Single/plural gTLD combos to be UNBANNED

It’s looking like ICANN won’t ban companies from applying for plural versions of existing singular gTLDs, and vice-versa, after all.

Among the pieces of the GNSO’s new gTLD policy advice ICANN’s board of directors rejected at the weekend was a proposal to essentially ban potentially confusing singular/plural combos coexisting in the DNS.

The board threw out the advice because it reckons ICANN would be put in a position where it would have to police internet content, which is outside its mission and something it is very averse to.

The recommendations would have prevented two strings existing in the DNS if one was the plural of the other, but only if they were in the same language and had the same intended usage.

The example the GNSO gave was applications for .spring and .springs — if both were intended for English-language sites related to bouncy metal coils, they would be deemed confusingly similar and only one would be allowed to exist. But if .spring was intended to relate to the season, both would be permitted to coexist.

But ICANN is uncomfortable with this because no matter what an applicant says in its application about intended language and intended use, without some post-delegation policing actual use may vary.

“Though a gTLD applicant can arbitrarily set the language of a TLD during an application round, a registrant and end-user can only see
the script of the TLD string in its practical usage. So the singular/plural determination by the gTLD applicant does not carry
onward to the registrant and end user,” the board wrote.

“Restricting the use and potentially the content of strings registered in TLDs based on the intended use therefore raises concerns for the Board in light of ICANN’s Bylaws Section 1.1 (c),” it said, referring to the part of its bylaws that says it is not allowed to regulate internet content.

So it seems likely that plural/singular clashes are probably going to be permitted in future new gTLD round after all.

This, of course, reopens the business model of a lazy applicant going after the singular/plural of an existing registry’s string and piggybacking on its installed user base or marketing budget.

Single/plural gTLD combos to be BANNED

Singular and plural versions of the same string will be banned at the top level under proposed rule changes for the next round of new gTLDs.

The final set of recommendations of ICANN’s New gTLDs Subsequent Procedures working group (SubPro), which were published after four years of development last week, state:

the Working Group recommends prohibiting plurals and singulars of the same word within the same language/script in order to reduce the risk of consumer confusion. For example, the TLDs .EXAMPLE and .EXAMPLES may not both be delegated because they are considered confusingly similar.

The 2012 round had no hard and fast rule about plurals. There were String Similarity Review and String Confusion Objection procedures, but they produced unpredictable results.

At least 15 single/plural string pairs currently exist in the root, including .fan(s), .accountant(s), .loan(s), .review(s) and .deal(s). Sometimes they’re both part of the same registry’s portfolio, other times they’re owned by competitors.

But others, including .pet and .pets and .sport and .sports, were ruled by independent panels too “confusingly similar” to be allowed to coexist.

The proposed new rule would remove much of the subjectivity from these kinds of decisions, replacing the current system of objections with a flat no-coexistence rule.

If a gTLD that was the plural of an existing gTLD were applied for, the application would be rejected. If the singular and plural variants of the same word were applied for in the same round, the applications would likely end up at auction.

But there would be some wriggle room, with the ban only applying if both applied-for strings truly are singular/plural variations of each other in the same language. The working group wrote:

.SPRING and .SPRINGS could both be allowed if one refers to the season and the other refers to elastic objects, because they are not singular and plural versions of the same word. However, if both are intended to be used in connection with the elastic object, then they will be placed into the same contention set. Similarly, if an existing TLD .SPRING is used in connection with the season and a new application for .SPRINGS is intended to be used in connection with elastic objects, the new application will not be automatically disqualified.

In such situations, both registries would have to agree to binding Public Interest Commitments to only use the gTLDs for their stated, non-conflicting purposes. Registrants would also have to commit to only use .spring to represent the season and .springs for the elastic objects, also.

The ban will substantially eliminate the problem I’ve previously referred to as “tailgating”, where a registry applies for the plural variant of a competitor’s successful, well-marketed gTLD, prices domains slightly lower, then sits back to effortlessly reap the benefits of their rival’s popularity.

One could easily imagine applicants for strings such as .clubs or .sites in the next round, with applicants content to lazily ride the coat-tails of the million-selling singular namespaces.

The rule change will also remove the need for existing registries to defensively apply for the single/plural variants of their current portfolio, and for existing registrants to be compelled to defensively registry domains in yet another TLD.

On the flipside, it means that some potentially useful strings would be forever banned from the DNS.

While it might make sense for a film producer to register a .movie domain to market a single movie, it would not make sense for a review site or movies-related blog, where a .movies domain would be more appropriate. But now that’s never going to be possible.

SubPro’s work is still subject to final approval by SubPro, the GNSO Council and ICANN board of directors before it becomes policy.

Plural gTLDs to be banned over confusion concerns

Singular and plural versions of the same word are likely to be banned as coexisting gTLDs in future.
The ICANN community working group looking at rules for subsequent application rounds reckons having both versions of the same word online — something that is happening with more than 30 gTLDs currently — leads to “consumer confusion” and should not be permitted.
It’s one of the surprisingly few firm recommendations in the Initial Report on the New gTLD Subsequent Procedures Policy Development Process, which says:

If there is an application for the singular version of a word and an application for a plural version of the same word in the same language during the same application window, these applications would be placed in a contention set, because they are confusingly similar. An application for a single/plural variation of an existing TLD would not be permitted.

It adds that the mere addition of an S should not be disqualifying; .news would not be considered the plural of .new, for example.
Interestingly, the recommendation is based on advice received from existing registries, many of which fought for singular/plural coexistence during the 2012 round and already operate many such string pairs.
According to my database, these are the 15 plural/singular English string pairs (there are more if you include other languages) currently live in the DNS root:

.careers/.career
.photo/.photos
.work/.works
.cruise/.cruises
.review/.reviews
.accountant/.accountants
.loan/.loans
.auto/.autos
.deal/.deals
.gift/.gifts
.fan/.fans
.market/.markets
.car/.cars
.coupon/.coupons
.game/.games

Some of them are being managed by the same registries; others by competitors.
It’s tempting to wonder whether the newfound consensus that these pairs are confusing represents an attempt by 2012-round registries to slam the door behind them, if for no other reason than to avoid chancers trying to extort money from them by applying for plural or singular versions of other strings they currently manage.
But at an ICANN policy level, the plurals issue was indeed a gaping hole in the 2012 round.
All such clashes were resolved by String Confusion Objections, but only if one of the applicants chose to file such an objection.
These rulings mostly came down on the side of coexistence, but sometimes did not — .kid, .pet and .web were among those placed in direct contention with plural equivalents following aberrant SCO decisions.