Recent Posts
- Porn.com owner buys porn.xxx
- Is the .home new gTLD doomed? ICANN poses study of security risks
- Blow to domainers as Arab center approved to settle cybersquatting disputes
- No Las Vegas, alas. ICANN picks LA for 2014 meeting
- Directi gets into the subdomain game
- Did GMO flunk evaluation on 27 gTLDs? CentralNic takes over the whole lot
- Fly9 offers services to simplify new gTLD sales
- Two failures among latest 44 new gTLD results
- Donuts puts 63 new gTLDs to private auction, but at least 17 are dead on arrival
- ‘Whistleblower’ claims cronyism and fear at ICANN
- Donuts hires the face of the new gTLD program
- Ombudsman probing “late” new gTLD objections
- Healthcare dot-brand drops out of gTLD race
- Afilias dumps .mail bid, and three other new gTLD withdrawals
- Global standards group highlights silliness of GAC’s IGO demands
- Massive internet policy database planned in Europe
- URS providers to get contracts
- Kiss-of-death gTLD applicant asks ICANN to reject “untimely” GAC advice
- TLDH weighs in on “terrifying” GAC advice
- Second .online gTLD bid and third ‘guardian’ dot-brand withdrawn
Google confirms new gTLD bids
Google will apply for several new generic top-level domains, according to a report in AdAge.
The company will apply for some dot-brands, and possibly some keywords, the report indicated.
“We plan to apply for Google’s trademarked TLDs, as well as a handful of new ones,” the spokeswoman said in an emailed statement.
AdAge speculates that .google and .youtube would be among the applications, which seems like a fair assumption.
The revelation comes despite the fact that Google engineers recently stated that there would be no guaranteed search engine optimization benefits from owning a gTLD.
However, I wouldn’t be surprised if keywords representing some of Google’s services, such as .search and .blog, are also among its targets.
The total cost to Google is likely to run into millions in ICANN application fees alone.
It will also be interesting to see which registry provider — if any — Google has selected to run its back-end.
Google is one of the few companies out there that could scratch-build its own registry infrastructure without breaking a sweat.
The AdAge report also quotes Facebook and Pepsi executives saying they will not apply.
Recent Comments
It's only a 3 hour drive to Las Vegas from there. :)... read more
Agree with Sad Sally . This is going to just add to the injustices served up by WIPO ,but worse. Look can we please do ... read more
I'll just file a lawsuit every time it goes to them, especially since I'm not a trademark buyer and will fight to the bi... read more
This should not be a surprise to anyone. .home and .corp were explicitly on the list of most popular invalid new TLDs as... read more
Well Genzco has always make sure customers are using real name to register... Domain names are big business and is alway... read more
http://www.thedomains.com/2013/05/20/did-google-just-kill-off-selling-subdomains/... read more
.Tokyo results were never announced, so ICANN don't have to retract them, but it is indeed a material change to applicat... read more
Hmmm is this interesting! Wonder if this signifies the strings they are okay losing for a larger pot of gold to secure ... read more
Interesting point about .tokyo Ruben. So this makes me wonder if a re-evaluation is necessary as this appears to be a m... read more
"Multiple registrars, resellers and affiliates" => check on both Tucows and Logic Boxes. I'll ask Fly9 for a services... read more