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Want a premium .xxx domain? Now’s your chance

Kevin Murphy, December 14, 2010, 17:00:02 (UTC), Domain Registries

ICM Registry, despite suffering another setback at the Cartagena ICANN meeting last week, has set the wheels in motion for the launch of .xxx with the announcement of a Founders Program.

If you want to get your hands on a “premium” .xxx domain without having to pay a tonne at auction, this is your chance.

ICM said it will license premium domains to organizations willing to develop and market their sites for at least two years, raising awareness of the TLD.

.CO Internet did a similar thing with .co, issuing one-character names to the likes of Go Daddy and Twitter. Other registries have had founder programs for super-short domains.

The program will be open to newcomers, as well as those who own “matching” domains in other TLDs.

The .xxx application is currently on hold, pending ICANN’s consultation with its Governmental Advisory Committee in February, but ICANN has said that it “intends” to approve it.

It will be interesting to see how many members of the adult community currently opposed to .xxx, if any, will attempt to participate as a Founder.

(Hat tip: Michele Neylon)

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