Japanese registry wannabe UrbanBrain will apply for .site under ICANN’s first round of new top-level domain applications.
Of all the registries to so far show their hands for the new TLD round, .site is probably the first that could properly be described as both new and “generic”.
UrbanBrain said the namespace will be targeted at “Internet users, hobbyists, and business owners”. A pretty generic constituency.
Also, the dotSiTE launch page currently contains a bullet-pointed list of three reasons why .site will indeed be as generic as they come.
The dotSiTE internet extension is full of possibilities.
* Optimize your SiTE with great keywords
* Some other text
* Another reason
All the other 100-odd new TLD applications to have been publicly disclosed to date address specific geographical, cultural or niche interest markets.
There are also two (for now) applications for .web, which I’m not counting as “new” gTLD applications because they’ve been on the table for over a decade.
UrbanBrain is affiliated with Japanese ISP Interlink, and registry-in-a-box venture RegistryASP.