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Cloudflare “bug” reveals hundreds of secret domain prices

Kevin Murphy, July 1, 2019, 17:47:52 (UTC), Domain Registrars

The secret wholesale prices for hundreds of TLDs have been leaked, due to an alleged “bug” at a registrar.

The registry fees for some 259 TLDs, including those managed by Donuts, Verisign and Afilias, are currently publicly available online, after a programmer used what they called a “bug” in Cloudflare’s API to scrape together price lists without actually buying anything.

Cloudflare famously busted into the domain registrar market last September by announcing that it would sell domains at cost, thumbing its nose at other registrars by suggesting that all they’re doing is “pinging an API”.

But because most TLD registries have confidentiality clauses in their Registry-Registrar Agreements, accredited registrars are not actually allowed to reveal the wholesale prices.

That’s kind of a problem if you’re a registrar that has announced that you will never charge a markup, ever.

Cloudflare has tried to get around this by not listing its prices publicly.

Currently, it does not sell new registrations, instead only accepting inbound transfers from other registrars. Registry transaction reports reveal that it has had tens of thousands of names transferred in, but has not created a significant number of new domains.

(As an aside, it’s difficult to see how it could ever sell a new reg without first revealing its price and therefore breaking its NDAs.).

It appears that the only way to manually ascertain the wholesale prices of all of the TLDs it supports would be to buy one of each at a different registrar, then transfer them to Cloudflare, thereby revealing the “at cost” price.

This would cost over $9,500, at Cloudflare’s prices, and it’s difficult to see what the ROI would be.

However, one enterprising individual discovered via the Cloudflare API that the registrar was not actually checking whether they owned a domain before revealing its price.

They were therefore able to compile a list of Cloudflare’s prices and therefore the wholesale prices registries charge.

The list, and the script used to compile it, are both currently available on code repository Github.

The bulk of the list comprises Donuts’ vast portfolio, but most TLDs belonging to Afilias (including the ccTLD .io), XYZ.com and Radix are also on there.

It’s not possible for me to verify that all of the prices are correct, but the ones that are comparable to already public information (such as .com and .net) match, and the rest are all in the ballpark of what I’ve always assumed or have been privately told they were.

The data was last refreshed in April, so without updates its shelf life is likely limited. Donuts, for example, is introducing price increases across most of its portfolio this year.

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Comments (1)

  1. A Registrar says:

    And ICANN requires registrars to make pricing available before purchase. So…

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