD, and would put future applications for single/plural clashes into contention sets where only one would survive.

The ban would prevent a future .kitchens, for example, because there’s already a .kitchen, and there could be no .motorcycle gTLD because there’s already a .motorcycles.

It would also mean that if there are future applications in the same round for .podcast and .podcasts, for example, they would be placed in the same contention set, likely go to auction, and only one would be delegated.

Applicants would also be banned from applying for singular/plural variants of the few dozen strings found on a “limited blocked name list” that comprises mainly the names of internet policy organizations including ICANN, the IETF and the GNSO.

That list also includes dictionary words such as “onion”, “invalid”, “test”, “internal” and “local”, so there could never be a .onions or .locals gTLD under the policy.

ICANN would decide whether two strings are “the singular or plural version of the same word in the same language” by reference to a dictionary.

The idea behind the ban is mitigating abusive registrations that could be used in, for example, phishing attacks, as well as lazy gTLD applicants that might hope to piggyback on the success of their single/plural rival.

The policy recommendation was written by a “Small Team Plus” of 15 community volunteers after the ICANN board last year rejected the GNSO’s original singular/plural policy, which would have made exceptions to the ban based on the applicant’s “intended use” of the gTLD.

An example given was that if one applicant applied for .spring to represent the meteorological season and another applied for .springs to represent flexible coils of metal, the latter would not be judged a plural of the former.

But the board was worried that if ICANN had to make a call on “intended use”, ICANN would also have to monitor and enforce the use of the gTLD in future, breaking its bylaws promise not to regulate internet content.

Under the revised policy recommendation, .spring and .springs would be ruled as singular/plural equivalents of each other, regardless of how they were going to be marketed.

While the Small Team was not unanimous in its consensus recommendation, the GNSO Council was unanimous in approving it at its monthly meeting last week. The language will now be sent to the ICANN board for approval or rejection.

Single/plural gTLD combos to be BANNED

Singular and plural versions of the same string will be banned at the top level under proposed rule changes for the next round of new gTLDs.

The final set of recommendations of ICANN’s New gTLDs Subsequent Procedures working group (SubPro), which were published after four years of development last week, state:

the Working Group recommends prohibiting plurals and singulars of the same word within the same language/script in order to reduce the risk of consumer confusion. For example, the TLDs .EXAMPLE and .EXAMPLES may not both be delegated because they are considered confusingly similar.

The 2012 round had no hard and fast rule about plurals. There were String Similarity Review and String Confusion Objection procedures, but they produced unpredictable results.

At least 15 single/plural string pairs currently exist in the root, including .fan(s), .accountant(s), .loan(s), .review(s) and .deal(s). Sometimes they’re both part of the same registry’s portfolio, other times they’re owned by competitors.

But others, including .pet and .pets and .sport and .sports, were ruled by independent panels too “confusingly similar” to be allowed to coexist.

The proposed new rule would remove much of the subjectivity from these kinds of decisions, replacing the current system of objections with a flat no-coexistence rule.

If a gTLD that was the plural of an existing gTLD were applied for, the application would be rejected. If the singular and plural variants of the same word were applied for in the same round, the applications would likely end up at auction.

But there would be some wriggle room, with the ban only applying if both applied-for strings truly are singular/plural variations of each other in the same language. The working group wrote:

.SPRING and .SPRINGS could both be allowed if one refers to the season and the other refers to elastic objects, because they are not singular and plural versions of the same word. However, if both are intended to be used in connection with the elastic object, then they will be placed into the same contention set. Similarly, if an existing TLD .SPRING is used in connection with the season and a new application for .SPRINGS is intended to be used in connection with elastic objects, the new application will not be automatically disqualified.

In such situations, both registries would have to agree to binding Public Interest Commitments to only use the gTLDs for their stated, non-conflicting purposes. Registrants would also have to commit to only use .spring to represent the season and .springs for the elastic objects, also.

The ban will substantially eliminate the problem I’ve previously referred to as “tailgating”, where a registry applies for the plural variant of a competitor’s successful, well-marketed gTLD, prices domains slightly lower, then sits back to effortlessly reap the benefits of their rival’s popularity.

One could easily imagine applicants for strings such as .clubs or .sites in the next round, with applicants content to lazily ride the coat-tails of the million-selling singular namespaces.

The rule change will also remove the need for existing registries to defensively apply for the single/plural variants of their current portfolio, and for existing registrants to be compelled to defensively registry domains in yet another TLD.

On the flipside, it means that some potentially useful strings would be forever banned from the DNS.

While it might make sense for a film producer to register a .movie domain to market a single movie, it would not make sense for a review site or movies-related blog, where a .movies domain would be more appropriate. But now that’s never going to be possible.

SubPro’s work is still subject to final approval by SubPro, the GNSO Council and ICANN board of directors before it becomes policy.

Plural gTLDs to be banned over confusion concerns

Singular and plural versions of the same word are likely to be banned as coexisting gTLDs in future.
The ICANN community working group looking at rules for subsequent application rounds reckons having both versions of the same word online — something that is happening with more than 30 gTLDs currently — leads to “consumer confusion” and should not be permitted.
It’s one of the surprisingly few firm recommendations in the Initial Report on the New gTLD Subsequent Procedures Policy Development Process, which says:

If there is an application for the singular version of a word and an application for a plural version of the same word in the same language during the same application window, these applications would be placed in a contention set, because they are confusingly similar. An application for a single/plural variation of an existing TLD would not be permitted.

It adds that the mere addition of an S should not be disqualifying; .news would not be considered the plural of .new, for example.
Interestingly, the recommendation is based on advice received from existing registries, many of which fought for singular/plural coexistence during the 2012 round and already operate many such string pairs.
According to my database, these are the 15 plural/singular English string pairs (there are more if you include other languages) currently live in the DNS root:

.careers/.career
.photo/.photos
.work/.works
.cruise/.cruises
.review/.reviews
.accountant/.accountants
.loan/.loans
.auto/.autos
.deal/.deals
.gift/.gifts
.fan/.fans
.market/.markets
.car/.cars
.coupon/.coupons
.game/.games

Some of them are being managed by the same registries; others by competitors.
It’s tempting to wonder whether the newfound consensus that these pairs are confusing represents an attempt by 2012-round registries to slam the door behind them, if for no other reason than to avoid chancers trying to extort money from them by applying for plural or singular versions of other strings they currently manage.
But at an ICANN policy level, the plurals issue was indeed a gaping hole in the 2012 round.
All such clashes were resolved by String Confusion Objections, but only if one of the applicants chose to file such an objection.
These rulings mostly came down on the side of coexistence, but sometimes did not — .kid, .pet and .web were among those placed in direct contention with plural equivalents following aberrant SCO decisions.